The restless always invent something…

This time they gathered to celebrate Science Day and took part in the UKRAINIAN DIGITAL FORUM 4.5.0.

Very busy schedule and experienced speakers from Fedoriv, banda, KUKURUZA, Vintage, Web Production Aimbulance, 1DEA.me, Silentbox, CREO.

Marketers were involved in the frame of studying of disciplines "Brand Management" (teacher Chigrin Elena) and "Marketing Communications" (teacher Sager Lyudmila).

The topic of the forum is devoted to the adaptation of business models to work in local markets of Ukraine, scaling and entering international markets, creating new products…

As part of the Jean Monnet project "Healthy Economy and Policy: European Values ​​for Ukraine" on April 29, 2022, Natalia Letunovska held an online lecture for bachelors in "Marketing", which was devoted to data science and approaches to analytical thinking and generalization in work with consumers, in particular in such a special area as the promotion of eco-friendly products.

👉The lecturer and students discussed the relevance of machine learning and robotics, their role in building predictive models of customer behaviour, the formation of healthy consumer behaviour, and the development of these areas in leading countries, including the EU.

Incredibly cool lecture️!!!

It is even difficult to describe everything that was said. very word is a real case and practical experience, an example of how digital marketing tools work today…

Today for the restless gave a lecture by Jose Ramon Saura, Ph.D., Professor at the King Juan Carlos University (Madrid, Spain), Google Consultant, L'Oréal, Deloitte. Two hours non-stop about: Google Analytics, ranking in Google, facial recognition in social networks, the privacy policy in digital marketing, SEM Fundamentals and much more.

Thank you to the relentless student marketers for many questions.

Well done!

Collaborative meeting of EUMMAS media team members. New horizons of communication and cooperation were discussed.

Congratulations to the restless Oleksiy Lyulyov on the successful certification and continuation of the scholarship of the Cabinet of Ministers of Ukraine for young scientists!

Today Oleksiy is not only the head of the marketing department, a successful scientist but also an active volunteer. From the first day of the war, he and his colleagues helped the Armed Forces of Ukraine and fought on the information front…

Glad to work together!

Let's hold on! Everything will be Ukraine!

The wait was very long ... But coming to the Czech capital, and especially visiting the centre of the Old Town, you can not believe that there is such beauty.

Of course, outside the centre, for example in Prague 6, where we live, there is no such beauty, as ordinary streets and shops.

People were pleasantly surprised. In the first days, we didn't have internet and didn't find our way around, but we had to get there somehow, so there was only an option to ask passers-by. Few people know English, and we do not know Czech, so we appreciate those moments when we hear familiar words.

Also a very important topic - prices. We must remember that in Europe, prices are higher than prices in our country. For example, a trip of 30 minutes costs 30 crowns, which is about 40 UAH.

In early May, as part of the Jean Monnet project "Healthy Economy and Policy: European Values ​​for Ukraine", Associate Professor of Marketing Natalia Letunovska gave a lecture to students majoring in "Marketing" on trends in regional development and its coordination within the EU💥 Particular emphasis is placed on the retrospective analysis of already implemented and existing programs to support the healthy development of territorial units.

👉The lesson ended with a discussion on the definition of "healthy regional development" and what it includes, which allowed the creation of a comprehensive morphological map of the studied concept.

On February 15, marketers of 1-4 years courses joined to the discussion of the latest trends in email technology, creativity and strategies for brand promotion in 2022. Experts from SendPulse, Email Soldiers and Netpeak Agency presented their own cases and talked about the latest updates in the field of email marketing.

Such meetings with real practitioners allow to determine the prospects for the development of marketing in the digital space and skillfully use the experience of specialists in the further development of professional skills.

Since May 2022, restless masters of the first year, gr. Mk.m-11, as part of the study of the discipline "Brand Management" (teacher Chygryn Olena), joined the experience of marketer number 1 in Ukraine, brand manager, Andrew Fedoriv,   founder of FEDORIV AGENCY, FEDORIV GROUP and multimedia space FEDORIV HUB. By joining the online training, they were charged with energy and motivation. We received a lot of interesting and new information, simple and accessible about complex things. Some theses were especially memorable: "Brand is I know, I believe, I want, I pay ...", "You should be, not give up", "The client should be happy". Andrew Fedoriv told about the importance of really loving your business, about speed today and much more…

To be continued…

In the frame of the Jean Monnet Module «EU Carbon-free economy: best practices for Ukraine», we invite all green-minded Masters and Postgraduate students to participate in the Online Scientific Festival "The Introduction into the Carbon-Free Economy".

  On April 9, 2022, the European-oriented experts enrich you with fundamental knowledge of the EU Carbon-free economy, especially outlining the main goals and principles of the Carbon-free movements on the EU and national levels.

  Don't lose an opportunity to increase your green awareness and expand the network!

  Fill out the registration form now: