WE INVITE YOU TO THE OPEN LECTURE!

On November 1 at 10:00 a.m., an open lecture will be held with the participation of Daria Prykhodchenko of SMM "Sugar" - a media that is famous for its non-standard approach and bold ideas. The lecture will be held live in DOM, building K3, shelter.

Darya will talk about the media "Zukr" — a project that "got out of control" and became iconic for many young people. This is a great opportunity to learn more about current media trends, hear success stories and get inspiration for your own projects.

Don't miss it!

SERPSTAT LECTURES FOR MARKETERS

From November 5 to 13, 2024, lectures by Serpstat, a company developing an international platform for managing SEO tasks, will be held for marketing students.

Lecture schedule:

05.11. Internet Marketing and SEO Basics

Meeting point: https://meet.google.com/wvq-pcsg-wjj

07.11. SEO Basics. Internal and external optimization

Meeting place: https://meet.google.com/qpi-hghm-ytn

11.11. Content marketing and semantic gathering with Serpstat

Meeting place: https://meet.google.com/koz-baux-izj

13.11 Analysis of the effectiveness of digital marketing

Meeting place: https://meet.google.com/qzs-wwpx-ubm

Time: 10:20 - 11:50.

We invite everyone!

OPEN MEETING WITH EXPERTS НАЗЯВО ONLINE

From October 9 to 11, 2024, Sumy State University will host an accreditation examination of the educational and scientific program "Marketing" in the specialty 075 Marketing at the third (educational and scientific) level of higher education using technical means of video communication.

In the process of accreditation, in accordance with the approved program of the visit, an open online meeting with experts will take place НАЗЯВО.

We invite all interested parties to the meeting (except for the guarantor and representatives of the administration) by connecting to the Zoom conference on October 09, 2024 at 15:20 at the link: https://us05web.zoom.us/j/89941699247?pwd=7RI3rmubjcAMqHF6xQ7YPhaoTQbT7v.1

Conference ID: 899 4169 9247.

Password: 2024.

SMM FOR BUSINESS: IDEAS THAT WORK TODAY

Topic: SMM for Business: Ideas That Work Today

Date: September 17, 2024.

Hosted by SendPulse.

Speakers:

  1. Olena Bohovyk, SMM strategist, creator, lecturer;
  2. Mykhailo Dubchak, Co-founder of digital agency ADS Wind, Co-founder of adsquiz.io service,
  3. Iryna Serova, SMM Manager SendPulse,
  4. Oleksiy Mukhin, co-owner of IDEALE dentistry,
  5. Alina Leschuk, Head of Kukurudza Osvita.

VIDEO TRAINING "DUEL OF BROTHERS. HISTORY OF ADIDAS AND PUMA"

Topic: "Duel of brothers. History of Adidas and Puma"

Date: 13.09.2024

Place: Trilogy

Participants: students of the 1st-4th year of the bachelor's degree, 1st-2nd year of the master's degree, teachers of the department

 

 

BACHELOR THESES DEFENSE

Topic: Defense of diploma theses of bachelor students.

Date: June 18-26, 2024.

Format: online and live (June 18 and 25). It was a great opportunity to see each other, chat and enjoy these moments.

Speakers: Bachelor's students of the fourth year of the "Marketing" specialty.

 

 

CONFERENCE "DIGITALISATION AND SUSTAINABILITY FOR DEVELOPMENT MANAGEMENT: ECONOMIC, SOCIAL, AND ENVIRONMENTAL ASPECTS"

Title: The 4th International Interdisciplinary Scientific Conference "Digitalisation and Sustainability for Development Management: Economic, Social, and Environmental Aspects"

Date: September 6-7, 2024

Organizers:

The London Academy of Science and Business, London, UK,

Institute for Sustainable Development and International Relations, WSB University, Dabrowa Gornicza, Poland.

Language: English

REPORT OF MARKETING GRADUATE STUDENTS

Topic: "Report of graduate students majoring in "Marketing" of the first year of study"

Date: June 6, 2024.

Speakers:

  1. Serhiy PIMONENKO (dissertation topic "Formation of digital marketing strategy of IT enterprises", supervisor - Ph.D., Prof. Ya. Poltsyn)
  2. Dmytro DAVIDENKO (dissertation topic "Green marketing in the energy sector: the role of environmental awareness in advertising campaigns", supervisor - Doctor of Economics, Prof. O. Yu. Chygrin)
  3. Dmytro KHARCHENKO (dissertation topic "Formation of a marketing digital strategy for the positioning of educational institutions", scientific director - Ph.D., Prof. Ya. Poltsyn)
  4. Andrii ZDOYMA (dissertation topic "Formation of marketing strategy for promotion of small and medium-sized businesses in social networks", supervisor - Doctor of Economics, Prof. Yu.V. Bilan)

INTERNATIONAL CONFERENCE IN BULGARIA

Topic: International Conference "Economy & Business 2024".

Date: August 18-21, 2024.

Venue: Burgas (Bulgaria).

Conference participants: representatives of 19 countries, among them:

associate professor of the department Artem ARTYUHOV, topic: "University as a unit of the innovation cluster "education-science-business: marketing issues",

assistant professor of the department Lyudmila SAGER, topic: "A comprehensive assessment of inclusive growth: a cross-country analysis using an integral indicator".

CONFERENCE "INNOVATION, SOCIAL AND ECONOMIC CHALLENGE"

Topic: International scientific online conference "Innovation, Social and Economic Challenges"

Date: June 5-6, 2024.

Speakers: students and graduate students of the Department of Marketing of Sumy State University.

The organizer of the conference is the Department of Marketing of Sumy State University.

As a result of the conference, a collection of report abstracts will be published.

SUMMER SCHOOL ON MACHINE LEARNING AND DATA SCIENCE

Topic: Lviv Data Science Summer School

Date: July 22, 2024 - August 2, 2024.

Conducting base: Faculty of Applied Sciences of the Ukrainian Catholic University.

Participants: young people from different regions of Ukraine, specializing in research in various fields of science (both humanitarian and technical). Among them, Doctor of Economics, Associate Professor of the Department of Marketing, Nataliya LETUNOVSKA.

The purpose of the school: providing opportunities for Ukrainian researchers to communicate with experts in the field of Machine Learning, Data Science and Artificial Intelligence.

BE A LEADER OF YOUR LIFE: HOW TO START THE WAY

Topic: "Being the leader of your life: how to start the journey"

Date: May 23, 2024

Time: 12.00

Speaker: Alina Poznanska, director of the coordination center of the national program "VidNOVA:UA", trainer in project design and team development, facilitator, community mentor, entrepreneur, co-owner of the Poznanski brand, head of the NGO "City of Active Citizens", wife of a military man.

The event is held as part of the Proactive week of the Jean Monet project "Health Economy and Policy: European Values for Ukraine"

GRADUATION OF BACHELOR STUDENTS

Topic: prom night for undergraduate students.

Date: July 20, 2024.

Venue: K3 courtyard.

Format: offline.

Have with you: a good mood.

Congratulations to the graduates of 2024!

HEALTHY DEVELOPMENT OF PERSONALITY: VALUES, MARKETING AND PROMOTION

A round table with the participation of representatives of the public, business and education on the topic: "Healthy personality development: values, marketing and promotion".

Date: May 24, 2024

Time: 10.00

Involved speakers:

Hanna Shvindina - doctor of economics, professor, associate professor of the School of Management of the American University Kyiv, executive director of the NGO "Center for Lifelong Education".
Maryna Ptashnyk is the founder of the "Common Language" communication school, a communication coach.
Anna Derykolenko - Doctor of Economics, Head of the Marketing Department, "EDDY Single Digital Educational Space".
Valeria Koroshchenko is the co-owner of the women's creative space "Kolizhanka".

The event is held as part of the Proactive week of the Jean Monet project "Health Economy and Policy: European Values for Ukraine"