On March 24, 2023, as part of studying the discipline "SMM" (gr. MK-21, teacher Kryvych Yana) joined the online workshop on digital marketing: setting up targeted advertising on Facebook and Instagram
Speaker: Olga Panteleeva is the marketing director at DAN.IT Education.
During the workshop, they analyzed:
🔹what types of advertising exist on Facebook and Instagram;
🔹what are advertising goals on Facebook and how to choose the one that suits the needs of a specific business;
🔹principles of detailed targeting;
🔹 audience segmentation;
🔹why do you need a "Facebook pixel", how and where to set it up.
According to the results of the rating of the structural units of Sumy State University for 2022 - the Institute of Business, Economics and Management of Sumy State University is the first among institutes and faculties!
For the 3rd year in a row, the Department of Marketing has demonstrated the highest performance in the ranking among university departments.
Congratulations and sincere thanks to everyone who is in and out of the frame - students, teachers, employers.
Let's continue the wave of restlessness!
As always, our students want to learn from the best, and this time, on March 16, they attended an online lecture on the topic: "Optimization of B2B marketing through customer training programs: best practices from the world's leading technology companies."
This event was organized by the EBA Management Development Centre, the speaker was Oleksandra Allison-Syzova, Director of Enable Growth Ltd (UK), Former Google, Microsoft, Cisco, and London Business School.
The topics for discussion were:
- What is customer education and why is it critical today.
- How customer education is changing marketing, PR, and communications today.
- Types of customer training and their preferences at each stage of the sales funnel.
- How to build a successful customer education program in your company to attract new customers and increase the check from existing customers.
Information partners: OLX.ua, Work.ua
Students in the 3rd year of the "Marketing" specialty (groups EN-03/1mk, EN-03/3mk-1, and MK-01) were involved in the event.
The event turned out to be extremely interesting and informative. You can learn more about the event and the speaker at the link
Neural networks are taking the world by storm… and so are marketers. So we decided to talk about useful artificial intelligence products for you.
Image:
1. https://openai.com/dall-e-2/ (creation of realistic images in given styles);
2. https://www.artbreeder.com/ (generation of images in large quantities and sorting by folders);
3. https://runwayml.com/ (video editing and editor, animation and 3d models);
4. https://www.wombo.art/ (surreal designs, turns photos into cartoons);
5. https://images.ai/ (image creation);
On March 9, 2023, students of the discipline "Marketing pricing" (gr. MK-11, MK-11-2, teacher Khomenko Liliya) joined the online seminar "How to inspire customers to buy more, faster and more often"
Speaker: Oleksandr Ryabikin, Co-founder of Genius Marketing
Organizers: Genius Space.
During the seminar, we learned about:
• "hacks" of psychology that help influence a person's decision-making;
• solutions that encourage you to take the necessary actions "right now";
• imperceptible ways of increasing the average check for the buyer;
• effective customer returns, sales of services and goods again.
On February 28, 2023, students within the discipline "Marketing and Communication of Medical and Social Institutions" (gr. GR-001, GR-001-1, teacher Liliya Khomenko) joined the online webinar "How a medical business can attract customers from the Internet. Today's realities".
Speaker: Ihor Volovy, CEO & Co-founder of the Internet marketing agency "Elit-Web".
Organizers: "Club of Business People of Ukraine" and "Lviv Medical Business Cluster".
During the webinar, we considered:
· how the demand in the medical market changed in 2022;
· which promotion channels in the medical sector are the most relevant;
· what are the features of the key channels of internet marketing of the medical niche in current realities;
· what tools allow you to get new customers now.
Taras Shevchenko is one of the most famous and outstanding Ukrainian writers, artists and public figures. His works have great historical and cultural significance for every Ukrainian and for world literature.
It is interesting that the modern image of Taras began to be used in posters, murals and even graffiti. It is no news to everyone in the world that Taras is a symbol of the struggle for the rights of the Ukrainian people, for their cultural and political autonomy.
On March 9, Taras Shevchenko's birthday, we decided to show our favorite selection of works in which he became a symbol of freedom and victory of the Ukrainian nation.
SuperTaras, with an iPhone, on a bike or in a Kalush panama is all the symbolism of the present time, which reminds every Ukrainian of cultural heritage and freedom.
Let's fight! Let's fight!
Glory to Ukraine!
On February 23, 2023, restless students studying the discipline "SMM" (MK-21, teacher Kryvych Yana) joined the online webinar "How to get clients from YouTube, TikTok, Instagram on autopilot using neural networks."
Expert: Vʼyacheslav Yurenko, Founder 4Limes, Global Remote Staff
Hosted by SendPulse
During the webinar, we considered:
⚡️How short videos changed content marketing;
⚡️ How to competently build work with short videos on YouTube, ⚡️TikTok, Instagram, Facebook;
⚡️How to automate the script writing process using neural networks: ChatGPT, ChatSonic and others;
⚡️How to automate the dubbing and editing process using neural networks.
▶️ The recording is already available on the SandPuls YouTube channel.
March 7, 2023 students within the scope of studying the discipline "Email marketing" (gr. ЕН-03/1мк, ЕН-03/3мк-1, ЕН-92/2мк, ЕН-92/5мк-0, МК-01, Evgenia Ziabina) joined the online seminar "10+ effective examples of email marketing in e-commerce".
Expert: Natalia Ustymenko — Head of Direct Marketing at eSputnik.
Organizer: WebPromoExperts.
The seminar considered:
- Features of electronic marketing in e-commerce
- Stages of attracting subscribers and customers
- Basic steps for quick start: subscription form, basic triggers and first promo template
- Analysis of examples of successful companies
▶️ The recording is already available on the YouTube channel of the Academy of Internet Marketing WebPromoExperts.
University of Liverpool online summer school for Sumy State University.
Categories of participants: students, postgraduates, teachers with a high level of English proficiency.
Module 1: “Fake news, Fake Science and Critical Thinking, what should I believe?”, 15 ECTS credits. Dates: 12.06.-30.06.2023
Module 2: "Sustainable Development Goals (SDGs), global challenges, local action, achieved outcomes", 15 ECTS credits. Dates: 03.07.-21.07.2023
You can choose one of the modules or participate in both.
To register for participation, you must fill out the form https://forms.gle/XPq2KxcoqbVs7aKLA
Deadline: April 13, 2023.
Our restless teachers and students have already registered, how about you?
March 02, 2023 marketing students within the scope of studying the discipline "Email Marketing" (gr. ЕН-03/1мк, ЕН-03/3мк-1, ЕН-92/2мк, ЕН-92/5мк-0, МК-01, teacher Evgenia Ziabina) joined the webinar "Gamification in email marketing".
Expert: Alina Pshenichnikova, Email marketer of Netpeak Agency.
Hosted by SendPulse.
The webinar discussed:
- What is gamification in letters and how does it work;
- Comparison of regular promos and game promos in results;
- Why so few businesses use these tools;
- Best practices for mailing games: from the simplest to the most complex;
- 60 examples of games in newsletters.
▶️ The recording is already available on the SandPuls YouTube channel.
February 21, 2023 restless students within the scope of studying the discipline "Email marketing" (gr. Yevheniia Ziabina) joined the online conference "Email Marketing 2023".
Speakers: Alina Dykuha (Head of Digital Marketing SendPulse); Anna Melnychuk (SendPulse Brand Ambassador); Halyna Panasiuk (CRM manager travel startup Voyagu); Alisa Kyrychok (Founder of EmailConsulting.top agency); Nikita Polyak (Founder of the Marketorium agency).
Hosted by SendPulse
During the webinar, we considered:
Ukrainian and global trends in email marketing 2023;
Appropriate email marketing during the war: the case of the KOLO fund;
Hyperpersonalization in client communications as a luxury of natural communication;
5 confident steps of sold outreach for B2B leads;
Why email marketing is important in a crisis and how it integrates with other channels.
▶️ The recording is already available on the SandPuls YouTube channel.
We are ending the winter of 2023 with a long-awaited and special meeting with the head of the consulting company "Global Consulting and Development", a person with more than 20 years of experience in commercial activity and management services, Oleh Dalechyn.
The online lecture, which took place on February 27 and related to the range of issues related to the trends of the consulting market in Ukraine and abroad, was for marketing students in their 3rd year at the moment since in the spring semester they are studying course "Business Planning" with the Lecturer of the Department of Marketing Letunovska Nataliia.
There was an active discussion about promising areas of investment in the economy of Ukraine during the post-war recovery. Agreements were reached regarding possible internships for marketing students in the company. This is a great opportunity to gain practical experience working on real business projects.
Hello fall semester 2023-2024 academic year.
As part of the cooperation of Sumy State University with the University of Liverpool (Great Britain), agreements have been reached regarding the education of Sumy State University students on the basis of the University of Liverpool during the semester.
The category of participants is bachelors of 2-3 years.
Financial costs are covered by the host institution.
Mandatory condition for candidates: sufficient level of command of the English language corresponding to level B2. The number of places is limited!
The deadline is March 6, 2023.