Dear students, congratulations on the day of knowledge and the beginning of the new academic year!
We wish to implement everything planned in the coming academic year.
Let the educational process bring joy and satisfaction, usefulness and quality.
Great prospects and easy learning!
In the summer, for six weeks, Head of the Department of Marketing Oleksii LYULYOV, Associate Professor Nataliia LETUNOVSKA and Senior Lecturer Anna ROSOKHATA underwent a scientific internship at the University of Liverpool (one of the best higher education institutions in the UK, including in the TOP-100 universities of the world according to international ratings).
They attended training from England colleagues and other involved scientists. The lecturers visited interesting tours through university facilities as VR laboratory with behavioral projects, Human Ingestive Behaviour Laboratory, Walton Medical Centre, which specializes in treating chronic pain. They had the opportunity to share their experiences and participated in round tables and group discussions on digitalization and digital transformation of Ukraine.
Plans for further collaboration were presented at a scientific conference on August 16-17, which was attended by Rector of Sumy State University Vasyl KARPUSHA, Head of the International Cooperation Department Kostiantyn KYRYCHENKO, Deputy Head of the International Cooperation Department Tetiana MAIBORODA.
The presentations were focused on the prospects of using modern technologies to achieve sustainable development goals, taking into account changes in consumer behaviour, as well as innovative equipment for implementing the newly created behavioral laboratory of Sumy State University.
Happy Independence Day of Ukraine!
We wish you a rich, bright, carefree, exciting and prosperous life
in our beloved free and independent country.
Congratulations on the National Flag Day of Ukraine!
We wish that the blue sky is peaceful and clear, and the yellow wheat fields give a good harvest.
Let the country grow and prosper,
and let the flag of Ukraine fly proudly in the heights,
catching only the fair wind of great and rainbow changes.
On August 13, 2023, the last seminar from the cycle "Principles of transparency and best practices in scientific publishing: an intensive for experienced scientists" was held.
The lecturer of the event was Yuri BILAN, professor of the Department of Marketing of Sumy State University, director of the scientific publishing house Center of Sociological Research.
During the event, topical issues regarding the principles of transparency in scientific publishing were discussed and best practices were learned.
This seminar allowed experienced scientists to deepen their knowledge of scientific publishing activities.
A new English-language edition of the textbook "Marketing in Digital Environment" has been published. A team of the tireless collective of the Department of Marketing prepared its content.
The textbook contains seven important chapters on the basics of e-business, content and digital marketing, and the creation and promotion of web resources, supported by practical cases and examples.
Associate Professor of the Department Nataliia LETUNOVSKA, and Ph.D. student Liilia KHOMENKO, edited this publication. We also thank our student Yana Shevchenko for creating an original cover for this publication.
The textbook can be found in the repository of Sumy State University.
On August 12, 2023, the second seminar from the cycle of intensives was held on the topic "Principles of transparency and best practices in scientific publishing: an intensive for editorial staff."
The lecturer of the seminar was Yuri BILAN, professor of the Department of Marketing of Sumy State University, director of the scientific publishing house Center of Sociological Research.
During the event, best practices regarding the principles of transparency for editorial staff were discussed.
This seminar made it possible to learn a lot of new things and deepen knowledge about scientific publishing activities.
As part of the "Marketing Pricing" discipline, second-year marketing students listened to the online course "Marketing: Developing and Selling a Value Proposition" from Prometheus, Ukraine's largest online education platform.
Congratulations student on the successful completion and obtaining a certificate: Tуtiana Bolotna, Karina Lisachenko, Valeriya Novakivska, Karina Opara, Veronika Pavlenko, Maria Prikhodko, Anton Romanov, Bohdana Rudenko, Maryna Steshenko, Daryna Chayka, Rostislav Malik.
On August 11, 2023, the first event of the cycle of intensives on the topic "Principles of transparency and best practices in scientific publishing: an intensive for graduate students" took place.
The lecturer of the event was Yuri BILAN, professor of the Department of Marketing of Sumy State University, director of the scientific publishing house Center of Sociological Research.
During the event, a number of important issues regarding the principles of transparency in scientific publishing were discussed.
This seminar made it possible to deepen knowledge about scientific publishing activities.
Associate Professor of the Department of Marketing Nataliia Letunovska participated in a scientific seminar organized by the Institute of Public Health of the University of Liverpool. It was conducted by Ph.D. Senior Lecturer Alexis Makin, a specialist in the field of neuro research, which is devoted to the analysis of the work of the human brain about its perception of visual symmetry under the influence of various factors.
In particular, at this seminar, attention was paid to the effect of alcohol consumption on the visual perception of information by the brain. The research results caused lively interest on the part of the audience and an active discussion.
Participation in this event provided invaluable experience and inspiration for conducting research in related fields of activity and formed the awareness that health science has an unlimited range of questions that scientists and practitioners still have to solve.
On August 11-13, 2023, the cycle of intensives "Principles of transparency and best practices in scientific publishing" will take place.
Yuriy BILAN, professor of the department of marketing, director of scientific publishing house Center of Sociological Research, will be the lecturer of the event.
The following intensives will be held:
Activities start at 10:00 a.m. with prior registration.
All participants of the intensive will receive a certificate of participation in the event (6 hours, 0.2 ECTS credits)
Recently, PhD, assistant of the department of marketing Yevheniia ZIABINA and PhD student Liliia KHOMENKO successfully passed the ECL international language test for knowledge of the English language at the B2 level.
We congratulate and wish you inspiration and new achievements!
On July 25-27, 2023, teachers and graduate students of the Department of Marketing became participants in the professional development program "Self-organizational maps of Kohonen in the work of a scientist."
The speaker of the events was Olena ZARUTSKA - doctor of economic sciences, associate professor; Head of the Finance, Banking and Insurance Department of the University of Customs and Finance (Dnipro).
During the seminars, the following issues were considered:
The conducted activities made it possible to deepen knowledge in terms of scientific activity organization of using Kohonen's self-organizing maps.
Members of the Jean Monnet project team "Healthy Economy and Policy: European Values for Ukraine", Nataliia Letunovska and Anna Rosokhata, started their internship at the University of Liverpool (United Kingdom).
At the beginning of July, several meetings were held with fellow scientists from the Institute of Public Health and the School of Management.
Nataliia and Anna also attended a lecture by Dr. Ofer Mintz, Head of the Department of Marketing at the Business School of the University of Technology Sydney (Australia) on the role of marketing during the COVID-19 pandemic and the development of effective marketing strategies, focusing on its productivity.
Nataliia and Anna presented their scientific research on sustainable marketing, market research of healthy products, and promoting a healthy lifestyle.
It is appropriate to note that these issues are of interest and are being actively researched; therefore, the exchange of experience and collaboration between Ukraine and the United Kingdom are relevant and of mutual interest.
