May 21, 2021, is not just a beautiful date for the restless but is associated with the first inspiring meeting with a colleague from Italy, a professor at the University of Napoli Federico II, Vincenzo Alfano. The online workshop focused on the social and economic changes caused by the COVID-19 pandemic. The speaker paid special attention to the issue of the influence of political culture on the effectiveness of measures to counteract the negative impact of the epidemic. The study is interesting for its cross-regionality because when conducting an empirical study, a number of European countries were taken into account.
The target audience of the seminar included a wide range of representatives of Sumy State University. The meeting was joined by teachers of the Department of Marketing, graduate students majoring in "Marketing" and "Entrepreneurship, Trade and Exchange Activities", marketing students of various courses. The seminar ended with a stage of discussion with questions from the participants. We are very pleased to expand the boundaries of cooperation with colleagues from other countries, which helps us to always stay in the trend of modern world development and generate ideas for our research.