MARKETING PRICING: USEFUL INSIGHTS FROM PROFESSIONALS

A new day, new seminars from practising marketers.

On December 2, 2021, as part of a practice-oriented approach, Vitaliy Pantileev, Deputy Director of Marketing and Sales Polisan, told second-year students (Marketing Advanced, teacher Tetyana Pimonenko), third-year students (Marketing Research: Quantitative methods), teacher Lyulyov Oleksiy) and graduate students of the Department of Marketing about the peculiarities of pricing processes in modern enterprises.

The importance of price in the activities of enterprises, value creation of goods and services, pricing strategy and tactics, price positioning that provides promotional activity? ..... these and many other important issues were discussed in the lecture.

As usual,  at the lectures from Polisan LLC was the atmosphere of interactive communications, exchange of views and analysis of specific cases.

Thank you for your openness and professionalism and we look forward to seeing you again.