MARKETERS RECEIVED AWARDS FROM THE ERASMUS + PROJECT

The Department of Marketing received from the European Commission ?? honorary plaques, which note the high level of quality of the won projects: promotion of ideas and values of the European Union, ensuring transparency of project tasks, diverse representation of their results and achievements.

Since 2020, the department has been implementing two modules within the Erasmus + Jean Monnet program "European policy for small and medium enterprises" (headed by Tetiana Pimonenko) and "EU economy without carbon: best practices for Ukraine" (headed by Olena Chygryn).

CONFERENCE ON DIGITALIZATION AND SUSTAINABLE DEVELOPMENT

Department of Marketing together with the London School of Economics (UK) and the State University. S. Staszyca (Poland) co-organized the International Interdisciplinary Scientific Conference "Digitalization and Sustainability for Development Management: Economic, Social and Environmental Aspects", which was held on September 11, 2021.

 

Among the speakers were representatives from Ukraine, Poland, Great Britain, Turkey, Tunisia, India, Algeria and Kazakhstan. The topics of the reports were devoted to the issues of digitalization of the economy, sustainable development, green competitiveness, energy efficiency, etc.

The collection of abstracts of the conference is submitted to the database Scopus and Web of Science for further indexing.

EXPANSION OF OPPORTUNITIES FOR SCIENTIFIC ACTIVITY

The restless department of marketing always has an open window to the world of international opportunities!

Postgraduate student Yana Us started her academic year at a powerful Polish university.

 

As part of a grant from the International Visegrad Foundation, Jan is doing a research internship at Stanislaw Staszyc State University in Pila, where she is working on individual research surrounded by leading scientists, as well as getting acquainted with the organization and research opportunities of the university.

WE RECEIVE CONGRATULATIONS

A special end to the summer vacation - a prestigious victory in a grant competition from the Visegrad Fund!

Fierce international competition out of 216 submitted applications 67 victories, of which only 2 in Ukraine - 1 in # restless.

 

We are happy with the new achievements and look forward to the beginning of the new school year for the implementation of a cool project...

MARKETERS - CERTIFIED TRAINERS WITH SPSS

Teachers of the Department of Marketing Sager Lyudmila and Letunovska Natalia successfully completed their studies and gained skills in owning a software product for statistical data processing SPSS.

Our colleagues have become certified trainers with the "SPSS Basic Course", which not only opens new horizons of research for teachers but also, above all, allows students to develop better and more modern skills to conduct marketing research and analysis.

MARKETOLOGISTS AT THE EXHIBITION IN KYIV

Marketers visited the exhibition-conference Packaging Innovations 2021, which took place in Kyiv. Students had the opportunity to communicate with managers of large FMCG companies, development directors, heads of marketing departments, top managers of packaging companies, manufacturers and suppliers of polymer materials, problem specialists packaging waste disposal.

 

Within the framework of Packaging Innovations 2021, panel discussions were held, during which students had the opportunity to participate in the discussion of topical issues. Oleksandr Alexandrov, Director of the Dow Representative Office in Ukraine, presented the topic: "Packaging technologies for the problems of the circular economy." Oleksandr Bartle, Regulatory Policy Manager for Ukraine, Armenia and Moldova Coca-Cola Beverages Ukraine talks about practical cases of sustainable packaging waste management in Ukraine.

CONGRATULATIONS TO GRADUATES OF MARKETOLOGISTS WITH SUCCESSFUL COMPLETION OF BACHELOR EDUCATION

 

We sincerely wish you restless movement, dream, believe in your strength, be creative and persistent. Dedicate yourself to your favourite cause, achieve ambitious goals and conquer professional peaks, stay happy and cheerful people.

 

We are always glad to see you at the Department of Marketing in a restless family

CATCHING WAVE OF CHANGES!

Each new week begins with news of international achievements.

Relentless graduate student Yana Us received confirmation of one of the most prestigious scholarships from the Visegrad Foundation. 

Yana was among the lucky seven graduate students of economic specialities of Ukraine, who will study at leading universities in the Visegrad Four.

Congratulations to Jan on his new victory!

MARKETING STUDENTS FIRST AT THE ADVERTISING FIELD OF UKRAINE

At the end of June 2021, the Odesa National Academy of Food Technologies hosted a creative battle "Advertising Landfill".  Among 10 teams from different universities of Ukraine, first place was won by the marketing department of Sumy State University. As a task PepsiCo Ukraine, on the topic "Formation of ecological culture of behaviour on the beaches", the solution of which students had to prepare for 36 hours.

Only practising advertisers and marketers were invited to join the jury:

? creative director of Saathchi & Saathchi Ukraine & Publicis Group Ukraine, owner of the Silver Cannes Lion (2021) Konstantin Schneider;

? Senior brand manager at PepsiCo Ukraine Elizabeth Grushko

? President of the Association of Corporate Media of Ukraine Oksana Todorova

? Editor-in-Chief of the Internet portal "Sotsportal" Maria Hrynevych

HOW TO FALL IN LOVE WITH YOUR HOMETOWN?

After long-distance classes, I want to see everyone and be in the fresh air as much as possible. Therefore, classes for third-year students in "Marketing of territories" decided to hold on the street - in the city centre. They also invited second-year students and the unsurpassed guide Natalia. For an hour and a half, everyone immersed themselves in the past and "met" the city's founders, patrons and their families, student activists, hussars, guerrillas, ordinary people and even ghosts. And they also saw and felt for themselves how to promote the city and fall in love with locals and guests of the city.

ENVIRONMENTAL PRIORITY IS A PRIORITY: MARKETOLOGISTS AT THE INTERNATIONAL CONFERENCE

On June 17, 2021, teachers of the Department of Marketing took part in the international online conference "Priorities in the new green course of the EU", which took place on the occasion of the European Green Week at the Institute of Law and Administration of Marie Curie-Skladowska University (Poland).

 

The event raised issues of success and prospects for further development of the Sustainable Development Goals strategy, protection and formation of the environment, new vectors for the development of responsible production and management of production resources, as well as the prospects of the European green course.

RESTLESS AT A SCIENTIFIC SEMINAR ON A CURRENT TOPIC

May 21, 2021, is not just a beautiful date for the restless but is associated with the first inspiring meeting with a colleague from Italy, a professor at the University of Napoli Federico II, Vincenzo Alfano. The online workshop focused on the social and economic changes caused by the COVID-19 pandemic. The speaker paid special attention to the issue of the influence of political culture on the effectiveness of measures to counteract the negative impact of the epidemic. The study is interesting for its cross-regionality because when conducting an empirical study, a number of European countries were taken into account.

NEW ACHIEVEMENTS OF THE RULL

Participation in professional associations is a recognition of high qualifications.

Marketers became members of the Ukrainian Marketing Association, which is the first professional association of marketers in Ukraine.

NEW INTERNATIONAL OPPORTUNITIES

The restless are rediscovering the secret. This time about how to get mega pleasure from studying. It's simple - get a scholarship to study abroad.

 

Yana Us, a graduate student who received a joyful announcement about the award of a short-term scholarship at the Kaunas University of Technology, proves this by her own example.

Congratulations to Jan and we want to get the most out of teaching and research at the University of Lithuania!