As part of the discipline "Marketing Advanced" on November 24, 2021, second-year students (teacher Tatiana Pimonenko) joined the webinar of Mikhail Epikhin, Marketing Director of Roistat Agency. The online lecture was devoted to evaluating the effectiveness of marketing and sales, optimizing the system of marketing communications to achieve the growth of leads and customers.
Mikhail shared his own experience on the following issues:
- ways to increase the number of applications and sales;
- how to automate the work of marketing and sales, simplify the creation of reports and save time;
- what tools will help to build interaction between the marketing and sales department and find points of business growth;
Live dialogue and a light atmosphere of communication with the audience created the atmosphere of the webinar.