SECRETS OF AN EFFECTIVE SALES FUNNEL: LEARN FROM THE PROFESSIONALS

Students of the 3rd year of the "Marketing" specialty are actively developing their skills in the field of practical marketing. Today, as part of the STP-marketing discipline (teacher Maria MINCHENKO), our marketers had a unique opportunity to dive into the world of effective sales funnels at a webinar organized by Dmitry Tyanulin, head of the NetHunt CRM region.

During the event, students received valuable insights and practical advice from an experienced specialist. Dmytro Tyanulin shared his own successful cases in building sales funnels and highlighted the main strategies for increasing conversion.

The event contributed to the students' deeper understanding of the topic and the formation of practical skills that will be useful to them in their future professional life.

Students express their gratitude to the speaker for the opportunity to study modern trends in marketing and for a highly professional approach to discussing the topic. Attending the webinar was not only a useful addition to the educational process, but also a source of inspiration for young marketers in building their careers in the future.

CONGRATULATIONS ON THE ANNIVERSARY OF THE CREATION OF THE BIEM INSTITUTE!

Today, BiEM is a single team, where the atmosphere of striving to achieve common goals, mutual support, respect and understanding prevails. Every day you prove that you are real professionals, the best in your field, conquer new heights. You do not leave your colleagues in difficult situations, you do not back down in the face of difficulties.

I am proud to have the opportunity to cooperate with you!

I wish everyone good news, good luck, self-confidence!

 

CONGRATULATIONS TO OLGA OBORSKA!

Happy Birthday!

We wish that every year will be a real treasure for you.

Let it shine brightly: health, happiness, joy, love.

Always remain the same bright, kind, cheerful and smiling!

 

 

CONGRATULATIONS ON ANNIVERSARY

Happy Birthday!

We wish you stability, courage, a peaceful sky, cheerfulness of spirit.

May all your goals and plans come true,

and every next birthday will be even more pleasant.

CONGRATULATIONS TO IHOR KOBUSHKO

Happy Birthday!

Let the working days be filled with interesting stories and a lot of joy,

and in your personal life, let there be respect and harmony.

Let the open new horizons and find unstoppable opportunities.

 

 

CONGRATULATIONS TO MARIIA MINCHENKO

Happy Birthday!

Shine brightly, be inspired and inspire others around you!

May everything be successful and dreams come true!

May luck and success always walk next to you!

INFORMAL MEETING "WITHOUT FILTERS" WITH 10TH GRADE SCHOOLCHILDREN OF KU SSSH #1

Today, 10th grade schoolchildren of KU Sumy Secondary School 1 named after V. Strelchenko visited us.

During an informal meeting with students and teachers "without filters", we talked about the peculiarities of studying both at the university as a whole and at the "Marketing" specialty. We went on a tour of interesting locations of the university, in particular to the "Ulab" laboratory, which, by the way, has no analogues among higher education institutions of Ukraine.

The students also got acquainted with the video studio of Sumy State University, where educational materials are created using a virtual background. We visited the updated online studio, which ensures the organization of educational and scientific webinars, allows you to defend works online. In the end, we had a fun and meaningful time.

There will be more, so we are waiting for the next meeting.

CONGRATULATIONS TO OLEH OLEFIRENKO

Happy Birthday!

We wish you unstoppable inspiration,

optimism, positivity and cheerfulness.

Let there be many opportunities for your goals to achieve them,

may your plans always have enough strength and means to implement them.

STARTING THE NEW YEAR WITH THE DEFENSE OF A DOCTORAL DISSERTATION

On January 10, the Associate Professor of the Department of Marketing Nataliia LETUNOVSKA defended her thesis on the topic "Methodological principles of ensuring the healthy development of the national economy" for the degree of Doctor of Economic Sciences at the Specialized Academic Council D55.051.06 of Sumy State University.

Congratulations to the her and her Scientific Consultant – Doctor of Economic Sciences, Professor Oleksii LYULYOV with a brilliant defense. We wish you the further realization of new scientific ideas, creative energy and effort in professional growth!

 

 

SUCCESSFUL COMPLETION OF SCIENTIFIC VIRTUAL CLASSROOM

On December 29, 2023, the joint scientific virtual class between the Stanislav Stashits University of Applied Sciences in Pila and Sumy State University ended.

The program, which lasted from November 27 to December 29, 2023, brought together a total of 158 graduates of the educational program 075 Marketing of the bachelor's and master's levels, 57 graduates of the degree of Doctor of Philosophy in economics from Sumy State University and 49 students of the Stanislav Stashits University of Applied Sciences in Pili.

All participants received certificates for participating in the scientific virtual class.

EDUCATION IN THE SPECIALTY "MARKETING": WITHOUT FILTERS

Friends, we invite all those interested to informal communication on the topic: "Studies in the specialty "Marketing": without filters."

Date and time by agreement at a time convenient for you and us.

The first meeting will be held soon:

Date: 17.01.2024.

Time: 10:30

6 BEST CASES OF ADC*EUROPE

On December 27, a zoom session was held by members of the jury of the European competition ADCE Awards 2023. It was an event about cool Ukrainian advertising activities that impressed the international jury and received a high award.

Speakers - judges of the ADCE Awards 2023 (Ilya Anufrienko, Serhiy Malik, Konstantin Shnyder) shared examples of cases that won prizes.

These projects demonstrated Ukraine at its best, the genius and talent of Ukrainians. It was interesting to learn about how the jury perceives the projects, what they pay attention to when making decisions regarding the selection of the best works.

The event made it possible to participate in the work of professionals and be inspired by cool ideas.

MARKETING AND MANAGEMENT OF INNOVATIONS HAS BEEN ACCEPTED FOR INCLUSION IN DOAJ

In a remarkable achievement for our team, we are thrilled to announce that our application for Marketing and Management of Innovations has been officially accepted for inclusion in the Directory of Open Access Journals (DOAJ) (decision on November 28, 2023).

This recognition is a testament to the dedication, innovation, and high-quality content that our team consistently brings to the field. Being listed in DOAJ not only highlights the credibility of our work but also enhances the visibility of our research within the academic community and beyond.

As we celebrate this milestone, we look forward to further expanding our impact and continuing our journey of excellence in the realms of Marketing and Management of Innovations.

ZOOM SESSION FROM THE ADCE AWARDS 2023 JURY FROM UKRAINE.

On December 27, there will be an inspiring zoom session from the ADCE Awards 2023 jury from Ukraine.

Members of the Art Directors Club of Ukraine ADC*UA - Ilya Anufrienko, Serhii Malik and Kostyantyn Shnyder - will share their impressions of participating in judging at the ADCE Awards 2023 European competition and will talk about the 6 best cases of the competition.

Topic: "6 best ADCE Awards 2023 cases"
Date: December 27, Wednesday
Time: start at 15:00, duration of the event – 1 hour

Speakers are members of the Ukrainian club ADC*UA/judges of ADCE Awards 2023:

  1. Ilya Anufrienko, founder and creative director, Bickerstaff.734,
  2. Serhiy Malik, co-founder and creative director, Angry Agency,
  3. Konstantin Shnyder, Chief Creative Director, Publicis Groupe Ukraine and Czechia.

Register via the link.