Restless marketers received an award from students in the university competition "The best teacher through the eyes of students" in 2021.
According to the results of assessing the quality of the organization of educational activities in the study of academic disciplines was awarded a diploma of I degree Maria MINCHENKO and a diploma of II degree Lyubov SIGIDU ?
Congratulations to the teachers on the victory !!!
Marketing students Kateryna Demchuk and Anastasia Nazarenko received personal scholarships from the Verkhovna Rada of Ukraine ?
Sincere congratulations to our girls, keep it up ✌️?
According to the results of the competition "The best scientific and pedagogical workers of SSU" in 2020-2021 the head of the department of marketing Lyulyov Alexey received a diploma of the first degree, and associate professor of the department Artyukhov Artem - a diploma of the second degree.
Congratulations colleagues!
To be continued..
Traditionally, on Thursday, marketers talk to professional practitioners.
As part of the implementation of a practice-oriented approach to learning for the second (discipline "Marketing Advanced", teacher Tatiana Pimonenko), third (discipline Marketing Research: Quantitative methods, teacher Lyulyov Alexei) and fourth (discipline "Creating innovative projects", teacher Rosokhata Anna ) courses and graduate students of the Department of Marketing was provided an online lecture.
This time Maksym Shmatko, Head of Internet Marketing #Polisan, shared his own experience of using digital marketing tools.
Maxim spoke about how company websites are analyzed, about the peculiarities of using Google Adds, SerpStat, Sem Resh and other modern services.
Polisan presentations for students and graduate students have traditionally been built on real company cases, and the atmosphere of the lectures combined "lecture visualization" and the think-pair-share.
In the field of marketing, the word "trendsetter" is not uncommon, but what does it mean?
A trendsetter is a person who is the first to find new products and share their impressions with an audience that listens to their opinions. Such leaders can be businessmen, young mothers, bloggers, "stars", travellers…
Where to find a trendsetter?
There are many services on the Internet, one of them is trendHERO (the largest database of Instagram accounts). He searches for and verifies opinion leaders.
▪️First we find the blogger we need, and then you can get a detailed account report.
▪️Search is very functional because you can configure location, ER, number of subscribers, keywords, etc.
▪️The service provides information about the type of audience, statistics and likes.
Other services: LabelUp, LiveDune, Epicstars, Storiesgain.
A new day, new seminars from practising marketers.
On December 2, 2021, as part of a practice-oriented approach, Vitaliy Pantileev, Deputy Director of Marketing and Sales Polisan, told second-year students (Marketing Advanced, teacher Tetyana Pimonenko), third-year students (Marketing Research: Quantitative methods), teacher Lyulyov Oleksiy) and graduate students of the Department of Marketing about the peculiarities of pricing processes in modern enterprises.
The importance of price in the activities of enterprises, value creation of goods and services, pricing strategy and tactics, price positioning that provides promotional activity? ..... these and many other important issues were discussed in the lecture.
As usual, at the lectures from Polisan LLC was the atmosphere of interactive communications, exchange of views and analysis of specific cases.
Thank you for your openness and professionalism and we look forward to seeing you again.
On December 6-9, 2021 ? the Department of Marketing, under the unstinting support of our #V4 partners ? realized the first Online Scientific Festival "The Carbon-Free Economy under the EU View" ? of the Visegrad+ Grant project «Carbon-free economy: the best practices between the V4 and Ukraine».
The project mentors ? Oleksii Lyulyov and Таня Пимоненко ? justified the relationship between the EU renewable energy policy and developing the carbon trade market ☝️ They put an increased focus on the practical aspects of determining the main trends and targets of the carbon-free economy.
The project coordinator Yana Us ? contributed to establishing the online scientific network among the PhD students and young scientists from Ukraine and #V4 countries to synergize the received knowledge and skills to advance the research on the carbon-free economy.
Marketers continue to implement Jean Monnet's project "Carbon Neutral Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) December 2, 2021, Tetyana Pimonenko and Yana Us gave an online lecture for masters and PhD students majoring in "Marketing". The meeting was dedicated to the peculiarities of the implementation of the European investment plan-2021-2027.
Students learned about the purpose of the fund and the basic areas of funding.
The exchange of views was devoted to the analysis of project financing areas, in particular, the development of sustainable infrastructure, research and innovation, investment in education and training, health care, information and communication technologies, development of renewable energy. Particular attention was paid to the criteria for selecting projects for funding and the prospect of participation of domestic stakeholders in EU funding programs.
Another victory of the relentless in competition of scientific developments from the National Research Fund of Ukraine ❗️❗️❗️ Scientific project of Tatiana Pimonenko, PhD, won the competition ?
? Topic of the future study "Modeling and foresighting of economic, behavioural and institutional patterns of carbon-neutral development to ensure energy security of Ukraine" ?
Congratulations to the supervisor and the team of authors!
The second week of the implementation of the virtual science class for graduate students began with a lecture-discussion on "Human capital as a factor of economic development"
The topic of this lesson caused a great resonance ? During the lesson:
Postgraduate students passionately discussed the impact of migration processes on the economic development of Ukraine and Poland;
?determined the economic value of human capital in the modern world;
?considered the main factors influencing productivity and quality of work;
? paid special attention to issues of scientific and technological progress.
Next will be ?
Marketers continue to communicate with experienced practitioners.
Implementing a practice-oriented approach in teaching for the second (discipline "Marketing Advanced", teacher Tetyana Pimonenko) and third year (discipline "Marketing Research: Quantitative methods", teacher Lyulyov Alexei) and graduate students of Marketing Maxim Shmatko, Head of Internet Marketing Ltd. Polisan "shared insights on creating a customer journey map, a tool that helps improve the customer experience. Maxim told about how a visualized experience is created, the history of communication with the company is formed taking into account the thoughts, emotions, goals, motives of customers.
Interactive lectures from Polisan LLC combine "lecture-visualization" and "lecture-discussion" to ensure active participation and interaction of students and graduate students during their studies.
We are waiting for new meetings.
Marketers are constantly pumping up their skills.
As part of the discipline "Marketing Research: Quantitative methods" (lecturer Alexey Lyulyov) November 25, 2021, third-year undergraduate and PhD students of the Department of Marketing attended a webinar by Yuri Kislitsyn, product manager SendPulse, who spoke about the features of CRM system for sales automation and management and controlling communication channels with customers.
Students got acquainted with the capabilities of SendPulse's CRM system, analyzed its general functionality, saw how to add new transactions and customers, got acquainted with the multichannel distribution service.
Thank you for the opportunity to join the professional experience!
The Department of Marketing continues to implement a virtual science class for graduate students. December 7, 2021, Tetyana Pimonenko held an online lecture for restless students and graduate students on "Sustainability development - investment in green energy".
Students actively participated in the discussion on defining the role of marketing in achieving sustainable development goals and promoting green initiatives. In particular, the main issues were ? drivers of green transformations ?marketing of green investment ? features of the complex of green investment marketing and others.
It's great to be a winner ✌️ It inspires and stimulates new achievements ?
Jean Monet's two new projects at the Department of Marketing ❗️ Two project managers from the Department ❗️❗️❗️
? Project "Healthy Economy and Policy: European Values for Ukraine", leader Sager Lyudmila, dedicated to the dissemination of knowledge and values of European experience in sustainable development and promoting the healthy development of countries and regions.
? The project "With Academic Integrity to EU Values: Step by Step to Common Europe", led by Artyukhov Artem, aims to promote and implement the principles of academic integrity on the way to the European educational and scientific space.
Congratulations to the winning teams???
