The Department of Marketingis expanding its network of stakeholders and establishing contacts with practitioners in many areas. Today it is a comprehensive SMM promotion agency "22nd Floor agency" (Kyiv). The agency's cases include brands such as Wella (body care brand), O bag (Italian accessories), Obagi Medical (cosmetics) and others.

The agency's founder and head Daria Yablochkina is a former SMM specialist for brands such as SOVA jewels, O bag, Ukrainian mass market MustHave. She shares her experiences with students and provides online access to a constantly updated database of celebrity and blogers analytics in order to select channels and their representatives for effective marketing communications. 

So, now together we are moving faster to conquer marketing heights!

October - the start of career guidance work at the departments. The DOM team did not stay aside and fully joined the in-service training program for SumDU teachers "Information and advertising component of career guidance", where Maria Minchenko offered students free life hacking to win the desired place in the rankings of Google search engine.

We did not forget about marketing analytics: on the example of its own website, the Department of Marketing told the results of a study to determine the list of relevant information needs of the applicant in search of information about the specialty.

Finally, they revealed the marketing secret of the blog - to whom, when and how to create it on the site, and most importantly explained its need and alternative uses.

Senior lecturer of the Department of Marketing Anna Rosokhata attended the Informal Meeting of Leading Marketing Specialists in the field of SMM in Kyiv "SMM with a cup of coffee", where she got acquainted with representatives of the industry from Kyiv. During the meeting, real projects and cases of SMM promotion with presentations and feedbacks were showed and discussed. Among those present were those wishing to take part in the educational process of students to disseminate practical experience in working with SMM.

Yes, we are relentlessly developing a network of departmentstakeholders. Are you already with us?

Did not miss your opportunity…

Rechi.ua company invites you to submit grant applications for 10 thousand hryvnias for ideas on the development of e-commerce until December 1, 2020. All details and conditions of the contest at this link.

On October 8, 2020, as part of the study of the discipline "Marketing Commodity Policy", second-year students majoring in "Marketing" had the opportunity to participate in an online congress dedicated to the comprehensive development of such an exciting area of ​​tourism as medicine. One of the blocks was devoted to the peculiarities of the formation of the tourist offer, marketing, and promotion.

From the reports at this interesting congress, online participants learned much useful information. The speakers conveyed the opinion that the domestic product of medical tourism is competitive in the world market, has its target audience, and Ukraine has many tourist magnets for medical tourists. Moreover, the students realized that there are many tasks and challenges for creative and ready to move marketers!

On October 6, 2020, marketing students within the discipline of Maria Minchenko "Creating innovative projects" took an active part in the lecture "Where to look for resources to support innovative projects in Ukraine?".
II Kulchytsky (Head of the National Information Point "Information and Communication Technologies", Lviv Polytechnic National University, President of the NGO "European Innovation Agency") involved students in the problematic aspects of using existing tools to support innovation in Ukraine throughout the innovation chain from the idea to the market.
The students had the most questions about the details of receiving support from national and international programs, as well as recommendations on the specifics of preparing and submitting innovative projects.

The Department of Marketingof SumDU constantly tries to make student life bright and extraordinary, filled with various formats of getting the additional knowledge. Our students with great enthusiasm # Caught the Wave of Change and began to use such innovations. The result is internship diplomas, certificates of conformity and REAL comments and their impressions of participation.

Therefore, it was decided to create a new section "COMMENTS", which will help us to show an effective component of the work of teachers with students.

On September 21-26, students of the Department of Marketing were participants of the "UGEN Challenge MarketingFinance". It is a huge platform that helps to understand our own priorities for further employment, to prove to employers that our students are able to be in their teams and to set their authentic creative vector in the market of marketing services.
Ukrtelecom, Coca-Cola HBC, lifecell, Unilever, JTI, MARS, Philip Morris, PRAVEX BANK and many other companies joined the event, because they really understand that only in such formats you can find the diamond that will bring them a competitive advantage.
The format of the event is not simple and not everyone can withstand such a pace, but the result paid off - Nikita Pavlenko received a gift from lifecell and an award from Ukrtelecom. Now he has the opportunity to participate in the project "The best - with Ukrtelecom".
From the DOM team, we wish him not to stop and find himself in this huge marketing world!