The lecturers of the Department of Marketing from Sumy State University successfully held the Online Scientific Festival "Introduction to Carbon-Free Economy" as part of the Jean Monnet Module "EU Carbon-free economy: best practices for Ukraine" project.

The event, which was co-financed by the Erasmus+ program of the European Union, gathered participants from various specialties and higher education institutions of Ukraine.

The main speakers were Tetyana Pimonenko & Oleksii Lyulyov, who shared their experience and practical knowledge of using tools such as VosViewer, Google Trends, Stata and others to identify trends in scientific research on carbon-neutral economy, as well as empirically confirm the impact of climate change on economic development and everyday life.

The participants of the festival took part in panel discussions and interactive sessions, where the issues of increasing energy efficiency, the use of renewable energy sources and the development of a carbon-neutral economy in Ukraine were discussed.

Such festivals create new opportunities for research and raising awareness of environmental issues among the younger generation.

Marketers continue to study the EU's experience in ensuring climate-neutral development.

As part of the implementation of the Jean Monet project "Carbon Free Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE), on April 19, 2023, bachelor students of the Department of Marketing took part in an online webinar dedicated to the main purposes of implementing the Green Deal policy and ensuring climate neutrality.

Olena Chygryn talked about climate change and its causes, the global scale and consequences of anthropogenic impact on the environment, the evolution of global initiatives to prevent and eliminate the consequences of climate change, and the main goal and tasks of the European Green Agreement. Issues related to the specifics of the manifestation of the consequences of climate change in Ukraine, as well as domestic integration into the new environmental policy, provoked a lively discussion.

The restless continue to acquire practical skills.

This time, marketers (MK-21 group) within the framework of the discipline "Information systems in marketing" (teacher Yevgenia Zyabina) joined the workshop by Victoria Zarubina, marketer of "KOSHIK-MARKET" LLC, who talked about the basics of working in Photoshop and the main aspects of graphic design for beginners In the course of practice, a layout of a flyer was created with a detailed description of all elements.

According to the results of the workshop, students must complete tasks that will be evaluated by a lecturer-practitioner.

Today, the effectiveness of marketing communications is more important than ever...

This time, second-year marketers (course"Marketing Communications", teacher Ivanov Oleksandr) joined a webinar by an experienced specialist, Yana Selina, commercial director of "Indychka" LLC, dedicated to organizing and participating in exhibitions. There were many insights and interesting experiences regarding communication with potential consumers and buyers, monitoring market trends, and evaluating the position of your company on the market.

We continue to join modern marketing practices.

From April 24 to 28, a series of useful events "Eko-week" took place. What is it? This is a youth project in the eco-theme, which is organized by students of the Institute of Business, Economics and Management of the Sumy State University and is supported by the Youth Policy Department of the Sumy City Council.

But in addition, the co-organizer of "Eko-week" was the team of the Erasmus+ project of Jean Monnet "Healthy Economy and Policy: EU values for Ukraine"  that is realized on the Department of marketing of Sumy State University.

Within the framework of the "Eko-week" events, the dissemination of project ideas took place, the EU experience in the field was disseminated health and welfare of citizens.

The next events took place during "Eko-week":

• Eco-race, during which we will contribute to the cleanliness of the city (gloves and garbage bags will be provided);
• Workshop "Eco-habits" (let's talk about ecological habits and play a simulation game);
• Master class on shopper painting (the master class is free, we will provide all the materials);
• Training on project management (during the training, a mini-grant was drawn for the implementation of the project of social action of an ecological direction with the support of the youth policy department of the SMR).

As promised, everything turned out cool, interesting and youthful.

For more than 2 months, the training of teachers of the marketing department took place within the framework of the "Basic course for trainers in the field of learning and adult education", which is based on the Curriculum GlobALE program.

Studying under this program will allow teachers of the marketing department to develop their skills and knowledge in such areas as didactics of adult education, course design and development, assessment and analysis of learning effectiveness, as well as socio-economic aspects of adult education.

Yana KRYVYCH and Maria MINCHENKO, after successfully defending their final theses, received certificates that confirm the acquired knowledge and skills and will allow them to work successfully in the field of training and education of adults.

From April 18 to 24, 2023, Oleksiy Lyulov, Tetyana Pimonenko, and Liliya Lyulova participated in the academic mobility program at EKA of Applied University in Latvia.

The mobility program included participation in the International Academic Week 2023, which was rich in various lectures, trainings, and master classes, including topics such as the relationship between business and art in research and entrepreneurship, storytelling and gamification at cultural events and marketing, and various artistic techniques in educational processes.

Additionally, during the mobility, representatives of the department had the opportunity to hold a series of meetings with management and instructors at EKA of Applied University, which allowed for the identification of further directions for joint cooperation, opportunities for submitting joint grant applications, conducting joint virtual mobility classes, and more.

We thank the EKA team for the fruitful and eventful International Academic Week 2023 within the Erasmus+ program.

Friends, colleagues and students!
Happy Easter everyone!

We sincerely wish all of you and your families faith in your abilities, wisdom in making decisions and success in all your endeavors.

From April 18 to 24, the Center for the Development of Personnel Potential implemented the training program "Management of a vocational and technical education institution: components of success". As part of the program, Maria Minchenko, associate professor of the department of marketing, conducted training meetings on the topic "Using marketing technologies for the promotion of educational and additional paid services in an educational institution".

Participants successfully mastered new marketing methods and strategies that will help them effectively promote educational and additional paid services in their educational institutions. During the training, the participants learned such technologies as Internet marketing, social media, email marketing, creativity in promotion, etc. 

On April 13, 2023, as part of studying the discipline "SMM" (group MK-21, teacher Kryvych Yana) students joined the SMM DAY online conference.

Organizers of the event: WebPromoExperts and Webpromo.

Conference speakers were SEO Uklon, WebPromoExperts, Lobods, YOPTA Agency, MOZGI GROUP, TOP Clinic DENIS and other well-known brands and agencies.

Among the topics of the speakers were:
✔️SMM specialist tools that will work in 2023.
✔️ Ways of adapting the market and trends to work in turbulent conditions.
✔️Effective promotion of the YouTube channel with a view to new realities.
✔️Expert promotion of IT companies.
✔️Creative work with influencers.
✔️Typical mistakes when launching targeted advertising.
✔️Starting projects during the war through SMM.

Let's keep the wave of restlessness going!