Expert opinion is important in teaching, especially when it is closely related to the disciplines being studied. On March 23, 2021, students of the Department of Marketing within the discipline of Maria Minchenko "competitive analysis" were able to communicate with practitioners and learn practical recommendations for resale and business loyalty.

Speaker Roman Kumar Vias (CEO of Qmarketing Academy, mentor at 500 startups & Plug & Play) spoke about the features of audience segmentation based on Jobs-to-be-done, testing hypotheses in marketing retention and combining different channels to maximize business competitiveness.

On March 9, within the framework of the project "Be an expert with the restless" there was an online lecture from the associate professor of the marketing department Artem Artyukhov "Integrity Marketing". Defining the place of integrity marketing in the DIKW model, promotion tools and features of 10P implementation in the educational space allowed to raise many controversial issues for discussion.

All participants of the project liked this combination of academic integrity and marketing issues. We invite you to join the team of the restless, take part in our events and #Catch the Wave of Change

Restless Alexei Lyulyov and Tatiana Pimonenko gave a series of lectures for PhD students from China

Topic: "Methods and methodology of scientific research"

Students began to master the tools of bibliometric analysis, Google Analytics, Scopus Tools and Web of Science Analysis

The lesson was conducted in an interactive form, as students immediately began to use the proposed services to conduct research on their own topics.

Despite the crazy pace of the marketing department, creating really cool books is probably a hobby. We are happy to present to you what we are proud of!

In 2021, the manual "Academic Integrity. On the guard of quality education: an open conversation about honest education ", where the developer and implementer of the plan was Artem Artyukhov.

What is an interesting book just for you:

presentation of the content by non-standard methods: not scientifically-structured theoretical material, but in the form of an active polylogue;

In order to increase the level of practice-oriented study, and above all at the students request and the initiative of the Department of Marketing senior lecturer Anna Rosohata freshmen majoring in "Marketing" and "Management" visited the Youth Center "Romantica".  Youth Center "Romantica" representatives greeted the students with enthusiasm and emotion. The tour was conducted by Deputy the Director of the center Inna Dmytrenko, she told a lot of interesting information about the Youth Leisure Center in Sumy; about all  locations and opportunities that are currently open for students and even about those that are still in the plans in the future. Also it was discussed questions  about organization management and marketing for social youth centers in Sumy.  And how students can join it, because there are opportunities for youth participation in the format of volunteering, internships and also employment. In addition, students had the opportunity to meet the director of the center Igor Gannenko and personally hear about all benefits that young people receive, concentrating their activities within the walls of "Romantica". So, in the wake of change, the interdisciplinary tour opened up a lot of new opportunities for student leisure! And we are with new knowledge to new action!

Each time, the Marketing Department sets itself the task of exploring new possibilities of software in the field of marketing. Business identification trends in the digital space, content monitoring, determining the tone of comments and algorithms for quick response to comments are of interest to every marketer.

Such training courses from YouScan provide an opportunity to improve the qualifications of teachers and find interesting cases for the formation of student curricula.

Do not lose the opportunity to upgrade yourself and #SpiymayHviluZmin!

The Jean Monnet project "Carbon Free Economy: Best Practices for Ukraine" (620232-EPP-1-2020-1-UA-EPPJMO-MODULE) is implemented by attracting a wide range of students. Chygryn Olena gave a lecture-discussion on "Key goals of carbon-free development".

The participants of the seminar got acquainted with the long-term targets for the implementation of this strategy:

• decarbonization of energy supply;
• promoting secure mobile communications;
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The Department of Marketing continues to conduct practice-oriented training, one of the effective implementations of which is to invite practitioners to lessons with students for interactive lectures in the online training format. This time on February 23 and 26 Victoria Makerska - Founder and director of the studio "Tree of Desires" (Sumy) was involved to the disciplines "Marketing of Services" and "Marketing". She shared with students her own experience in the field of Internet marketing and modern strategic approaches to positioning in the digital environment. Relentless as always on the wave of change, this time we are changing our strategic positioning in digital format!

Every time you publish an interview with the representatives of the marketing department, you read with enthusiasm and start making your own notes. This time was no exception… Tetyana Pimonenko, as a scientist, teacher and professional, expressed her own opinion of the researcher.

Breathing through science, not succumbing to difficulties and not making a division "into pants and skirts" - this is probably the main credo of today's colleagues in science.

And what phrases did you like? # Catch the Wave of Change!

As part of an interdisciplinary collaboration between the Department of Marketing of SSU and Sumy City Council among students of marketing 1 and 3 courses was a quest of tourist locations of Sumy (discipline "Information Technology in Marketing", teacher Rosokhata Anna and "Marketing Territories", teacher Khomenko Liliya ).

The quest was attended by 23 students who joined 4 teams. During the week, participants visited 10 architectural monuments and found answers to tricky questions in the story of the virtual guide Ivan Kharitonenko. Students had the opportunity not only to get acquainted with historical places, but also to use modern opportunities for augmented reality for marketing purposes.