CULTURE VS. PROVOCATION: HOW MARKETING ACTIVISM CHANGES ART?

Even if you are still on vacation, this lecture will make you look differently at the role of art and marketing strategies in the modern world. And for graduate students, it is a great opportunity to deepen your understanding of cultural discourse and communication tactics in social movements.

The lecture “Art Attack! A Story of Tomato Soup, Activists, and Art Masterpieces” by Vincenzo Alfano is not just a story about art, it is a look at new communication strategies used by activists.

📅 Date: February 19, 2025
Time: 15:00
🔗 Join us!

SUCCESSFUL CV FORMULA

🚀 Do you want an internship abroad, but don't know where to start?

Vacation is not a reason to pause your development!

At the online workshop "Formula of a Successful CV" we will analyze:
TOP-5 mistakes in a resume.
✅ How to stand out among hundreds of applications?
Life hacks from students who already have successful experience in international internships!

📅 Data: 12.02.2025
🕐 Time: 13:00
📍 Format: онлайн

Join Zoom Meeting
https://sumdu-edu-ua.zoom.us/j/89598542499?pwd=co69iXpeZE0b8PGr2cKfsasugbJkkd.1

Meeting ID: 895 9854 2499
Passcode: 612413

NEW CRYPTOCURRENCY COURSE

A graduate student of the Department of Marketing, co-founder of the Uppex investment community, Serhiy Sinyahovsky, invites you to a new training course "Cryptocurrency. Fundamentals". The course is designed for students, graduate students and anyone who wants to understand modern financial technologies and gain practical skills in working with cryptocurrencies.

  • Period: 04.02-22.02.2025
  • Form of participation: face-to-face (59 Petropavlivska St., Building K3, Room 001 in the shelter).

By joining the course, you will be able to:

1) Master the theoretical foundations:

  • understand blockchain technology and the basic principles of the PoW (Proof of Work) and PoS (Proof of Stake) mechanisms;, various types of cryptocurrencies, smart contracts, NFT, DeFi and much more.
  • understand blockchain technology and the basic principles of the PoW (Proof of Work) and PoS (Proof of Stake) mechanisms;
  • study the history of the emergence of cryptocurrencies, in particular Bitcoin, and understand the basics of its functioning;
  • get acquainted with the types of cryptocurrencies, such as altcoins, stablecoins, tokens and coins;
  • learn about the role of Etherium as the ancestor of DeFi (decentralized finance) and the principles of smart contracts;
  • understand the concepts and methods of investing in ICO and IDO, as well as gain an understanding of the strategies for entering the market and attracting investments;
  • delve into current narratives: NFT, Marketplace, P2P, GameFi, Metaverse, AI, RWA

2) Acquire practical skills:

  • learn to create and use different types of cryptocurrency wallets, as well as make transactions;
  • learn to distinguish between centralized (CEX) and decentralized (DEX) exchanges, and master the basic types of trading and orders;
  • learn to analyze the risks and prospects of using cryptocurrencies, develop and optimize investment portfolios;
  • learn to evaluate promising cryptocurrency projects and the knowledge base for participating in financing startups

Speaker: Serhiy SYNYAHOVSKY, co-founder of the Uppex investment community, 11 years of practical experience in the field of cryptocurrencies in the following areas:

  1. portfolio management: development and optimization of investment portfolios with cryptocurrencies, analysis of market trends and risk assessment to ensure stable profits;
  2. venture capital investments: evaluation of promising projects in the field of cryptocurrencies, participation in financing startups based on blockchain technologies, and development of new business models;
  3. ICO, IDO: analysis and support of initial coin offerings (ICO) and decentralized initial offerings (IDO), including building market entry strategies and attracting investments.

Cost: 2500 UAH.
Number of participants: 20 people.
Conditions of participation: registration is required by January 30 at the link.

This course is a great opportunity for those who want to understand how the world of cryptocurrencies works and how you can make money from it. Don't miss the chance to become part of the future of finance!

USING EEG (ELECTROENCEPHALOGRAM) TECHNOLOGY IN NEUROSCIENCE: PRACTICAL EXPERIENCE

On December 4, 2024, a lecture by a PhD from the University of Liverpool will be held.

Speaker: Dr Alexis Makin

Topic: "Using EEG (electroencephalogram) technology in neuroscience: practical experience"

Date: 04.12.2024.

Time: 13:00

The meeting will take place at the link.

We invite everyone!

AI AND HOW IT RESHAPES CUSTOMERS' DIGITAL EXPERIENCES

On December 04, 2024, there will be a lecture for marketing students by lecturer of the College of Health and Human Development, Pennsylvania State University.

Speaker: Levi Peng, lecturer of the College of Health and Human Development, The Pennsylvania State University

Topic: "AI and how it reshapes customers' digital experiences".

Date: 04.12.2024.

Time: 16:00.

Meeting point: https://sumdu-edu-ua.zoom.us/s/81727059311#success

Code: 038612.

We invite everyone!

VIDEO TRAINING "DUEL OF BROTHERS. HISTORY OF ADIDAS AND PUMA"

Topic: "Duel of brothers. History of Adidas and Puma"

Date: 13.09.2024

Place: Trilogy

Participants: students of the 1st-4th year of the bachelor's degree, 1st-2nd year of the master's degree, teachers of the department

 

 

WE INVITE YOU TO THE OPEN LECTURE!

On November 1 at 10:00 a.m., an open lecture will be held with the participation of Daria Prykhodchenko of SMM "Sugar" - a media that is famous for its non-standard approach and bold ideas. The lecture will be held live in DOM, building K3, shelter.

Darya will talk about the media "Zukr" — a project that "got out of control" and became iconic for many young people. This is a great opportunity to learn more about current media trends, hear success stories and get inspiration for your own projects.

Don't miss it!

CONFERENCE "DIGITALISATION AND SUSTAINABILITY FOR DEVELOPMENT MANAGEMENT: ECONOMIC, SOCIAL, AND ENVIRONMENTAL ASPECTS"

Title: The 4th International Interdisciplinary Scientific Conference "Digitalisation and Sustainability for Development Management: Economic, Social, and Environmental Aspects"

Date: September 6-7, 2024

Organizers:

The London Academy of Science and Business, London, UK,

Institute for Sustainable Development and International Relations, WSB University, Dabrowa Gornicza, Poland.

Language: English

SERPSTAT LECTURES FOR MARKETERS

From November 5 to 13, 2024, lectures by Serpstat, a company developing an international platform for managing SEO tasks, will be held for marketing students.

Lecture schedule:

05.11. Internet Marketing and SEO Basics

Meeting point: https://meet.google.com/wvq-pcsg-wjj

07.11. SEO Basics. Internal and external optimization

Meeting place: https://meet.google.com/qpi-hghm-ytn

11.11. Content marketing and semantic gathering with Serpstat

Meeting place: https://meet.google.com/koz-baux-izj

13.11 Analysis of the effectiveness of digital marketing

Meeting place: https://meet.google.com/qzs-wwpx-ubm

Time: 10:20 - 11:50.

We invite everyone!

INTERNATIONAL CONFERENCE IN BULGARIA

Topic: International Conference "Economy & Business 2024".

Date: August 18-21, 2024.

Venue: Burgas (Bulgaria).

Conference participants: representatives of 19 countries, among them:

associate professor of the department Artem ARTYUHOV, topic: "University as a unit of the innovation cluster "education-science-business: marketing issues",

assistant professor of the department Lyudmila SAGER, topic: "A comprehensive assessment of inclusive growth: a cross-country analysis using an integral indicator".

OPEN MEETING WITH EXPERTS НАЗЯВО ONLINE

From October 9 to 11, 2024, Sumy State University will host an accreditation examination of the educational and scientific program "Marketing" in the specialty 075 Marketing at the third (educational and scientific) level of higher education using technical means of video communication.

In the process of accreditation, in accordance with the approved program of the visit, an open online meeting with experts will take place НАЗЯВО.

We invite all interested parties to the meeting (except for the guarantor and representatives of the administration) by connecting to the Zoom conference on October 09, 2024 at 15:20 at the link: https://us05web.zoom.us/j/89941699247?pwd=7RI3rmubjcAMqHF6xQ7YPhaoTQbT7v.1

Conference ID: 899 4169 9247.

Password: 2024.

SUMMER SCHOOL ON MACHINE LEARNING AND DATA SCIENCE

Topic: Lviv Data Science Summer School

Date: July 22, 2024 - August 2, 2024.

Conducting base: Faculty of Applied Sciences of the Ukrainian Catholic University.

Participants: young people from different regions of Ukraine, specializing in research in various fields of science (both humanitarian and technical). Among them, Doctor of Economics, Associate Professor of the Department of Marketing, Nataliya LETUNOVSKA.

The purpose of the school: providing opportunities for Ukrainian researchers to communicate with experts in the field of Machine Learning, Data Science and Artificial Intelligence.

SMM FOR BUSINESS: IDEAS THAT WORK TODAY

Topic: SMM for Business: Ideas That Work Today

Date: September 17, 2024.

Hosted by SendPulse.

Speakers:

  1. Olena Bohovyk, SMM strategist, creator, lecturer;
  2. Mykhailo Dubchak, Co-founder of digital agency ADS Wind, Co-founder of adsquiz.io service,
  3. Iryna Serova, SMM Manager SendPulse,
  4. Oleksiy Mukhin, co-owner of IDEALE dentistry,
  5. Alina Leschuk, Head of Kukurudza Osvita.

GRADUATION OF BACHELOR STUDENTS

Topic: prom night for undergraduate students.

Date: July 20, 2024.

Venue: K3 courtyard.

Format: offline.

Have with you: a good mood.

Congratulations to the graduates of 2024!