On October 20, the restless joined in to study a mini-course from Daria Shigaeva, who is a member of our employers' council (within the framework of the UN Peacebuilding and Reconstruction Program and with the financial support of the European Union). Most students were interested in current changes in the marketing field, methods of arguing their own opinion about the market of marketing technologies and much more.

As part of Tetyana Pimonenko's Marketing Advanced course, the restless joined the webinar "How to improve landing: easy solutions to increase efficiency" from the curator of educational projects at Tilda Publishing Serhiy Bolysov. Such cooperation with practitioners helps students to look at new theoretical aspects, to find interesting areas of knowledge, and most importantly - to ask the lecturer "how it works in life ...".

Proactive students of marketing are in constant search of new knowledge and are already reaching the world level. Thus, on October 21, students of the 4th course had the opportunity to join the webinar “Optimizing Global Manufacturing, Sourcing & Distribution” as part of the Marketing Logistics’ course. The speakers of the webinar were Rene Buck and Patrick Haex, CEO and managing partner of the consulting company BCI Global. In their report, they focused on the development of risk resilient supply chain and a future proof manufacturing footprint, showed inconvenient truth global companies face with during the supply chains’ transformation in a conditions of Covid-19, explained the features of the production “return” to the US and Europe from China. Participation in this webinar allowed proactive students of marketing understand better global trends in the supply chain management and identify the future challenges.

The Department of Marketingis expanding its network of stakeholders and establishing contacts with practitioners in many areas. Today it is a comprehensive SMM promotion agency "22nd Floor agency" (Kyiv). The agency's cases include brands such as Wella (body care brand), O bag (Italian accessories), Obagi Medical (cosmetics) and others.

The agency's founder and head Daria Yablochkina is a former SMM specialist for brands such as SOVA jewels, O bag, Ukrainian mass market MustHave. She shares her experiences with students and provides online access to a constantly updated database of celebrity and blogers analytics in order to select channels and their representatives for effective marketing communications. 

So, now together we are moving faster to conquer marketing heights!

There are no limits for the proactive students of marketing. As part of the discipline Risk-management, students of the 3rd course of “Marketing”had the opportunity to participate in the webinar “Leveraging Data & Analytics for Artificial Intelligence in Enterprise Risk Management” from the Risk Management Society. Webinar speaker, Patricia Saporito (CEO of Saporito & Associates), highlighted the trends and challenges of today's digital world, highlighted the top 10 risks of 2020, revealed best practices for data use and analytics in risk management, as well as advanced approaches to risk management at the global level. The acquired knowledge will allow proactive students of marketing to stay on the crest of the wave of modern challenges.

Senior lecturer of the Department of Marketing Anna Rosokhata attended the Informal Meeting of Leading Marketing Specialists in the field of SMM in Kyiv "SMM with a cup of coffee", where she got acquainted with representatives of the industry from Kyiv. During the meeting, real projects and cases of SMM promotion with presentations and feedbacks were showed and discussed. Among those present were those wishing to take part in the educational process of students to disseminate practical experience in working with SMM.

Yes, we are relentlessly developing a network of departmentstakeholders. Are you already with us?

The meeting with the practitioner in the field of affiliate marketing took place for 1st and 3rd year students in the discipline "Fundamentals of Marketing" and "Marketing of innovation". Artem Bazhal, Business Development at Natus Vincere, shared his practical experience during a training on the topic: Practical cases of Affiliate marketing. Artem also told that this type of marketingis now becoming increasingly popular in the Internet environment, especially among business representatives of developed countries. He also shared his thoughts about the first steps in this direction that the student can take to start working and earning money in this field.

On October 8, 2020, as part of the study of the discipline "Marketing Commodity Policy", second-year students majoring in "Marketing" had the opportunity to participate in an online congress dedicated to the comprehensive development of such an exciting area of ​​tourism as medicine. One of the blocks was devoted to the peculiarities of the formation of the tourist offer, marketing, and promotion.

From the reports at this interesting congress, online participants learned much useful information. The speakers conveyed the opinion that the domestic product of medical tourism is competitive in the world market, has its target audience, and Ukraine has many tourist magnets for medical tourists. Moreover, the students realized that there are many tasks and challenges for creative and ready to move marketers!

On October 20, students of the 1st, 2nd and 4th courses of the specialty "Marketing" gathered for a lecture-discussion with practice in the field of  the Internet environment marketing promotion. The lecture was given by Oleg Kozhevnikov - SMM-specialist with more than 5 years of experience in this field, currently works as a freelancer and has his own projects. During the online meeting, Oleg shared interesting cases, showed how to set up targeted advertising in his Ads Manager office and answered all questions of proactive  students of marketing.

The Department of Marketingof SumDU constantly tries to make student life bright and extraordinary, filled with various formats of getting the additional knowledge. Our students with great enthusiasm # Caught the Wave of Change and began to use such innovations. The result is internship diplomas, certificates of conformity and REAL comments and their impressions of participation.

Therefore, it was decided to create a new section "COMMENTS", which will help us to show an effective component of the work of teachers with students.