CERTIFICATION OF STUDENTS ACCORDING TO THE SPSS STATISTICS SYSTEM

As part of the Ukrainian Marketing Association's project on professional certification of educators, on February 8, 2022, Sumy State University students majoring in Marketing presented the results of their research and ability to use specialized software for statistical analysis of IBM SPSS Statistics.

Students showed a high level of software proficiency and demonstrated original approaches to the application of data analysis methods. Experts praised their skills and noted that the possession of such skills significantly increases the competitiveness of professionals in the labour market.

Therefore, obtaining the certificates of "Marketing Research Manager" is a great step in the field of professional marketing! Congratulations and we wish you further professional growth!

OPPORTUNITIES FOR EDUCATIONAL AND SCIENTIFIC ACTIVITIES IN LITHUANIA

As part of the scholarship program of the Lithuanian government ?? graduate student of the Department of Marketing Yana Us joined the educational and research activities of the leading Lithuanian university ?

? During the spring semester, Jana will gain new knowledge and work on individual research at the School of Business and Economics of Kaunas University of Technology (Kaunas, Lithuania), which is one of the progressive universities and occupies important positions in national and international rankings.

We want to seize all the opportunities of international academic mobility for professional and personal development!

WHAT`S IN A NAME

The restless constantly hone their skills by mixing traditional learning and using the experience of professional practitioners. This time, Ganya Lisovska, copywriter and namer of the Fedoriv Agency, talked about the steps to take to generate a product name, the types of naming that exist, and why conduct an audit to come up with a list of names.

Cases from Action, New Mail, Gelarty, Done !, A2B Direct, UNIT.City, Hop Hey, Pumb, Holy chick, Epicurus and Fedoriv were useful.

WE ARE PUMPING UP OUR PRACTICAL SKILLS WITH TOP MARKETERS IN UKRAINE

On February 9, the Department of Marketing hosted a training on the use of modern marketing communications by Volodymyr Nesterenko, Marketing Director of PJSC "Lombard Skarbnytsia" "for 2nd and 3rd year marketing students.  Also, it was involved in the event  Ph.D. students of "Marketing" specialty (1st, 2nd years of education). The speaker with more than 20 years of experience in marketing, during his speech shared modern tools of marketing communications, which are used internationally, and also revealed the features of their controlling. In addition, the training gave the applicants the opportunity to express their ideas and suggestions on the effective use of marketing tools, and the best of them received gifts from the speaker in the form of books.

TIKTOK FOR BUSINESS AND PERSONAL BRAND IN 2022

On February 3, within the framework of Maria Minchenko's discipline, 3rd-year STP-marketing marketers met with Vyacheslav Yurenko (co-founder of 4limes, Global remote staff, TeleChat) within the topic "TikTok for business and personal brand in 2022"

The problem of business positioning in TikTok is of interest to almost everyone ? Marketers are always on trend and are happy to join the discussion of the hottest issues: features of organic account building, finding customers for business, the efficiency of advertising traffic, working with Shop Purchases ?

This meeting brought a lot of benefits, as the presented cases and recommendations on the new functionality of TikTok will allow you to use successful ideas in practice ?

CONGRATULATIONS TO THE RETIRED MASTERS WITH SUCCESSFUL COMPLETION OF STUDIES

 

 

 

We wish to achieve ambitious goals and conquer new heights!

Be restless, creative, cheerful people!

We are always glad to see you at the Department of Marketing in a restless family

RESTLESS - UNDP PROGRAM SPEAKERS INVITED

Recently, Oleksiy Lyulyov and Tetyana Pimonenko became guest speakers for the EU-UN Joint Program on Improving Vocational Education within the UNDP program. They conducted a series of webinars on "Digital Technologies in Vocational Education and Training: Modern Trends and Prospects".

Such programs support international cooperation projects based on multilateral partnerships between organizations active in the field of vocational education and training. They are aimed at maintaining the relevance, accessibility and responsiveness of institutions and systems of vocational education and training as a driving force for sustainable socio-economic development.

NEW VICTORIES OF THE RESTLESS

 

 

The new year started with good news

The fundamental research project supported by the Ministry of Education and Science "Innovative transformations in energy for sustainable development and national security: smart technologies and environmental responsibility" (headed by Chygryn Olena) received a high rating score.

Congratulations to colleagues on the victory!

CONGRATULATIONS TO COLLEAGUES ON THE FIRST ANNIVERSARY OF THE CREATION OF BEIM!

 

 

 

 

You are the best in your business, a real team!

Do not stop there, conquer new heights!

We are always glad to cooperate with you!

CONGRATULATIONS TO MARKETOLOGISTS WITH SUCCESSFUL REPORT FOR 2021!

We are proud of our achievements, they are really impressive !!!

Our teachers are scholarship holders of the Cabinet of Ministers of Ukraine, Laureates of the Young Scientist of the Year 2021 contest, the best research and teaching staff of SSU, the best teachers through the eyes of students, the best young scientists of SumDU, winners of the ICT Innovation for Modern Education ICT4EDU.

During the year the staff of the department defended doctoral and two candidate theses.

Our students are winners of All-Ukrainian student competitions of scientific works, with their participation 26 professional scientific articles were written. They took first place in the Creative Battle "Advertising Ground", at the International Competition of Student Research Papers "Black Sea Science", became Scholars of the President and the Verkhovna Rada of Ukraine.

CONGRATULATIONS TO THE BEST INSTITUTE OF BIEM HAPPY BIRTHDAY!

 

 

I want to wish a lot of talented students, as well as energy and inspiration to teachers.

The institute gave me the opportunity to participate in the academic exchange program in Latvia, so I wish for even greater prosperity and new partnerships !!!

PLEASANT IMPRESSIONS FROM THE PROTECTION OF STUDENTS OF THE EXTRAMURAL EDUCATION

This time the marketers of the extramural department were especially impressed by the level of preparation and defence of master's theses ???

Modern presentations and informative reports, the ability to answer questions and navigate research topics ?

Congratulations on your successful defence ❗️❗️❗️

We relentlessly wish you movement and satisfaction with what you have achieved ???

NEW HORIZONS OF COOPERATION

Mittal School of Business from Lovely Professional University (India) invited to head by the restless the section of the International Scientific and Practical Conference "Industry 5.0: Human touch, Innovations & Efficiency", which was organized on January 28, 2022.

Anna Rosokhata spoke about the results of her research "Industry 5.0. Modern trends in consumer behaviour and marketing ", which caused a lively discussion and a number of interesting questions.

The restless do not stop there and are moving towards new changes in cooperation with international institutions.

CONGRATULATIONS ON SUCCESSFUL DEFENSES !!!

The end of the year is coming to an end ? And with it the study for a master's degree ... ?‍?

Congratulations to the marketers of the day department on the successful defense of qualifying works ???

You took place as young specialists "Adult life ahead"

We wish you inspiration in new things, never stop there, move, be restless❗️

We are always glad to see you at the Department of Marketing ?✌️