In the field of marketing, the word "trendsetter" is not uncommon, but what does it mean?
A trendsetter is a person who is the first to find new products and share their impressions with an audience that listens to their opinions. Such leaders can be businessmen, young mothers, bloggers, "stars", travellers…
Where to find a trendsetter?
There are many services on the Internet, one of them is trendHERO (the largest database of Instagram accounts). He searches for and verifies opinion leaders.
▪️First we find the blogger we need, and then you can get a detailed account report.
▪️Search is very functional because you can configure location, ER, number of subscribers, keywords, etc.
▪️The service provides information about the type of audience, statistics and likes.
Other services: LabelUp, LiveDune, Epicstars, Storiesgain.
Thus, direct advertising from an influential person to the consumer is effective marketing. It is used by most modern companies, and quite productively.