The human brain is a complex mechanism. However, the restless challenge themselves to unravel the mysteries and learn all the intricacies of the consumer's brain when making a decision.
An excellent opportunity was an online lecture by Regina Wetskalne, who is a researcher at Riga Technical University ??, a psychologist. Students, graduate students and teachers enthusiastically discussed the workings of the brain why consumer choice is often irrational and what drives it how knowledge of neuromarketing will help maximize profits.
The topic turned out to be especially interesting and ignited a thirst for deeper knowledge!