GET TO KNOW THE ANALYTICAL CAPABILITIES OF EXCEL

On June 30, 2023, students and PhD students of the Department of Marketing became participants in virtual mobility on the topic "Excel as an analytical tool for conducting scientific research."

The speaker of the event was Ulyana KOLOMIETS, PhD candidate, CERGE-EI, Charles University (Czech Republic).

During the seminar, the following issues were considered:

  1. work with a large volume of data, filtering and sorting;
  2. graphs;
  3. general rule for writing formulas and using functions;
  4. autofill;
  5. tables and smart tables.
The event made it possible to deepen knowledge about the use of Excel to improve the skills of writing scientific papers.

PRINCIPLES OF PROGRAMS AND PRACTICES OF GREEN CAMPUSES IMPLEMENTATION IN THE EU

The Department of Marketing continues to implement Jean Monet's project "Green Campus Strategies: EU Experience for Ukrainian Universities" (2022-2025, 101085427 — GCAM — ERASMUS-JMO-2022-HEI-TCH-RSCH) and research innovative practices of building university campuses based on the principles of sustainable environmental balanced development.

On May 30, 2023, as part of the course "EU Cohesion Policy: Green Campus Strategies for Sustainable Development", Professor Tetyana Vasilieva and Doctor of Economics, Professor Olena Chygryn held an intensive webinar dedicated to the key approaches and principles of the formation and development of green academic campuses. The main emphasis of the event was the actualisation of social and environmental responsibility and the building of a sustainable way of thinking.

The online meeting was attended by more than 80 bachelor's and master's students majoring in "Marketing", "Management", "Economics and Business", "Finance and Entrepreneurship" at Sumy State University and Poltava University of Economics and Trade.

Speakers of the Faculty of Economics spoke about the goals and principles of forming green campuses, their role in mitigating climate change, and modern practices of organising green campuses.

Using the examples of the Technical University (Košice, Slovakia) and the Czech University of Natural Sciences (Prague, Czech Republic), the audience discussed successful examples of the implementation of green campus practices.

SCIENTIFIC INTERNSHIP AT THE SILESIAN UNIVERSITY

As part of the International Interdisciplinary Summer School "Intragen", Olena Chygryn began a scientific internship at the University of Silesia (Gliwice, Poland). The internship topic is "Smart Public Space in Prosumer Energy Transition".

During the ten days of the intensive program, 30 participants from universities from 7 countries will attend 60 hours of lectures, seminars, laboratory exercises and familiarisation visits. A rich curriculum dedicated to energy management in a sustainable public space was accompanied by classes in Polish culture and language, visits to industry and community activities.

The leading topics of the school are intelligent technologies in prosumer energy. The internship program covers various thematic areas, in particular: renewable energy technologies, the application of materials of the future, the operation of smart urban space, architectural innovations and much more.

VALUABLE KNOWLEDGE OF MODERN METHODS OF ANALYSIS

On June 19, 2023, the scientific festival "Green energy towards the Carbon-free economy: the best EU practices" took place.

The main speakers of the event were the head of the Department of Marketing, Doctor of Economic Sciences, Professor Oleksiy LYULOV and Doctor of Economic Sciences, Professor Tetyana PIMONENKO.

They talked about the tools and principles of bibliometric analysis, the features of hypothesis testing and the application of the ANOVA statistical method using STATA software.

The festival attracted a wide range of participants from different places, thanks to which they actively interacted with the speakers and asked questions during the discussion.

The event allowed to exchange of experience between the participants and provided the participants with valuable knowledge about modern analytical methods used in scientific work.

CONGRATULATIONS TO NATALIA LETUNOVSKA

Happy Birthday!

Let there be many bright colors in life, let the number of emotions be endless, and happiness will always be nearby.

 

 

MARKETING STUDENTS - THEY ARE REALLY SO #NEVGAMOVNI...

Wherever they are, they are constantly moving and developing...

This time, KATERYNA SHEVCHENKO (from Sumy State University) and KATERYNA RUDETSKA (from Vytautas the Great University, Lithuania) won 1ST PLACE in the International Student Research Competition under the patronage of the National Commission of Ukraine for UNESCO ✌️ Head Olena Chygryn.
The co-organizers of the Competition were educational institutions from Poland, Latvia, Lithuania, the Czech Republic, Slovakia, Serbia, Scotland and other countries.
We sincerely congratulate you and wish you not to stop!!!

CONGRATULATIONS TO YURI BILAN ON THE ANNIVERSARY!

Congratulations on the anniversary!

We wish you an optimistic mood, heroic health, favorable fortune and eternal restlessness in your soul.

 

 

REVEAL THE PRACTICES OF GREEN CAMPUSES IN THE EU

On June 3, 2023, the open lecture "Principles of implementation of programs and practices of green campuses in the EU" was successfully held.

The main speaker of the event was Doctor of Economic Sciences, Professor Tetyana Vasilieva.

During the event, students learned about the best practices of implementing green campuses in the EU.

Students and graduate students of the Department of Economic Cybernetics shared experience of organizing the green campuses of universities in Sweden, Japan and Poland.

The event was a successful initiative aimed at raising awareness and understanding of the specifics of green campus implementations in the EU.

BE ECO-FRIENDLY

On June 6, 2023, an interesting and useful presentation on the topic "Today's trend: Eco-friendly" was held for students of the "Public Health" specialty (GR-001 group) during "Marketing and Communication of Medical and Social Facilities" lesson (lecturer Liliia Khomenko).
The main speaker of the event was PhD, Associate Professor of the Department of Marketing Lyudmila Sager .
During the class, the following questions were considered:
• living in an eco-friendly style as a manifestation of caring for the environment;
• the first steps on the Eco-friendly path and habits of an advanced level;
• a view on shopping and lifestyle from the point of view of ecological attitude;
• Eco-friendly brands and organizations in Ukraine and the world.
The presentation was held within the implementation of the Jean Monet module project "Healthy Economy and Policy: European Values for Ukraine" (the project No. 101047530 – HEPE4U – ERASMUS-JMO-2021-HEI-TCH-RSCH)
The event turned out to be extremely interesting and made me think about my habits and beliefs.

#NEVGAMOVNI ABOUT GREEN CAMPUSES

On June 1, 2023, an open lecture "Effects and benefits of green campuses functioning" was held.

Tetyana Vasylieva and students of the Department of Marketing talked about:

  1. green campuses of universities in Germany and Poland;
  2. European standards and best practices for SDG implementation;
  3. the impact of Green Campus development on the formation of conscious citizenship in various spheres of social life.

The project is co-financed by the Erasmus+ program of the European Union as part of the "Green Campus Strategies: EU experience for Ukrainian universities" module.

AN IMPRESSIVE THEMATIC PALETTE OF RESEARCH

On June 8, 2023, pre-diploma practice reports has successfully held. Marketing students of the 4th year shared their experience gained during internships at enterprises of various industries.

Students presented their vision on the main trends of flower markets, marketing strategies of the photography market, the specifics of marketing activities of meat, dairy and agricultural and telecommunication companies, a flower shop, an educational institution, as well as awareness of the goals of sustainable development.

The thematic palette of the presented studies was impressive. It was felt that the students put their soul into each project.

We wish you optimism, strength in reaching new heights and success in defending your diploma projects.

DISCOVERING THE ADVANTAGES OF GREEN CAMPUSES

On May 31, 2023, an open lecture "Effects and benefits of the operation of green campuses" was held

The main speaker of the event was Doctor of Economic Sciences, Professor Tetyana Vasilieva.

During the event, students learned about the effects of green campuses, as well as the key benefits of greening academic communities.

In addition, students of the Department of Accounting and Taxation talked about the green campuses of universities in Portugal and Slovakia.

Such events contribute to the active exchange of experience and cooperation between participants, and the dissemination of knowledge about the functioning of green campuses.

LEARN THE FEATURES OF ENVIRONMENTAL EDUCATION IN THE EU

On June 6, 2023, an open lecture "Environmentally responsible behavior is the basis for the development of green campuses" was held.

The main speaker of the event was Doctor of Economic Sciences, Professor Tetyana Vasilieva.

It covered such important aspects as the peculiarities of the formation of "green" consciousness and environmental education in the EU.

In addition, students and graduate students of the Department of Management named after Oleg Balatsky shared their experience regarding the features of green campuses of universities in Great Britain, Poland, and Germany. Their stories and knowledge added to the overall picture and facilitated the exchange of valuable information.

The event was successful and made the participants think about various aspects of environmental education.

IMPROVING SKILLS IN THE FIELD OF ENVIRONMENT AND SUSTAINABLE DEVELOPMENT

On May 30, 2023, it was held an open lecture on the topic "Principles of implementation of programs and practices of green campuses in the EU". The event turned out to be extremely informative and interesting for the participants.

The main speaker of the event was Doctor of Economic Sciences, Professor Tetyana Vasilieva. The participants had the opportunity to learn about the organization of green campuses in the world's leading universities and familiarize themselves with innovative environmental programs implemented in academic campuses. The lecture revealed the main principles and important aspects of the formation of green campuses, and also emphasized the role of students and academic communities in the development of environmentally oriented practices.

The online event attracted a wide range of participants from different locations, thanks to which participants actively interacted with the speaker and asked questions during the discussion.

In addition, students and graduate students of the department of economics, entrepreneurship and business administration shared their experience of staying in foreign universities.

The event helped raise awareness and understanding of green campuses and environmental sustainability. It provided participants with valuable knowledge and improved their skills in the field of ecology and sustainable development.

Such events provide an opportunity for active exchange of experience and cooperation between participants, which stimulates the development of scientific and practical knowledge in the field of green campuses. Together, we can help create green campuses and ensure environmental sustainability in educational institutions.