ONLINE BUSINESS LABORATORY 2023 IN ONLINE FORMAT

On October 6-8, 2023, the largest event in Eastern Europe on attracting customers from the Internet will take place. This year in online format.

There will be something special:

  1. An incredible line-up of speakers. World-class experts will speak. Founders and managers of companies that make millions of turnovers through the Internet.
  2. Only practice. Specific tools you can implement in your business. What will immediately lead to a result. 6-12 months - that's how long you stand out from the competition if you use at least 50% of the content.
  3. A charge of energy and motivation. Some participants say that motivation and energy are enough for a year ahead, until the next Laboratory.

The organizers are the Genius.Space team.

Registration and more information about the event: https://genius.space/lob/

JUST MARKETING: A NEW LOOK AT TELEGRAM

How many times a day each of us looks at Telegram channels? Indeed, Telegram has long since changed its status from an ordinary messenger to a new information space where it is possible to build an interesting communication with its customers.

On September 28, students of the third and fifth years of the marketing specialty within the disciplines of Maria MINCHENKO ("Digital Marketing", groups MK-11, MK-11-2, "Digital Marketing: advanced course, groups MK.m-31, MK.m-32) were able to hear practical recommendations from the founder of the "Trukha Ukraine" telegram channel Maksym LAVRYNENKA "How to independently develop a telegram channel and their role in the modern world."

How the target audience of 2.7 million subscribers was formed, the concept of the news feed, content support tools and much more allowed us to look at the traditional use of messengers in digital marketing in a different way.

Thank you for 2 hours of rich communication and we hope for more interesting meetings in the future.

CONGRATULATIONS ON THE DAY OF EDUCATION WORKERS!

We sincerely congratulate you on the professional holiday - the Day of Education Workers!

We wish you happiness and health, unrestless zeal and passion in your work,

so that you raise yet not one worthy, intelligent and educated generation.

May the field of education always be generous,

and success and luck will accompany you in all your endeavors!

GREEN CAMPUS STRATEGIES: EU EXPERIENCE FOR UKRAINIAN UNIVERSITIES – ONLINE DISCUSSION

On September 28th, 2023, an online discussion of the Green Campus Strategy was held, as part of the Jean Monnet Module Jean Monnet Module (101085427 GCAM — ERASMUS-JMO-2022-HEI-TCH-RSCH).

This event was attended not only by Doctoral School students but also by some professors from different universities. Opening remarks by Olena Chygryn, Dr. Sc., Professor, Department of Marketing, Sumy State University, explained what the program is about, then continued by the presentation of PhD’s students of Doctoral School of the University of Szczecin.

Three topics were presented by Weiyi Xiang (Green Economics in Campus), Puti Sinansari (University Role in Circular Economy), and Jinyue Yang (Stress Management and the Development of Individual, Social and Environmental Resilience at University).

Then continued by implementing example of a green campus from Dr. Susi Wilujeng Asti from the Institute Technology Sepuluh Nopember, Indonesia. Lastly, Jarosław Korpysa, prof US, Director of Doctoral School the University of Szczecin concluded and closed.

It was a magnificent event because not only saw the green campus concept from theory and learned the implementation from other universities.

CREATIVE AGAINST SENDPULSE AND OLGA KOKOSHKO

On September 28, 2023, an exciting webinar was held by SendPulse and Olga Kokoshko (brand strategist and Effie Grand Prix winner).

It was visited by students of the first and fourth year within the disciplines "Basics of marketing activity" (teacher Lilia KHOMENKO) and "Riskology" (teacher Yana KRYVICH).

Olga Kokoshko told how to use creativity in spite of everything: war, crisis, budgets, market rules, disobedient customers and even in spite of yourself.

The speaker also talked about the driving force of marketing and shared useful tips on how to deal with difficult situations.

The event turned out to be rich, interesting and exciting!

CREATIVE AGAINST - FROM SENDPULS AND OLGA KOKOSHKO

On September 28, 2023, at 15:00, a free webinar will be held by SendPulse and Olga Kokoshko, brand strategist and Effie Grand Prix winner.

On the live broadcast, Olga will tell how to use creativity in spite of everything: war, crisis, budgets, market rules, disobedient clients and even in spite of yourself.

When: September 28 at 3:00 p.m.

Format: online.

Olga is a member of the jury of international marketing festivals ADC and Effie, holds Effie Awards, Shorty Awards, Clio Awards and others. Worked with brands: Ahmad Tea, ThinkWithGoogle, Mini Cooper, Audi, KFC, Huawei, Beer Point, Oschadbank, EasyPay, Red Cross, Mazars, Arko, Diya.

Sign up to receive practical advice and insights from an experienced expert in the field of brand creation and development

CONGRATULATIONS TO ARTEM ARTYUHOV

Happy Birthday!

May there always be three restless whales in your life:

health, happiness and luck!

May they carry you along with a beautiful destiny

and never let go!

EXPERIENCE FROM PROFESSIONAL MARKETERS

The restless continue to gain practical experience. On September 21, 2023, second-year marketers (MK-21, MK-21-3) joined a mega-interesting webinar by Alina Dykuha, an experienced expert SendPulse marketing director.
As part of the discipline "Modern tools of marketing: chat-bots and messengers" (teacher Oleksiy Lyulov), the topic "The power of connections: how to monetise your own expertise through networking" was considered. At the webinar, they talked about what
🔹everything depends on people. Where to look for interesting and necessary personalities;
🔹 small talk: where to start business acquaintances, how to position yourself and your project to be remembered;
🔹 how to agree on continued communication and conduct effective meetings;
🔹 networking for an introvert: hacks to feel comfortable.

CONGRATULATIONS TO ALLA BONDARENKO

Happy Birthday!

Let the new rotation around the Sun 💫

bring new pleasure in life!

And a great mood and cheerful spirit

decorate your everyday life!

UNRESISTANT KATERYNA SHEVCHENKO IN THE "BOOK OF EDUCATION RECORDS OF SUMSHCHINA-2023"

Unresistant Kateryna SHEVCHENKO, a 4th-year marketing student, is listed in the "Book of Education Records of the Sumshchina" (only 5 people are listed in it every year for special achievements in all-Ukrainian and international competitions, tournaments, etc.).

We congratulate Kateryna on her well-deserved recognition, and wish her creative inspiration for new successes!

Kateryna has high results in academic and scientific activities, in particular, a first degree diploma based on the results of the first stage of the All-Ukrainian competition for student scientific works (2021), a first degree diploma of the International competition for student scientific works (2023).

Together with scientific supervisor Olena Chygryn, the student is carrying out research work "Innovative transformations in energy for sustainable development and national security: smart technologies and environmental responsibility". She systematized analytical data for the study of trends in the development of the energy industry of the national economy in the context of global and local security challenges during the transition to a climate-neutral economy, was engaged in the formation of a database of analytical indicators for the study of risks and threats to the optimization of imbalances in the production, distribution and transportation of energy resources.

CONGRATULATIONS ON A WONDERFUL AND MEANINGFUL EVENT!

This is a really impressive step in professional development! I am grateful for the experience you gave me during my master's studies.
I received new knowledge and inspiration for further professional and personal development.
I wish fruitful work, new achievements and many successful years in the education of the younger generation.

CONGRATULATIONS TO ANNA ROSOHATA

Happy Birthday!

We wish that restlessness and optimism were inexhaustible.

May dreams always have wings for success,

high and happy flight.

MARKETING DEPARTMENT BRANCH: STARTING TO ACTIVELY COOPERATE

On September 21, 2023, the Department of Marketing students had an introductory visit to the company Technochim LLC.

Technochim LLC was founded in 1993 by engineers, who worked on the problem of prilling technology.

Director Oleg OLEFIRENKO spoke about the main directions of the company's activities, marketing strategy, and the company's positioning policy on the markets of the European Union.

Students had the opportunity to see the modern material and technical base for producing quality products that meet the requirements of modern consumers.

SINCERE CONGRATULATIONS ON THE OCCASION OF THE ANNIVERSARY!

Congratulations to one of the most powerful higher educational institutions of Ukraine!
I wish you professional development, new opportunities for self-realization and self-improvement!
I am confident that you will continue to preserve and multiply your traditions, promote the progress of scientific thought, and make a worthy contribution to the development of national higher education. I sincerely wish you success on this difficult path!