Traditionally, on Thursday, marketers talk to professional practitioners.
As part of the implementation of a practice-oriented approach to learning for the second (discipline "Marketing Advanced", teacher Tatiana Pimonenko), third (discipline Marketing Research: Quantitative methods, teacher Lyulyov Alexei) and fourth (discipline "Creating innovative projects", teacher Rosokhata Anna ) courses and graduate students of the Department of Marketing was provided an online lecture.
This time Maksym Shmatko, Head of Internet Marketing #Polisan, shared his own experience of using digital marketing tools.
Maxim spoke about how company websites are analyzed, about the peculiarities of using Google Adds, SerpStat, Sem Resh and other modern services.
Polisan presentations for students and graduate students have traditionally been built on real company cases, and the atmosphere of the lectures combined "lecture visualization" and the think-pair-share.
Thank you for your openness and professionalism.