On December 8, 2022, restless students studying the discipline "Merchandising" (gr. МК-01, PhD Yana Kryvych) joined the online seminar with the participation of Valeria Tolochina, Marketing Director at Megogo
The subject of the seminar: Changing consumer demand: how to attract funds from new customers and adapt to new realities.
On December 6, 2022, restless students studying the discipline "Merchandising" (gr. ЕН-03/1мк, ЕН-03/3мк-1, teacher Yana Kryvych) joined the online seminar with the participation of Oksana Boyko, certified business trainer, founder and the leading school of management.
The subject of the seminar: Changing consumer demand: how to attract funds from new customers and adapt to new realities.
17.11.22 graduate students of specialty 075 "Marketing" and students within the scope of studying the disciplines "Marketing Advanced" (gr. Mk-11, lecturer Tetyana Pimonenko), "Partner Marketing" (gr. EN-92/2mk, lecturer Khomenko Liliya), STP-marketing (gr. MK-01, lecturer Minchenko Maria) and "Merchandising" (gr. MK-01, lecturer Kryvych Yana) joined the online discussion with a business representative - Volodymyr Nesterenko, marketing director of the companies "Skarbnytsia" and "Technoskarb". Topic: "Health and well-being: the role of marketing. Practical aspects."
The event was held as part of the department's project - an active week of workshops on November 15-18 on the topic of HEALTH AND WELL-BEING. THE REGION AND YOU. This active week is held within the framework of the implementation of one of the Jean Mone Areas, which are carried out by the department under the EU program from Erasmus+.
A crazy week of restless teachers and students continues!
On November 10, 2022, irrepressible teachers and marketing students within the scope of studying the disciplines "Fundamentals of marketing activity" (gr. MK-21, phd. Minchenko Maria), "Partner Marketing" (gr. EN-92/2mk, phd. Khomenko Liliya), "Riskology" (gr. EN-92/2mk, EN-92/5mk-0, phd. Kryvych Yana) took part in the online conference "Marketing with faith in Ukraine".
The organizers of the conference, the effective Internet marketing agency Webpromo and the Academy of Internet Marketing WebPromoExperts, gathered the best digital experts of the Ukrainian market, who, despite everything, continue to develop their projects, develop cool marketing and believe in Ukrainian business!
Crazy week of restless teachers and students!
On November 8, 2022, restless teachers and students within the scope of studying the disciplines "Blogging and Influencer Marketing" (gr. ЕН-92/2мк, ЕН-92/5мк-0, phd. Liliya Khomenko), Digital Marketing (gr. ЕН-03/1мк, phd. Minchenko Maria), "Merchandising" (gr. M EN-03/1mk, EN-03/3mk-1, MK-01, phd. Kryvych Yana).
ORGANIZER OF THE CONFERENCE – SendPulse.
We continue to learn from successful experiences. This time, the restless joined the case study regarding the formation and updating of digital trading platforms.
Ivan Yeremenko, the SEO specialist at the effective Internet marketing agency Webpromo, shared successful SEO practices. Using the example of online stores, we considered the reasons for developing a new website and the main ways to optimize an online store analysis of competitors as one of the keys to success.
From November to December, the irrepressibles have the opportunity to deepen their knowledge of modern marketing tools, develop critical thinking skills and enrich their international experience.
The program coordinator:
- from Sumy State University –Tetyana Pimonenko (D.Sc. in Economics, Associate Professor of the Department of Marketing)
- from the partner institution – dr hab. Jan Polcyn, prof.
#Restless took part in the international interdisciplinary scientific conference "Digitalization and Sustainability for Development Management (DSDM-2022): Economic, Social and Environmental Aspects" organized by the Kazakh National University (Top-400 QS).
💥The event was held in an online-offline format, on which was attended by representatives of the university community from Kazakhstan, Great Britain, Ukraine, Poland, Norway, Lithuania, South Africa, Turkey, and the USA. Conference participants joined lively debates on various aspects of digitalization and sustainable development.
The irrepressibles held an extraordinary meeting within the project "Be an expert with the irrepressibles" on Marketer's Day.
From the 1st to the 6th year, marketing students participated in the training "How to write a resume and CV of a marketing specialist" by Svitlana Voytsekhivska (a recruiter of the Mindy Teams) and Tetyana Pimonenko (a deputy head of the Department of Marketing).
More than 50 participants and almost 2 hours of non-interruptible communication! We are sincerely grateful to the speakers for their brilliant reports.
Special thanks to the irrepressible students for their curiosity and an incredible number of questions.
Congratulations to Anastasia Nazarenko on receiving a scholarship from the Sumy Regional State Administration!
We wish you not to stop and get more and more unstoppable victories!
On September 23 and October 19, 2022, we held online meets with our #V4 partners within the Visegrad+ Grant support project «Carbon-free economy: the best practices between the V4 and Ukraine».
The main outcome is a clear vision of how to realize the Online Scientific Festival No.2 "V4-Ukraine Green Energy Collaboration towards Carbon-free Economy" on a higher level.
The bright ideas from our #V4 partners let us expect a significant enrichment of the knowledge of our participants and get new insights on carbon-free economic development.
The Online Scientific Festival will be held on 28-30 November 2022. All PhD students or young scientists interested in carbon-free economic development could participate by free registering at the link: https://qrco.de/dom4u
Marketing students Tetyana Vasylyna, Darya Lytvynenko, Anastasia Nazarenko, Anastasia Ponomarenko, and Victoria Haag, as part of the implementation of the project of the Ukrainian Marketing Association on the professional certification of education seekers, received official confirmation of their professional skills in using specialized software for analyzing statistical data IBM SPSS Statistics.
Note that SPSS is one of the market leaders in commercial statistical products for implementing applied research in the social sciences. Accordingly, possessing this toolkit significantly increases the competitiveness of specialists in the labor market.It is an excellent step into professional marketing! Congratulations, and we wish you further professional growth!
On October 9, marketing masters (Mk.m-11) as part of studying the discipline "Strategic Marketing Management" (teacher Olena Chygrin) attended a three-day intensive from Genius Spase, dedicated to launching, entering the market and scaling any business via the Internet .
During the online intensive, they learned about:
Which strategies will be relevant and which are relevant now?
What to implement and how to develop?
How to start from 0 and scale over the Internet.
The main speakers were Oles Timofeev, founder of Genius Space, Dmytro Tetervak, certified mentor and auditor, Vadym Martsenko, certified business coach, founder and CEO of the consulting company.
To be continued…
The restless joined professional experience from Andrii Fedoriv, founder of Fedoriv Agency.
They talked about marketing strategies, successful cases of their creation and implementation, and the main steps of their construction.
The whole meeting contained many catchphrases that w wanted to write down....
"Your idea must be dramatically better..."
"Marketing strategy is definitely not about promos and discounts..."
"You have to feel the zeitgeist..."
"The mission is a global problem that excites us..."
To be continued…
Let's hold on! Everything will be Ukraine!