The restless constantly hone their skills by mixing traditional learning and using the experience of professional practitioners. This time, Ganya Lisovska, copywriter and namer of the Fedoriv Agency, talked about the steps to take to generate a product name, the types of naming that exist, and why conduct an audit to come up with a list of names.
Cases from Action, New Mail, Gelarty, Done !, A2B Direct, UNIT.City, Hop Hey, Pumb, Holy chick, Epicurus and Fedoriv were useful.