At the end of June 2021, the Odesa National Academy of Food Technologies hosted a creative battle "Advertising Landfill". Among 10 teams from different universities of Ukraine, first place was won by the marketing department of Sumy State University. As a task PepsiCo Ukraine, on the topic "Formation of ecological culture of behaviour on the beaches", the solution of which students had to prepare for 36 hours.
Only practising advertisers and marketers were invited to join the jury:
? creative director of Saathchi & Saathchi Ukraine & Publicis Group Ukraine, owner of the Silver Cannes Lion (2021) Konstantin Schneider;
? Senior brand manager at PepsiCo Ukraine Elizabeth Grushko
? President of the Association of Corporate Media of Ukraine Oksana Todorova
? Editor-in-Chief of the Internet portal "Sotsportal" Maria Hrynevych