Relentless not only in marketing professionals
Congratulations to Haag Victoria for the victory in the second round of the All-Ukrainian competition of student research papers in the economics of nature management and environmental protection.
On April 23, she won second place at the final conference with a scientific paper on the competitiveness of organic production in Ukraine.
Congratulations and we do not want to stop there !!!
On April 20, 2021, an online seminar was held within the framework of the project "Be an expert with the restless", to which marketers involved students of Konotop Industrial and Pedagogical Vocational College. Together with Natalia Senunovska, a senior lecturer at the Marketing Department of SSU, they discussed the importance of social evidence in running a business and collecting and properly processing customer feedback.
Researchers from BiEM and the Warsaw School of Economics created an online platform where leading scientists from Poland, Germany, Slovakia, the Czech Republic, Hungary and Lithuania discussed the prospects of using BigData and modern data analysis tools.
The BiEM team (Serhiy Leonov, Tetyana Pimonenko and Serhiy Minenko) presented to the scientific community their own experience of using SAS Enterprise Miner, EViews, STATISTICA, Power BI and Python tools in the educational process.
Be on the wave of change! Follow the latest trends!
Within the framework of the V All-Ukrainian Marketing Thesis Competition, Anna Kolesnyk, a graduate of the Department of Marketing at Sumy State University, received a 3rd degree diploma (supervisor - L. Sager). Anna's thesis marked by the high level and practical orientation, its marketing content. This year, the event was attended by representatives of more than 30 leading institutions of higher education, and in the nomination "bachelor's theses" more than 50 works were evaluated. Both representatives of the academic community and practitioners were involved in the review.
Congratulations to Anna and her leader and thanks to the organizers.
The technologies development, the struggle for customers and quarantine restrictions take digital marketing to a new level. And to be in trend means to be a successful marketer. Students and teachers of the Department of Marketing are trying to be on the same wavelength with the development of digital marketing technologies. In order not to lag behind, 2nd year students majoring in 075 Marketing within the study of the discipline "Marketing Communications 2" (teacher - Sager L.) joined Digital Spring at Kharkiv National Economic University. Thus, on April 14, 2021, students took part in a webinar on SEO-marketing. The speaker - Alexander Utkin, Senior SEO Promodo - showed illustrative examples, told about the benefits for business and provided advice on mastering the profession.
This week, marketers received long-awaited certificates confirming participation in the V International Competition for Students and Schoolchildren "ADVERTISING-FEST".
Such competitions allow you to pump the skills of creative development, critical thinking, working with cases, and our work was marked by the jury as a ready-made advertising product that can already be brought to market. For marketers, this is the highest award that can be obtained from a highly respected competition jury.
From April 5 to 9, training and improvement of skills in using practical tools for working with the Web of Science database took place. The Department of Marketing is always interested in the features of using different tools in their work. Responsible scientometrics, EndNote reference manager, InCites analytical tool and much more were discussed during the training. Such training help to learn about upgrades of databases that are just being planned, and allow you to stay always on #CatchTheWap of Changes!
Tomorrow will be different and marketers are ready for it. On April 2, 5th year students within the discipline of Maria Minchenko "Advertising Management" were involved in the discussion of the urgent problem of advertisers - the world after 3rd-party cookies.
The discussion was heated, as addressing contextual, behavioural, and demographic targeting, retargeting, and browsing history-based targeting is now paramount for marketers. Changing tools of influence and actions of software add-ons in 2022 make the adjustments and it is necessary to be on a wave of changes.
This week, professors of the Department of Marketing from Poland held an informative online lecture on "Corporate social responsibility and business ethics". Our students and graduate students had an excellent opportunity to learn more about:
- EU experience in the development of corporate social responsibility;
- solving ethical problems in doing business;
- ethics in marketing activities;
- compliance ethics norms in advertising and PR activities;
Marketologs of SumDU are always "on the wave" of world trends. The pandemic, changes in consumer sentiments, the desire to maintain good health, and even though April 7 is World Health Day… We just couldn't stay away! And to have an extraordinary practical lesson with second-year marketing students together with the Senior Lecturer of the Department of Marketing Letunovska N.Ye. we invited to the online meeting the founder of the brand GZ_team, leading masterclasses on healthy living and holistic health coach Elena Kretzschmar. During the meeting, she shared her experiences of promoting the brand in the field of health and the peculiarities of health product marketing.
On 12 April 2021, Tetyana Pimonenko and Oleksiy Lyulyov held an open public lecture on social entrepreneurship development in the EU for students and graduate students. Under the project, "EU policy for SMEs: perspectives and challenges for Ukraine" (619999-EPP-1-2020-1-UA-EPPJMO-MODULE), the Poland experts were invited to present the EU experience in developing social entrepreneurship, considering requirements of sustainable development. The speakers presented corporate social responsibility models, outlined the main ethical issues of doing business in a highly competitive environment. In the lecture framework, the participants were informed of the employer's responsibilities and the negative consequences of contravention of business ethics principles. The audience members participated in the active discussion and formed a socially responsible businessman's profile under the current conditions.
It is the name of the webinar which was joined by 2nd and 3rd-year students during the disciplines of "Marketing Pricing" (teacher Liliia Khomenko) and "Marketing Services" (teacher Anna Rosokhata).
Eugen Leibov, Head of Marketing "Reface" shared cases, failures, and their solutions. He told listeners how to become №1 in the American App Store and occupy the top positions in 100+ countries in less than a year and a half. How to engage using a mobile application, to propagate free through celebrities, to manage traffic in case of rapid growth, what to analyze, how to grow as a team, what is the profit from TOP-1 in the App Store and Google Play ... About this and much more students learned from the event. This experience can enrich students' knowledge of promoting services through mobile applications.
We invite you to join the team of restless people who are always ready to cooperate!
Marketers are always ready to help colleagues. This week was full to the brim, as daily marketing intensives took place within the framework of the implementation of the program of advanced training of Maria Minchenko "From entrant to student: marketing of the educational program".
The case method of covering problematic issues with real practical recommendations allowed to reveal many interesting ways to promote educational programs.
We are very pleased that we were able to show in action many mechanisms to attract the attention of potential consumers, which can already be used today in the introductory campaign of 2021 and start building work for 2022.
On 1 April 2021, the Department of Marketing received a joyful message with congratulations. Oleksiy Lyulyov, Olena Chyhryn and Yana Us became members of the European Marketing and Management Association. The restless marketers always do their best to be on the wave of progressive change! The EUMMAS membership allows us:
