This is a really impressive step in professional development! I am grateful for the experience you gave me during my master's studies.
I received new knowledge and inspiration for further professional and personal development.
I wish fruitful work, new achievements and many successful years in the education of the younger generation.

Happy Birthday!

We wish that restlessness and optimism were inexhaustible.

May dreams always have wings for success,

high and happy flight.

On September 21, 2023, the Department of Marketing students had an introductory visit to the company Technochim LLC.

Technochim LLC was founded in 1993 by engineers, who worked on the problem of prilling technology.

Director Oleg OLEFIRENKO spoke about the main directions of the company's activities, marketing strategy, and the company's positioning policy on the markets of the European Union.

Students had the opportunity to see the modern material and technical base for producing quality products that meet the requirements of modern consumers.

Congratulations to one of the most powerful higher educational institutions of Ukraine!
I wish you professional development, new opportunities for self-realization and self-improvement!
I am confident that you will continue to preserve and multiply your traditions, promote the progress of scientific thought, and make a worthy contribution to the development of national higher education. I sincerely wish you success on this difficult path!

On September 28, 2023, at 15:00, a free webinar will be held by SendPulse and Olga Kokoshko, brand strategist and Effie Grand Prix winner.

On the live broadcast, Olga will tell how to use creativity in spite of everything: war, crisis, budgets, market rules, disobedient clients and even in spite of yourself.

When: September 28 at 3:00 p.m.

Format: online.

Olga is a member of the jury of international marketing festivals ADC and Effie, holds Effie Awards, Shorty Awards, Clio Awards and others. Worked with brands: Ahmad Tea, ThinkWithGoogle, Mini Cooper, Audi, KFC, Huawei, Beer Point, Oschadbank, EasyPay, Red Cross, Mazars, Arko, Diya.

Sign up to receive practical advice and insights from an experienced expert in the field of brand creation and development

Studying has just begun, and the restless are already gaining momentum...

On September 5, second-year masters studying Strategic Marketing Management (MK.m-21, teacher Olena Chygryn) joined a webinar by Sasha Dmitrieva, a producer and strategist, the founder of the SUNSHINE agency. 

The meeting was interesting and useful; the key questions were:

1. Who needs a personal brand and what it gives? 
2. Strategy, key principles and stages of building a personal brand.
3. Who should not spend time on creating a personal brand?
4. Models of personal brand monetisation. 

To be continued…

The restless continue to gain practical experience. On September 21, 2023, second-year marketers (MK-21, MK-21-3) joined a mega-interesting webinar by Alina Dykuha, an experienced expert SendPulse marketing director.
As part of the discipline "Modern tools of marketing: chat-bots and messengers" (teacher Oleksiy Lyulov), the topic "The power of connections: how to monetise your own expertise through networking" was considered. At the webinar, they talked about what
🔹everything depends on people. Where to look for interesting and necessary personalities;
🔹 small talk: where to start business acquaintances, how to position yourself and your project to be remembered;
🔹 how to agree on continued communication and conduct effective meetings;
🔹 networking for an introvert: hacks to feel comfortable.

Dear students, congratulations on the day of knowledge and the beginning of the new academic year!

We wish to implement everything planned in the coming academic year.

Let the educational process bring joy and satisfaction, usefulness and quality.

Great prospects and easy learning!

Unresistant Kateryna SHEVCHENKO, a 4th-year marketing student, is listed in the "Book of Education Records of the Sumshchina" (only 5 people are listed in it every year for special achievements in all-Ukrainian and international competitions, tournaments, etc.).

We congratulate Kateryna on her well-deserved recognition, and wish her creative inspiration for new successes!

Kateryna has high results in academic and scientific activities, in particular, a first degree diploma based on the results of the first stage of the All-Ukrainian competition for student scientific works (2021), a first degree diploma of the International competition for student scientific works (2023).

Together with scientific supervisor Olena Chygryn, the student is carrying out research work "Innovative transformations in energy for sustainable development and national security: smart technologies and environmental responsibility". She systematized analytical data for the study of trends in the development of the energy industry of the national economy in the context of global and local security challenges during the transition to a climate-neutral economy, was engaged in the formation of a database of analytical indicators for the study of risks and threats to the optimization of imbalances in the production, distribution and transportation of energy resources.

In the summer, for six weeks, Head of the Department of Marketing Oleksii LYULYOV, Associate Professor Nataliia LETUNOVSKA and Senior Lecturer Anna ROSOKHATA underwent a scientific internship at the University of Liverpool (one of the best higher education institutions in the UK, including in the TOP-100 universities of the world according to international ratings).

They attended training from England colleagues and other involved scientists. The lecturers visited interesting tours through university facilities as VR laboratory with behavioral projects, Human Ingestive Behaviour Laboratory, Walton Medical Centre, which specializes in treating chronic pain. They had the opportunity to share their experiences and participated in round tables and group discussions on digitalization and digital transformation of Ukraine.

Plans for further collaboration were presented at a scientific conference on August 16-17, which was attended by Rector of Sumy State University Vasyl KARPUSHA, Head of the International Cooperation Department Kostiantyn KYRYCHENKO, Deputy Head of the International Cooperation Department Tetiana MAIBORODA.

The presentations were focused on the prospects of using modern technologies to achieve sustainable development goals, taking into account changes in consumer behaviour, as well as innovative equipment for implementing the newly created behavioral laboratory of Sumy State University.