HOW TO INCREASE MARKETING EFFICIENCY?

As part of the discipline "Marketing Advanced" on November 24, 2021, second-year students (teacher Tatiana Pimonenko) joined the webinar of Mikhail Epikhin, Marketing Director of Roistat Agency. The online lecture was devoted to evaluating the effectiveness of marketing and sales, optimizing the system of marketing communications to achieve the growth of leads and customers.

Mikhail shared his own experience on the following issues:

- ways to increase the number of applications and sales;

- how to automate the work of marketing and sales, simplify the creation of reports and save time;

- what tools will help to build interaction between the marketing and sales department and find points of business growth;

Live dialogue and a light atmosphere of communication with the audience created the atmosphere of the webinar.

PARIS AGREEMENT: MAIN ELEMENTS OF CARBON-FREE ECONOMY IMPLEMENTATION

Lectures continue at the Department of Marketing within the framework of the Jean Monnet project "Carbon Neutral Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) ?November 23, 2021, Olena Chygryn conducted an online webinar for undergraduate students majoring in "Marketing" on ways to implement the main ideas of the Paris Agreement-2015 «

The main issues of the lecture were:

? key targets of the climate agreement (reduction of risks of climate change, increase of ability to adapt to negative influences, balancing of financial flows together with counteractions to climate changes);

? features of countries' participation and their national contribution;

? "global audit" as a monitoring of the implementation of the Paris Agreement.

? The discussion was raised by the question of the main components of Ukraine’s climate goal and the main obligations to implement the Paris Agreement.

VICTORY IN THE POCKET, THE MAIN THING IS DESIRE

November 19, 2021, summed up the results of the 16th Ukrainian Student Advertising Festival (USFR), organized by the Union of Advertisers of Ukraine ✌️ It brought together students from many cities and universities of Ukraine, including representatives from Ternopil, Chernivtsi, Zaporizhia, Dnipro, Kharkiv, Kyiv, Vinnytsia and, of course, from Sumy :) ???

The evaluation was conducted among a large number of works by 16 ❗️❗️❗️ members of the jury ? The team of marketers of SSU took the honourable 2nd place in the nomination "Come to light - declare work!" with the author's video work ? According to the jury, in this nomination our work was the most creative and with a humorous connotation, it covered the current problems of informal employment ? Creative team of marketers consisted of 1st-year master's students: creators senior lecturer of the department Rosokhata Anna ?

MARKETING PRICING STRATEGIES: PRACTICAL CASES FOR STUDENTS AND POSTGRADUATE STUDENTS

Life hacks from practising marketers are invaluable in the training process.

November 18, 2021 4th year bachelor students (within the discipline "Creation of innovative projects", lecturer Rosokhata AS), 1st-year master students (within the discipline "Marketing Policy", lecturer Sigida LO) and graduate students of the Department of Marketing took part in an online webinar from Polisan, dedicated to the peculiarities of building pricing strategies in marketing. Maxim Shmatko, Head of Internet Marketing, spoke about how modern companies form prices for their products, what are the main factors influencing this, how companies analyze the sensitivity of consumers to price changes.

Thank you for the useful experience, interesting insights and look forward to new meetings.

INTERNATIONAL INTERNSHIP OF A DOCTORAL STUDENT OF THE DEPARTMENT OF MARKETING

The exchange of scientific experience is already a good tradition at the Department of Marketing ?

From November 1, 2021, Artem Artyukhov, a doctoral student of the Department of Marketing, began a long-term internship (from November 2021 to May 2022) at the Faculty of Industrial Technologies of the University. A. Dubček in Trenčín (Slovakia) ?? The topic of the internship is related to the technological, economic and marketing principles of creation, implementation and promotion on the market of energy-saving and environmentally friendly modules for the production, modification and encapsulation of pellets (

WHY DOES THE COMPANY NEED BRANDING ???

For restless Thursdays - a day of communication with practising marketers of Polisan. Undergraduate students of the 2nd year (discipline "Marketing Advanced"), 3rd year (discipline "Marketing Research: Quantitative methods") and masters of the 1st year (discipline "Fundamentals of marketing activities") took part in a lecture discussion from LLC "Polisan".

The processes of creating and developing a brand of companies, increasing the prestige and recognition of brands, branding and sales growth of companies - this, and much more was discussed at a lecture by Maxim Shmatko, Internet marketer LLC "Polisan".

Thank you for the practical cases, useful insights and interesting videos.

LET'S DIGITALIZE, STUDYING THE LATEST IT NEWS

Relentless Anna Rosokhata visited the Festival of Digital Art and Marketing, which took place in Kyiv ?

The event took place within the walls of the modern youth centre "Dovzhenko Center", and the events themselves were extremely impressive and exciting ? More than 15 exhibits from VR, modern robotics, new digital devices and solutions using the latest trends in information technology, all presented to visitors ?

New knowledge and impressions, new contacts and interested new ones - such luggage was brought by Anna to #DOM ✌️

THE RESTLESS TAKE THE MAXIMUM OF EVERY POSSIBILITY! THIS TIME - INFORMAL EDUCATION!

Students, graduate students and teachers of the Department of Marketing often attend non-formal education events in order to improve their professional skills ???

This time, on November 8, 9 and 10, 2021, we joined a training course from Genius Marketing called "SMM_shchina", where there were very cool speakers who shared their own experience and experience in this field ⚡️ Among them were:

? Oles Timofeev, founder of GeniusMarketing,

? Victoria Harahash, founder of SMM-agency Kiwi agency,

?Katerina Makhaeva, co-founder of SMM-studio 8tag.

CONGRATULATIONS TO THE MOST RESTLESS STUDENTS???

 

Congratulations on Student's Day❗️❗️❗️

The smartest, the most creative, the most active?️‍♀️?‍??‍♂️??‍♀️

Always be restless and appreciate every moment of student life ?‍♂️???

We are proud of you ️❗️❗️❗️

GREEN INVESTMENTS FOR EUROPEAN GREEN DEAL IMPLEMENTATION

Jean Monet's project "Carbon Neutral Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) is being implemented at the Department of Marketing ⚡️

On November 9, 2021, Olena Chyhgyn and Oleksiy Lyulyov held an online seminar for bachelors and masters in Marketing on the impact of green investment on achieving climate neutrality «

The main issues of the lecture were:

  ✔️ global trends of green investment

  ✔️ public consciousness and green investment

  ✔️ current state and main obstacles to the implementation of green investment policy in Ukraine

  ✔️ mechanisms and instruments of green investment policy in Ukraine

ONLINE SALES PRACTICES: EXPERIENCE OF PROFESSIONALS FOR MARKETOLOGISTS

Students of the second (within the discipline "Marketing Advanced", lecturer Pimonenko TV) and third (within the discipline Marketing Research: Quantitative methods, incl. Lyulov OV) courses and teachers constantly communicate with practicing marketers

November 16, 2021 was a webinar from SendPuls, which was dedicated to current trends in online sales

Daniil Silantiev, co-founder of Inbox Marketing, talked about how the analysis of competitors will ensure the effectiveness of e-mail marketing

Vyacheslav Yurenko, founder of 4limits, shared his experience in using strategies and tools to promote YouTube channels

Bright examples, interesting insights and live communication with the audience created a professional and easy atmosphere of the meeting.

PARTICIPATION IN THE III INTERNATIONAL POSTGRADUATE SEMINAR

On November 9, 2021, graduate student Yana Us took part for the second time in the International Postgraduate Seminar held at the University of Rzeszów (Poland) and presented the results of a joint study on "Green investments as drivers of sustainable economic development", prepared by Jean Monnet and # Visegrad + Grant.

? This seminar is a kind of platform where graduate students from different countries share experiences and research results, as well as receive valuable recommendations for further research ?

? This time, a pleasant and informative bonus was a lecture by Angela Kim (Professor at the University of Marywood, USA) on "The CBRP Research Methodology, Research Ethics and Evidence-based Practices".

Thank you for the invitation and look forward to announcements of future events!

MARKETOLOGISTS - SPEAKERS INVITED TO THE EVENT FROM THE PETRO SOROKA COMPANY

Last week, following the results of the Business Hub meeting at the SSU Congress Center, Oleksiy Lyulyov, Tetyana Pimonenko and Anna Rosokhata were invited to a training on successful sales from Petro Soroka ?

? Live communication, interesting insights and novelties of the marketing industry - all this and much more happened at this creative and interesting meeting together with the invited guests from Kyiv and Sumy.

? Expect inspired teachers with new experiences to restless students❗️

THE RESTLESS CONTINUE TO EXPAND THE NETWORK OF CONTACTS WITH PRACTICES

November 6, 2021 ? Oleksiy Lyulyov, ?Tetiana Pimonenko and ?Anna Rosokhata were invited speakers at the meeting of the Business Hub of the Congress Center of SSU, where the first session of the school of farming and cooperation "Maximum per hectare" took place ??

The event brought together entrepreneurs from different areas of the agricultural sector: crop, livestock and production of organic and healthy food ?

Exchange of experience, generation of new ideas, brainstorming - such an atmosphere was at the meeting of farmers and marketers ? It was interesting to present environmentally friendly products from local producers ⚡️

Relentless talked about current marketing trends, shared insights on the use of new digital marketing tools to promote business ideas ?

We are waiting for new meetings❗️