Life hacks from practising marketers are invaluable in the training process.
November 18, 2021 4th year bachelor students (within the discipline "Creation of innovative projects", lecturer Rosokhata AS), 1st-year master students (within the discipline "Marketing Policy", lecturer Sigida LO) and graduate students of the Department of Marketing took part in an online webinar from Polisan, dedicated to the peculiarities of building pricing strategies in marketing. Maxim Shmatko, Head of Internet Marketing, spoke about how modern companies form prices for their products, what are the main factors influencing this, how companies analyze the sensitivity of consumers to price changes.
Thank you for the useful experience, interesting insights and look forward to new meetings.