Marketers continue to communicate with experienced practitioners.
Implementing a practice-oriented approach in teaching for the second (discipline "Marketing Advanced", teacher Tetyana Pimonenko) and third year (discipline "Marketing Research: Quantitative methods", teacher Lyulyov Alexei) and graduate students of Marketing Maxim Shmatko, Head of Internet Marketing Ltd. Polisan "shared insights on creating a customer journey map, a tool that helps improve the customer experience. Maxim told about how a visualized experience is created, the history of communication with the company is formed taking into account the thoughts, emotions, goals, motives of customers.
Interactive lectures from Polisan LLC combine "lecture-visualization" and "lecture-discussion" to ensure active participation and interaction of students and graduate students during their studies.
We are waiting for new meetings.