MARKETERS DIVE INTO THE WORLD OF BUSINESS CONSULTING

We are ending the winter of 2023 with a long-awaited and special meeting with the head of the consulting company "Global Consulting and Development", a person with more than 20 years of experience in commercial activity and management services, Oleh Dalechyn.

The online lecture, which took place on February 27 and related to the range of issues related to the trends of the consulting market in Ukraine and abroad, was for marketing students in their 3rd year at the moment since in the spring semester they are studying course "Business Planning" with the Lecturer of the Department of Marketing Letunovska Nataliia.

There was an active discussion about promising areas of investment in the economy of Ukraine during the post-war recovery. Agreements were reached regarding possible internships for marketing students in the company. This is a great opportunity to gain practical experience working on real business projects.

FEATURES OF INTERNET PROMOTION IN THE MEDICAL FIELD TODAY

On February 28, 2023, students within the discipline "Marketing and Communication of Medical and Social Institutions" (gr. GR-001, GR-001-1, teacher Liliya Khomenko) joined the online webinar "How a medical business can attract customers from the Internet. Today's realities".

Speaker: Ihor Volovy, CEO & Co-founder of the Internet marketing agency "Elit-Web".

Organizers: "Club of Business People of Ukraine" and "Lviv Medical Business Cluster".

During the webinar, we considered:
· how the demand in the medical market changed in 2022;
· which promotion channels in the medical sector are the most relevant;
· what are the features of the key channels of internet marketing of the medical niche in current realities;
· what tools allow you to get new customers now.

MARKETERS DON'T MISS AN OPPORTUNITY TO CATCH THE WAVE OF CHANGE

On February 23, 2023, restless students studying the discipline "SMM" (MK-21, teacher Kryvych Yana) joined the online webinar "How to get clients from YouTube, TikTok, Instagram on autopilot using neural networks."
Expert: Vʼyacheslav Yurenko, Founder 4Limes, Global Remote Staff
Hosted by SendPulse
During the webinar, we considered:
  ⚡️How short videos changed content marketing;
⚡️ How to competently build work with short videos on YouTube, ⚡️TikTok, Instagram, Facebook;
  ⚡️How to automate the script writing process using neural networks: ChatGPT, ChatSonic and others;
  ⚡️How to automate the dubbing and editing process using neural networks.
▶️ The recording is already available on the SandPuls YouTube channel.

WHAT ABOUT SUMMER PLANS?

University of Liverpool online summer school for Sumy State University.
Categories of participants: students, postgraduates, teachers with a high level of English proficiency.
Module 1: “Fake news, Fake Science and Critical Thinking, what should I believe?”, 15 ECTS credits. Dates: 12.06.-30.06.2023
Module 2: "Sustainable Development Goals (SDGs), global challenges, local action, achieved outcomes", 15 ECTS credits. Dates: 03.07.-21.07.2023
You can choose one of the modules or participate in both.
To register for participation, you must fill out the form https://forms.gle/XPq2KxcoqbVs7aKLA
Deadline: April 13, 2023.
Our restless teachers and students have already registered, how about you?

STUDENTS EXPLORE NEW EMAIL MARKETING TRENDS

February 21, 2023 restless students within the scope of studying the discipline "Email marketing" (gr. Yevheniia Ziabina) joined the online conference "Email Marketing 2023".
Speakers: Alina Dykuha (Head of Digital Marketing SendPulse); Anna Melnychuk (SendPulse Brand Ambassador); Halyna Panasiuk (CRM manager travel startup Voyagu); Alisa Kyrychok (Founder of EmailConsulting.top agency); Nikita Polyak (Founder of the Marketorium agency).
Hosted by SendPulse
During the webinar, we considered:
Ukrainian and global trends in email marketing 2023;
Appropriate email marketing during the war: the case of the KOLO fund;
Hyperpersonalization in client communications as a luxury of natural communication;
5 confident steps of sold outreach for B2B leads;
Why email marketing is important in a crisis and how it integrates with other channels.

▶️ The recording is already available on the SandPuls YouTube channel.

WE HOLD LEADING POSITIONS

According to the results of last year's admission campaign, specialty 075 "MARKETING" Department of Marketing occupies a leading position among economic specialties in Ukraine!!!
Getting a profession in the field of marketing is a real opportunity to find a job, career growth and realize all your dreams.


Interested? So we invite you to learn more about real learning opportunities:
https://dom.biem.sumdu.edu.ua/uk/abituriientu-baklavratura

FALL SEMESTER AT THE UNIVERSITY OF LIVERPOOL

Hello fall semester 2023-2024 academic year.
As part of the cooperation of Sumy State University with the University of Liverpool (Great Britain), agreements have been reached regarding the education of Sumy State University students on the basis of the University of Liverpool during the semester.
The category of participants is bachelors of 2-3 years.
Financial costs are covered by the host institution.
Mandatory condition for candidates: sufficient level of command of the English language corresponding to level B2. The number of places is limited!
The deadline is March 6, 2023.

ANOTHER VICTORY

🎓 "Pedagogical innovations of Sumy State University-2022" competition
🤝Nomination "Contract training"
🥇The first place was awarded to the author's team of teachers of the department of marketing, consisting of associate professor of the department Artem ARTYUKHOVA and senior teacher Yuriy VOLKA.
A total of 25 projects from author teams and individual university employees from 17 departments of all institutes and faculties were submitted to the competition.
The winners were determined in six nominations: "Contact training", "Independent work of students", "Practically oriented training of students", "Career orientation work", "Lifelong education, postgraduate education and professional development", "Educational media product".
We congratulate our fellow winners and sincerely wish them further victories!

LECTURER OF THE DOM JOINED THE UKRAINIAN-ISRAELI PROJECT IN PUBLIC HEALTH

In February 2023, Associate Professor of the Department of Marketing Nataliia Letunovska became a member of the team of the international project "Ukraine without chronic pain" (room.doctorthinking.org/rozum), whose task is to alleviate the condition of people with chronic pain, because, against the background of the war, the share of such people in Ukraine reaches 60%.

The organizers of the project are the Integrative Laboratory iPanLAB of Haifa University (Israel) and the educational platform DoctorThinking (Ukraine). The project envisages conducting a series of online seminars and scientific research on identifying factors that affect the occurrence of stress and painful feelings in Ukraine.

CONGRATULATIONS ON THE HONOR!

Congratulations to the indomitable Oleksiy Lyulov, head of the marketing department, on receiving an honorary award for assistance to the naval forces of Ukraine!


From the first day of the war, Oleksiy has been an active volunteer who helps the territorial defense of the city and the Armed Forces.
We sincerely wish you good health, strength of spirit and strength!
We are approaching victory together!
Everything will be Ukraine!

SUCCESSFUL IMPLEMENTATION OF AN INTERNATIONAL PROJECT

With the credible support of #V4 partners, the irrepressibles of the department of marketing successfully implemented a grant project "Carbon-free economy: the best practices between the V4 and Ukraine" co-financed by the Governments of Czechia, Hungary, Poland, and Slovakia through Visegrad Grants from International Visegrad Fund.

In the project framework, two scientific festivals gathered more than 100 young scientists from different countries, including the V4 countries, Ukraine, Latvia, Lithuania, Italy, Portugal, Spain, Ghana, India, Kyrgyzstan, and Germany.

WINNERS OF THE ANNUAL COMPETITION "BEST SCIENTIFIC AND PEDAGOGICAL EMPLOYEES OF SUMDU"

The winners of the 2021-2022 annual competition "The Best Scientific and Pedagogical Workers of SumDU" have been named. Laureates were determined at the level of the university and individual institutes and faculties.


Associate Professor of the Department of Marketing - Tetiana PIMONENKO was awarded with a II degree diploma.
The staff of the department sincerely congratulates colleagues and wishes creative inspiration for new achievements.

HAPPY BIRTHDAY

Our Institute of Business, Economics and Management of Sumy State University is 2 years old!


We wish to #Catch the Wave of Change and Victory!

THANK YOU FOR OUR JOINT RESULTS!

On January 12, the report of the Department of Marketing for 2022 was held 🔹 Oleksiy Lyulov spoke about the main results of the department's educational, scientific and international activities 🔸 During this extremely difficult year for everyone, marketers, as always, conducted classes with students, wrote scientific articles, won scientific and international grants 🔹 All this secured the FIRST POSITIONS❗️according to many rating indicators in Sumy State University🔸At the same time, restless since the beginning of the war, they worked as volunteers, helped the city's territorial defense and the Armed Forces of Ukraine, supported each other, constantly communicated with students🔹
Thank you to all colleagues!
Let's hold on! Everything will be Ukraine!