Be restless !!!

Let your ideas bloom!

Why is a strategy needed? What are the objective and subjective problems of forming a marketing strategy? What is the procedure for implementing a marketing strategy? What is the place of marketing strategy? What are the requirements for a modern marketing strategy?

Congratulations on your new professional achievement!

SSU Business School is stable in the prestigious international ranking of Times Higher Education in the TOP 401-500.

This is a global recognition of achievements.

I wish you success and inspiration, bright and creative initiative, satisfaction with the results of your work!

We continue to get acquainted with global trends in marketing.

On October 19, marketing students in the study of "Fundamentals of Marketing" and "Marketing Communications 1" (teacher - Sager L.Yu.) had the opportunity to hear about current trends in marketing and opportunities and features of Big Data in marketing.

The Department of Marketing hosted an online lecture by Professor and practising entrepreneur Abraham Moskovich (University of Haifa, Israel) on "A Worldwide Business Evaluation Model proposal for M&A"

The key issues were:

✔️ modern features of entrepreneurial activity

✔️ mergers and acquisitions

✔️ corporate culture and its impact on companies

✔️ success factors of modern companies

?Professor Moskovich was happy to share his own experience of doing business and willingly answered all questions.

It is a pleasure to receive such letters from the editors of authoritative scientific publications.

Authors of Vasilieva Tetyana, Lyulyov Oleksiy, Bilan Yuriy of the scientific article "Sustainable economic development and greenhouse gas emissions: the dynamic impact of renewable energy consumption, GDP, and corruption" received a message from the editorial board of the scientific journal Energies (Scopus, Q1) about promotion the article in social networks.

On October 21-22, the Department of Marketing co-organized the VIII International Scientific Conference "Determinants of Regional Development", which took place at the State University. S. Staszyca (Pila, Poland).

As part of a research grant from the International Visegrad Fund, graduate student Yana Us presented the results of a study on "Energy efficiency profiles in developing the carbon-free economy: on the example of Ukraine and the V4 countries."

The new academic year for bachelor’s in marketing began with new seminars within the framework of Jean Monnet's project "Carbon Neutral Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE).

Chygryn Olena held a seminar on "The Impact of EU Cohesion Policy", in which she told about various aspects of the implementation of EU cohesion policy: efficiency, convergence, inequality, governance and many others.

Marketers continue to communicate with practitioners.

On October 21, the restless attended new lectures-trainings from Polisan LLC. This time Maksym Shmatok, Head of Internet Marketing, spoke about modern marketing strategies.

Transformations of marketing strategies, catalysts and success of marketers - this is a non-exhaustive list of issues addressed. Students have already accustomed to constant dialogue and open communication at such training. The most creative and active listeners received gifts from Maxim Shmatko.

We look forward to new meetings!

The restless started a new project. A whole course of lectures from practising marketers.

On October 7, 2021, fourth- and second-year students gathered in a spacious auditorium, and first-year marketers joined the online lecture.

The first lecture was devoted to marketing audit.

Maxim Shmatok, Head of Internet Marketing at #Polisan, spoke about current trends in marketing research and changes in the behaviour of modern consumers.

It is very nice that there was an atmosphere of live communication, students were actively involved in discussion and dialogue, substantiate their opinions, and sometimes began to discuss.