The Department of Marketing together with the London Academy of Science and Business (Great Britain) became co-organizers of the International Interdisciplinary Scientific Conference "Digitalization and Sustainability for Development Management: Economic, Social and Environmental Aspects", which took place on October 14-15, 2023.

Among the speakers were representatives from Ukraine, France, Poland, India and Ghana.

The topics of the reports were devoted to digitalization and sustainability; development management; forecasting and foresight; artificial intelligence; cognitive technologies; energy management; education systems; digital economy; innovation management; development of green energy; smart network; digital marketing.

The collection of abstracts of the conference has been submitted to the Scopus and Web of Science databases for their further indexing.

Hey guys, time to update our #domchik! And who will be able to design stickers better than everyone?⁉️ Of course, our restless students and applicants😎

The terms of the competition are as follows:
🔸️ be a follower of our Instagram page dom_sumdu;
🔸️ like the post with the terms of the contest;
🔸️ create a sticker pack (number of stickers: 3);
🔸️ main character: #domchik;
🔸️ publish your stickers in your stories with a mark on our profile (your profile must be open 😉).

❗️Deadline 23.00 on October 23, 2023❗️

We will determine 3 winners in a week: the first will be chosen by the number of likes, the second will be determined by random.org, and the third will receive a prize of likes from @dom teachers

🎁 our branded merch
The raffle conditions are valid for our instagram profile dom_sumdu😉
Keep 🌊 restless!

On October 12, 2023, a practical session was held at the branch of the department for students of the second year (MK-11, MK-11-2) of the "Marketing" educational program.

As part of the study of the Marketing Advanced discipline, Oleg OLEFIRENKO, director of Technochim LLC, and Tetyana PIMONENKO talked about modern trends in the development of smart product design.

Students learned about the product quality control system, international requirements for product certification, obtaining ISO9000 certificates.

On October 25 (Wednesday) at 1:30 p.m., a Marketing Quiz will be held by the permanent partner of the smart recreation platform "GRAY!".

Where: Sumy State University Congress Center (9 Pokrovska St.)

For whom: students of 10-11 grades and students.

Admission: free, subject to prior registration via the link.

The number of places is limited, so please register in advance so that we can prepare as well as possible 😉.

You don't have to be good at marketing, but you can have a great time.

On October 12, 3th year students participated in an active online webinar on the topic: "Social media and Internet marketing for entrepreneurs" within the discipline "Trade Marketing" (teacher Anna ROSOKHATA).

The event was organized by the Regional Development Agency of Luhansk Oblast with the assistance of the United Nations Development Program (UNDP) in Ukraine within the framework of the Program for Reconstruction and Peacebuilding with the financial support of the European Union.

Representatives of micro, small, and medium-sized businesses (MSMEs), local self-government bodies that work with businesses, public organizations, and business associations, and, of course, students of these profiles were invited. 

This event was positioned as Choosing the right platforms for your business. Students, as future professionals, could familiarize themselves with the practical experience of the speakers and better understand the topics of business positioning, choosing a target audience, and choosing online platforms for promotion.

Thank you for the opportunity to participate in such an exciting event.

The "Laboratory of Online Business" conference are helding on October 6-8. Students of the first and fourth year within the disciplines "Fundamentals of marketing activity" (gr. MK-31) and "Blogging and Influencer Marketing" (MK-01), teacher Lilia KHOMENKO was joined to the event.

During the 3-day conference, extremely cool speakers from global companies spoke, some of them you will learn about for the first time from the pages of Forbes. The founders/CEOs of Nova Poshta, Genius.Space, 3DLOOK, IQ STAR, TARYAN GROUP, SOHINA GLOBAL, Traffic Devils, BlitzMetrics, THE / DVIZH, Work.ua, TA Ventures, which are successful in the international arena, shared their experience, case studies, tips...

The main ideas that were followed in the reports of various speakers:

1. what matters are people, personalities, skills, not ideas, sales, customers...;
2. it is necessary to act in anticipation, to develop and launch startups at the stages of the emergence of trends, and not when they have all been picked up;
3. modesty is bad, and the main problem is that few people know about you, not that there are no sales, customers;
4. to become successful, you need to do what you like and hone your skills;
5. you should look at what others are doing - and do it differently.

This event energizes, makes you believe in your own strength and inspires you to new unstoppable achievements.

#Nevgamovna Kateryna Shevchenko was awarded a scholarship of the President of Ukraine for the 1st semester of 2023/2024.

Only five students of Sumy State University have been awarded this scholarship, and among them is the talented 4th-year marketing student Kateryna Shevchenko.

Katya, congratulations on another achievement and we wish you further unstoppable development and new personal and professional victories!

You can find out about Kateryna's other achievements at the link: Unrestless Kateryna Shevchenko in the "Book of Education Records of the Sumy Oblast-2023"

On September 27, 2023, fourth-year bachelors (MK-01, EN-03/1mk, EN-03/3mk-1) within the framework of studying the disciplines "Logistics" (teacher Yevgenia ZYABINA) and "Foresight Marketing" (teacher Nataliya LETUNOVSKA) joined the webinar from the Nova Poshta Business School.

Speakers of the webinar, Alyona Voznenko, director of adam.ua agricultural marketplace, and Olena Tverdovska, director of the Nova Global Customer Support Department, shared practical cases and their own experience of cooperation with foreign sales markets.

The meeting was interesting and useful, the key questions were:

1. What prospects does the Moldovan market offer for entrepreneurs?
2. What does a business need to know about this market and its consumers?
3. What to pay attention to when creating a marketing strategy?
4. What legal and customs aspects must be taken into account?
5. How to effectively plan logistics to Moldova?

On October 12, students of the 3rd year of the "Marketing" specialty within the "Digital Marketing" discipline of Maria MINCHENKO attended the webinar "The Future of YouTube and Social Networks" by Vyacheslav Yurenko (Founder 4Limes, Global Remote Staff) and received a unique opportunity to deepen their knowledge in the field of digital marketing.

The event discussed key issues related to the future of YouTube and social networks in the context of artificial intelligence. The main topics of discussion included:

Changes in the Content Marketing Market: Find out how YouTube is expected to change the content marketing landscape in 2024 and what marketing strategies will be relevant.

1. Building Content in the Age of AI: Gained valuable guidance and insights on creating automated content on YouTube, TikTok, Instagram, and Facebook. They learned how to provide a continuous flow of quality content to their audience.
2. Automating the process of script writing: gained insight into the use of neural networks to automate the process of creating scripts for video content. It allows you to efficiently generate video ideas and quickly develop scripts.
3. Automation of the voicing and editing process: we learned how using neural networks to simplify and speed up the processes of voicing and editing video content. This ensures high quality and productivity in video production.
4. Prospects for the development of marketing in the era of AI: students also discussed the prospects and possibilities of using artificial intelligence in the field of marketing and how it can change the industry.

The webinar provided students with valuable knowledge and tools that will help them in their future career endeavors in the field of digital marketing. The Department of Marketing always strives to provide its students with up-to-date knowledge and practical skills necessary for success in the digital world!

On October 6-8, 2023, the largest event in Eastern Europe on attracting customers from the Internet will take place. This year in online format.

There will be something special:

1. An incredible line-up of speakers. World-class experts will speak. Founders and managers of companies that make millions of turnovers through the Internet.
2. Only practice. Specific tools you can implement in your business. What will immediately lead to a result. 6-12 months - that's how long you stand out from the competition if you use at least 50% of the content.
3. A charge of energy and motivation. Some participants say that motivation and energy are enough for a year ahead, until the next Laboratory.

The organizers are the Genius.Space team.

Registration and more information about the event: https://genius.space/lob/