On July 25-27, 2023, teachers and graduate students of the Department of Marketing became participants in the professional development program "Self-organizational maps of Kohonen in the work of a scientist."
The speaker of the events was Olena ZARUTSKA - doctor of economic sciences, associate professor; Head of the Finance, Banking and Insurance Department of the University of Customs and Finance (Dnipro).
During the seminars, the following issues were considered:
- Kohonen's method of self-organizing maps, its advantages and limitations.
- ViscoverySOMine software features.
- Requirements for a group of indicators. Algorithm for evaluation of input data.
- Topology of the map and interpretation of the distribution of indicator values.
- Evaluation of patterns of homogeneous groups.
- Study of changes in homogeneous groups in dynamics.
- Trajectories of objects on the map, mass migrations and research into their causes.
- Three-level analysis of results at the aggregated, comparative and specific level.
- Prospects for the use of Kohonen maps in research.
The conducted activities made it possible to deepen knowledge in terms of scientific activity organization of using Kohonen's self-organizing maps.