EMMA is an educational space for marketing and management, where you can become the best in terms of research, professional education, networking and more.

In February 2021, Tetyana Pimonenko reaffirmed her two-year membership in EMMA and became a member of this international community. For the Department of Marketing - this is an opportunity to open new horizons of their restlessness.

We invite you to join the #Catch the Wave of Change and benefit from international activities!

Working together always pays off. For the last two weeks, the Department of Marketing, together with the Certification training, has been training teachers of domestic universities Maria Minchenko's in-service training program.

The desire to be on the same wavelength with users of educational services is not an easy task. Modern marketing trends and lifestyles really work in the web-space and help in career guidance, to find new users of additional paid services, to attract the attention of stakeholders, to build a single recognizable style of the department, faculty, individual unit or HEI as a whole.

In early February 2021, as part of the Jean Monnet project (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) "EU Carbon-free economy: best practices for Ukraine", Associate Professor of Marketing Elena Chygryn gave a lecture on students of marketing "What do we know about European cohesion policy?"

The policy of cohesion of the European Union has interested everyone, because such an ideology of understanding economic processes is really effective. Within the framework of this topic the purpose, main tasks and stages of its realization are considered.

The discussion took place within the framework of the issue "Resource provision to bridge development gaps between different European regions, in accordance with the principle of solidarity." This means that our students are very interested in this area.

The Department of Marketing opens all opportunities for its students that are currently available. One of these is the opportunity to study within the framework of international mobility, starting from the first year. This year, Alexander Romaschenko, a student of marketing, began his academic mobility program at the University of Szczecin (Szczecin, Poland). At the same time, Alexander is an active student of the Department of Marketing at SumDU, as evidenced by his fairly high academic performance and creativity in solving problems. We wish all students inspiration and perseverance on the wave of our constant changes!

February has started with lectures and training on opportunities for small and medium enterprises in Ukraine for students from Economics, Management, Marketing, Information Technologies and Engineering (in the framework of the project “EU policy for SMEs: perspectives and challenges for Ukraine” 619999-EPP-1-2020-1-UA-EPPJMO-MODULE). Speakers Oleksiy Lyulyov and Tetyana Pimonenko presented the features of the business environment developing in EU countries, successful cases that could guide Ukrainian business. During the training, students discussed the role of small and medium enterprises in developing the country's economy. Under the training, all students were divided in the group with equal members from different specialities. Each group were discussing options and challenges for developing small and medium enterprises in Ukraine. As a result, students presented ideas on the future development of small and medium business in Ukraine.

The executives of Jean Monnet Module "EU Carbon-free economy: best practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) Tetyana Pimonenko and Yana Us organized a lecture-discussion devoted to the retrospective review of scientific publications in the field of the carbon-free economy for undergraduate and PhD students. The seminar provided the participants with an opportunity to discover the high-quality works of scientists worldwide and establish the relationship between the carbon-free economy development, climate change, and EU initiatives. The researchers Olexiy Lyulyov and Maria Minchenko joined to discuss the EU role in developing carbon-free economy and promoting an environmentally conscious lifestyle in society.

Besides, Yana Us demonstrated how to use the VOSviewer software toolkit to engage undergraduate

Associate Professor of Marketing Department Artem Artyukhov took part in a project for high school students "I choose my future" with a speech "Issues of integrity: I want to study honestly." Artem spoke about the virtues of academic integrity, why it is necessary to take on the responsible mission of whistleblower, the detector of violations of integrity, what harm can bring plagiarism in education.

In his speech, Artem noted:

«Integrity is the observance of six fundamental values during training: honesty, trust, respect, justice, responsibility and courage. Young person, who stands on a virtuous path must realize that it is difficult. There may be calls from all sides, even from friends, to simplify their studies through fraud. Learning honestly is much harder than getting grades by breaking the rules.

The educational space needs constant changes. The topic of academic integrity is of interest to teachers, guarantors of educational programs, heads of departments, management of institutions that want to ensure high-quality education and prepare competitive graduates in the labour market. Responding to the challenges, the National Agency for Quality Assurance in Higher Education, together with the NGO Higher Education and the Saxon Center for Teaching and Learning in Higher Education, created a free course on Strengthening Teaching and Organizational Management in Universities on the PROMETHEUS platform.

Associate Professor of Marketing Artem Artyukhov became one of the lecturers of this course and presented not only theoretical developments but also practical cases, as a result of successful implementation of the program to ensure the quality of education and academic integrity at SSU.

We offer you to take this COURSE in your free time.

Being an expert with the restless is not just a name ... It is a project that unites what we live every day: marketing - science - cohesiveness.

We understand that now is the time when there is a real lack of communication, so we decided to unite like-minded colleagues, students, graduate students, schoolchildren and business people who really want to be the best in marketing.

On February 9, 2021, the Head of the Department of Marketing, Head of the Marketing Center of SSU Oleksiy Lyulyov launched the project and started with the most relevant topic of today "Digital Marketing: Performance Indicators 2.0".

The DOM team invites you to join this project and become even more restless!

Finding time to learn something new is always a difficult task - there is not enough time, then inspiration, then willpower… But all this is not about marketers. This time, too, Oleksiy Lyulyov and Tetyana Pimonenko surprised everybody and took a Chinese language course, gaining an initial level of knowledge.

This is just the beginning of exploring new horizons and finding yourself in new directions.

We wish you #Catch the Wave of Change!