Happy Birthday!
We wish you the most...most...most exciting dreams come true!
Let unforgettable memories, happy moments,
bright events and warm sunny days
create wonderful weather in your life!
We sincerely congratulate Oleg OLEFIRENKO, Doctor of Economic Sciences
with the award of the academic title of professor of the Department of Marketing.
We wish further scientific achievements and realization of all creative ideas.
On 
November 8, 2023, an open lecture was held on the topic "Advertising campaigns: idea, logic, implementation. Cannes Lions 2023 cases".
The speaker of the event - Volodymyr NESTERENKO, head of the marketing department of "Skarbnytsia" and "Technoskarb" companies, shared advices:
- how to develop curiosity;
- where to get ideas for advertising companies;
- about ten cases of the most prestigious international creativity festival Cannes Lions 2023
This event made it possible to join the creative community and get new ideas.
Henrik Dzvigol was awarded the honorary title of "Honorary Doctor of Sumy State University" for his significant personal contribution to the development of international cooperation in scientific and educational activities.
Henrik Dwigol is a well-known scientist in the field of management and marketing, which is confirmed by various awards and membership in numerous international associations and organizations.
As a result of Henrik Dzvigol's active cooperation with Sumy State University, successful international scientific initiatives and conferences have been held, which contribute to raising the scientific level and expanding the international relations of the university.
On November 8, 2023, an open lecture will be held on the topic "Advertising campaigns: idea, logic, implementation. Cannes Lions 2023 cases".
The speaker of the event will be Volodymyr NESTERENKO, head of the marketing department of "Skarbnytsia" and "Technoskarb" companies.
Start at 14:00.
The event will take place at the link.
On October 26, 2023, a master class will be held on the topic "Digital marketing in conditions of war: new trends and challenges."
The speaker of the event will be Anton VORONYUK, director of business development of WebPromoExperts and Webpromo.
Start at 14:00
Language: English.
The event will take place at the LINK
On November 3, 2023, the first-year postgraduate student of the Department of Marketing - Serhiy Syniagovskyi attended the interesting event "Incrypted Kyiv Meetup #2" dedicated to cryptocurrencies and digital assets.
Incrypted is the leading cryptomedia in Ukraine, which since 2017 has been forming a community to study blockchain technologies and digital assets.
More about the event at the link
Happy Marketer's Day!
Unstoppable movement,
interesting projects,
creative ideas
and always hit the target!
Sumy State University took first place among the universities of Ukraine and entered the 401-500 best universities in the world according to the updated World University Rankings from the authoritative international agency in the field of higher education - Times Higher Education (THE).
According to data, Sumy State University was included in four of them: "Business and Economics" (top 251-300 among universities in the world), "Physical Sciences" (top 301-400), "Engineering" (top 301-400) and for the first time - for branch "Social sciences" (top 501-600).
In each of these ratings, Sumy State University ranks first among higher education institutions of Ukraine. Compared to last year, Sumy State University improved its position according to indicators of educational activity, research environment and international openness.
THE World University Rankings evaluates universities in terms of the quality of the educational process, dissemination of scientific research results, success in cooperation with foreign partners.
On October 24, 2023, an open lecture on the topic "Tightness and Loseness as cultural factors: an application to explain vaccination attitudes" was held by an Italian professor.
The speaker of the event was Vincenzo ALFANO, professor at the University of Naples Parthenope (Italy).
The lecturer shared the results of his own research on tightness and looseness as a cultural factor.
He talked about:
- approaches to measuring tightness;
- features of empirical application of the obtained data;
- the influence of the level of cultural tightness in the region on the attitude to vaccination;
- the importance of cultural factors consideration in the development and implementation of public policy, especially related to global risks.
The meeting was interesting and useful. This event contributes to the understanding of the role of culture in shaping the response to external shokes.
On October 25, on International Marketer's Day, we had a great opportunity to hold an exciting event called "Marketing Quiz". Organized by the Department of Marketing of Sumy State University, this event brought together students from Sumy schools and allowed them to demonstrate their knowledge and skills in the field of marketing.
Participants were divided into 10 teams that competed in solving interesting tasks and answering questions from the world of marketing. This game form allowed to develop the analytical and creative abilities of the participants and increase their interest in the marketing field.
However, "Marketing Quiz" is not only about competition, it is also about informal communication and exchange of experiences between participants. We all spent time in a friendly atmosphere and discussed current marketing issues.
We are grateful to everyone who joined the "Marketing Quiz" and shared their knowledge and enthusiasm with us. This event was a great opportunity for all of us to learn and inspire each other.
We are looking forward to the next "Marketing Quiz-2024", which already promises to be even more exciting and interesting! 🚀🎉
In October 2023, a meeting of graduates of the educational and scientific program "Marketing" Doctor of Philosophy was held, which was attended by Anna Kolodka, Anna Derykolenko and Denys Kobyzskyi. The purpose of the meeting was to discuss current proposals for improving the program in order to better meet the challenges of the modern market and academic standards.
The graduates shared their experience of applying the acquired knowledge in practice and noted the significant contribution of the program to the development of their professional skills. However, in their opinion, in order to further improve ONP, it is necessary to focus on several key aspects:
Strengthening international cooperation: Graduates emphasized the importance of integrating the program into international academic processes, increasing opportunities for academic mobility and cooperation with foreign partners.
Implementation of new technologies in the educational process: It was proposed to more actively implement digital tools to increase the effectiveness of education and involve students in working on real marketing projects with the help of modern technologies.
Increased practical training: Graduates emphasized the importance of closer interaction with business, increasing the number of practical classes and internships, which will allow students to gain even more real-world experience.
Strengthening professional training: It was noted that more attention should be paid to practice-oriented tasks and the development of professional competencies, such as project management, data analytics and strategic planning, in order to increase the competitiveness of graduates.
The meeting ended with a decision to prepare official proposals for discussion at the next meeting of the marketing department. The graduates expressed their willingness to continue to actively participate in the development of the program and maintain close ties with their alma mater.
Such initiatives demonstrate the openness of the educational program to new ideas and contribute to its continuous improvement in accordance with the needs of the modern world of marketing.
On October 26, 2023, an exciting master class "Internet marketing strategy in the era of AI” was held, which was conducted by the business development director of WebPromoExperts and Webpromo - Anton VORONYUK.
The speaker shared a lot of useful tips and tools for marketers:
- how to analyze competitors;
- what are the key KPIs to analyze;
- what to consider when hiring a marketer;
- how to get a portrait of the target audience;
- what are the features of the sales funnel, media planning;
- what services are useful for optimizing the work of a marketer;
- how to use GTP chat to your get maximum advantage.
The master class was attended by students of the 1st and 6th year (gr. MK-31, MK.m-21) in the framework of the disciplines "Basics of marketing activity" (teacher Lilia KHOMENKO) and "Strategic marketing" (teacher Olena CHYGRYN).
The event was saturated, stimulating and exciting. Thank you for sharing your rich experience and insights. It was extremely interesting and useful.
On October 24, 2023, an open lecture "Tightness and Loseness as cultural factors: an application to explain vaccination attitudes" will be held.
The speaker will be VINCENZO ALFANO, professor at the University of Naples "Parthenope" (Italy).
The lecture starts at 14:00 (Ukrainian time).
Language: English.
The event will be held at the following link.
All participants of the open lecture will receive a certificate.