NEW VICTORIES OF YOUNG SCIENTISTS

The MES of Ukraine has published the results of the competition of scientific projects and developments of young scientists for 2023!


Teams of young scientists of Sumy State University managed to select 4 winning projects in this competition! Including 1 project-winner of the selection, the team headed by Anna ROSOHATA, a senior lecturer of the Department of Marketing: "Post-war recovery of the energy industry of Ukraine: optimization of waste management taking into account the health of the population, environmental, investment, tax determinants"
We congratulate colleagues and sincerely wish for successful implementation.

LECTURE COURSE ON CRISIS MANAGEMENT FROM A BRITISH PROFESSOR

👋 Course of lectures on crisis management by British professor, executive director of the Institute of Strategic Risk Management (London) David Rubens (more details about the lecturer - http://surl.li/ejrix).


📌The first lecture of the course - "Chaos & Complexity: Modeling Crisis Management in the 2020's" - will be held on January 19 at 3:00 p.m.


📝We invite you to register: http://surl.li/ejrim

MARKETING AT SUMY STATE UNIVERSITY

Marketing at Sumy State University is modern knowledge from active practitioners and foreign professors, based on real cases, with the possibility of studying at foreign partner universities, including on Erasmus+ scholarships, as well as employment in the specialty already from the 2nd year
Learn more about the specialty:
https://dom.biem.sumdu.edu.ua/uk/abituriientu-baklavratura

PROTECTION OF MASTER'S QUALIFIED THESES

The penultimate week of the year #nevgamovni devoted to the defense of master's qualification papers 🧑‍🎓 For three days, our masters presented their achievements.
🔹Valeriya Redka, 🔸Dmytro Sergienko, 🔹Ihor Ponomarenko, 🔸Bohdana Fedosova, 🔸Andriy Zdoima, 🔸Anna Lobanova, 🔹Rodion Guzman, 🔸Yugen Olefirenko, 🔹Yarina Kalyuzhna, 🔸Daria Petrusha, 🔹Natalia Nechayeva, 🔸Oksana Firsova... WE WE ARE PROUD OF YOU❗️
Despite all the difficulties, you did it well. ✌️We had real pleasure during the discussions at the defenses. 👏 All the works are about real cases, many of them had examples of the implementation of their own marketing strategies.👍
Thank you for the opportunity to communicate, which is truly inspiring…!!!
Glory to the Armed Forces!!! Everything will be Ukraine! 🇺🇦

TEAMWORK AND OUTCOME: HEALTH RESEARCH IN A NEW MONOGRAPH EDITION

In November, the repository of Sumy State University was replenished with a new scientific publication – a valuable development in the field of research into socio-economic processes during the COVID-19 pandemic.This is a collective monograph authored by two young scientists: Associate Professor of the Department of Marketing Letunovska Nataliia and Associate Professor of the Department of Accounting and Taxation Vysochyna Alina. The publication contains the results of research within the framework of scientific research works "The impact of COVID-19 on the transformation of the system of medical and social security of the population: economic, financial and budgetary, institutional and political determinants" (No. 0122U000781) and "Socio-economic recovery after COVID-19: modeling consequences for macroeconomic stability, national security and community resilience" (No. 0122U000778), which are financed by the State Budget of Ukraine. Scientists from various domestic and foreign educational institutions took part in the preparation of this publication.

PARTICIPATION OF TEACHERS AND STUDENTS OF THE DEPARTMENT IN THE ONLINE CONFERENCE "MARKETING WITH FAITH IN UKRAINE"

A crazy week of restless teachers and students continues!
On November 10, 2022, irrepressible teachers and marketing students within the scope of studying the disciplines "Fundamentals of marketing activity" (gr. MK-21, phd. Minchenko Maria), "Partner Marketing" (gr. EN-92/2mk, phd.  Khomenko Liliya), "Riskology" (gr. EN-92/2mk, EN-92/5mk-0, phd. Kryvych Yana) took part in the online conference "Marketing with faith in Ukraine".

The organizers of the conference, the effective Internet marketing agency Webpromo and the Academy of Internet Marketing WebPromoExperts, gathered the best digital experts of the Ukrainian market, who, despite everything, continue to develop their projects, develop cool marketing and believe in Ukrainian business!

EVENTS OF THE WEEK FOR THE UNCONTAINABLE

Activities of the week for the restless:
💡13.12 Digital during the war: new social trends and communication
Speaker — Zoya Lobod, co-owner of Lobods digital agency, digital consultant
Organizer: Ukrsibbank BNP Paribas Group
Link to the event https://www.facebook.com/events/704773344311154/
💡16.12 WebPromoExperts B-Day - online conference about life stories, what a career in digital looks like
Organizer: Academy of Internet Marketing Webpromoexperts
Event link https://www.facebook.com/events/507291068029910
💡16.12 Next level: communication activities that attract attention
Speaker: Anna Nishnianidze, head of the communication department of the Zagoriy Foundation
Organizer: Zagoriy Foundation and Generous Tuesday
Event link https://www.facebook.com/events/1786915491693171/

PARTICIPATION OF TEACHERS AND STUDENTS OF THE DEPARTMENT IN ONLINE CONFERENCE SOCIAL MEDIA MARKETING 2023

Crazy week of restless teachers and students!

On November 8, 2022, restless teachers and students within the scope of studying the disciplines "Blogging and Influencer Marketing" (gr. ЕН-92/2мк, ЕН-92/5мк-0, phd.  Liliya Khomenko), Digital Marketing (gr. ЕН-03/1мк, phd. Minchenko Maria), "Merchandising" (gr. M EN-03/1mk, EN-03/3mk-1, MK-01, phd. Kryvych Yana).

ORGANIZER OF THE CONFERENCE – SendPulse.

PARTICIPATION OF DEPARTMENTS STUDENTS IN THE ONLINE SEMINAR: CHANGING CONSUMER DEMAND: HOW TO ATTRACT FUNDS FROM NEW CUSTOMERS AND ADAPT TO NEW REALITIES

On December 8, 2022, restless students studying the discipline "Merchandising" (gr. МК-01, PhD Yana Kryvych) joined the online seminar with the participation of Valeria Tolochina, Marketing Director at Megogo
The subject of the seminar: Changing consumer demand: how to attract funds from new customers and adapt to new realities.

IRREPRESSIBLES, IN COLLABORATION WITH STANISŁAW STASZIC STATE UNIVERSITY OF APPLIED SCIENCES IN PIŁA (POLAND), LAUNCHED A SERIES OF VIRTUAL MOBILITY PROGRAMS

From November to December, the irrepressibles have the opportunity to deepen their knowledge of modern marketing tools, develop critical thinking skills and enrich their international experience.

The program coordinator:

- from Sumy State University –Tetyana Pimonenko (D.Sc. in Economics, Associate Professor of the Department of Marketing)

- from the partner institution – dr hab. Jan Polcyn, prof.

PARTICIPATION OF DEPARTMENTS STUDENTS IN THE ONLINE SEMINAR CHANGING CONSUMER DEMAND: HOW TO ATTRACT NEW CUSTOMERS AND ADAPT TO NEW REALITIES

On December 6, 2022, restless students studying the discipline "Merchandising" (gr. ЕН-03/1мк, ЕН-03/3мк-1, teacher Yana Kryvych) joined the online seminar with the participation of Oksana Boyko, certified business trainer, founder and the leading school of management.
The subject of the seminar: Changing consumer demand: how to attract funds from new customers and adapt to new realities.

HOW DO YOU CELEBRATE MARKETER'S DAY?

The irrepressibles held an extraordinary meeting within the project "Be an expert with the irrepressibles" on Marketer's Day.

From the 1st to the 6th year, marketing students participated in the training "How to write a resume and CV of a marketing specialist"  by Svitlana Voytsekhivska (a recruiter of the Mindy Teams) and  Tetyana Pimonenko (a deputy head of the Department of Marketing).

More than 50 participants and almost 2 hours of non-interruptible communication! We are sincerely grateful to the speakers for their brilliant reports.

Special thanks to the irrepressible students for their curiosity and an incredible number of questions.

DISCUSSION WITH BUSINESS

17.11.22 graduate students of specialty 075 "Marketing" and students within the scope of studying the disciplines "Marketing Advanced" (gr. Mk-11, lecturer Tetyana Pimonenko), "Partner Marketing" (gr. EN-92/2mk, lecturer Khomenko Liliya), STP-marketing (gr. MK-01, lecturer Minchenko Maria) and "Merchandising" (gr. MK-01, lecturer Kryvych Yana) joined the online discussion with a business representative - Volodymyr Nesterenko, marketing director of the companies "Skarbnytsia" and "Technoskarb". Topic: "Health and well-being: the role of marketing. Practical aspects."

The event was held as part of the department's project - an active week of workshops on November 15-18 on the topic of HEALTH AND WELL-BEING. THE REGION AND YOU. This active week is held within the framework of the implementation of one of the Jean Mone Areas, which are carried out by the department under the EU program from Erasmus+.

PRELIMINARY MEETING UNDER THE VISEGRAD GRANT PROJECT

On September 23 and October 19, 2022, we held online meets with our #V4 partners within the Visegrad+ Grant support project «Carbon-free economy: the best practices between the V4 and Ukraine».

The main outcome is a clear vision of how to realize the Online Scientific Festival No.2 "V4-Ukraine Green Energy Collaboration towards Carbon-free Economy" on a higher level.

The bright ideas from our #V4 partners let us expect a significant enrichment of the knowledge of our participants and get new insights on carbon-free economic development.

The Online Scientific Festival will be held on 28-30 November 2022. All PhD students or young scientists interested in carbon-free economic development could participate by free registering at the link: https://qrco.de/dom4u