The Department of Marketing hosted an online lecture by Professor and practising entrepreneur Abraham Moskovich (University of Haifa, Israel) on "A Worldwide Business Evaluation Model proposal for M&A"
The key issues were:
✔️ modern features of entrepreneurial activity
✔️ mergers and acquisitions
✔️ corporate culture and its impact on companies
✔️ success factors of modern companies
?Professor Moskovich was happy to share his own experience of doing business and willingly answered all questions.