An interesting event marked October-end - the DOM teamtook part in the conference "PM GO 6.0 Join the Fight". The intensity of this event was fully charged: non-stop speeches by 40 speakers, who are the best of the best in the fields of marketing, business, entrepreneurship, investment, technology development, creativity and others. 

Top-marketer of Ukraine, "Brand father" and founder of "Fedoriv group" Andriy Fedoriv described the processes of digitalization, globalization and infantilization as the main trends in modern marketing. Based on his own experience, he explained how brands change business. Moreover, a nice bonus was prepared for the audience - Andriy announced the launch by the Internet company Rozetka it own brand RZTK and for the first time showed a promotional video with the brand identity.

 Is it worth investing during a crisis? 

Students received exciting and lively communication during a meeting with Yuriy Andrienko, SoMo Sales Director, UNIT.city resident on October 26, 2020, as part of the study of the disciplines "Fundamentals of Marketing", "Marketing Communications", "Marketing Logistics". Yuriy shared with students the main differences between foreign and domestic approaches to the implementation of startups, noting that the foreign approach does not work in Ukraine. He talked about some aspects of startups in domestic practice, reported the most successful modern projects in Ukraine, named the main reasons for the failure of startups and key bars. era on the way to their launch and promotion.

Yuriy noted that one of the critical aspects of starting and promoting a startup is the human factor and future soft skills specialists' availability, including communication skills, teamwork, continuous training, and trend analysis.

For #Relentless Marketers, there are always no boundaries, and a pandemic doesn't stop you from opening new opportunities!

Congratulations to Tetyana Pimonenko on confirming her membership as an expert in the International Social Marketing Association (iSMA), which brings together more than 1,000 social marketing professionals around the world.

iSMA is a platform for educational and practical initiatives that helps to find opportunities to implement and promote new ideas. For the Department of Marketing, this is a big step forward, as we are ready to connect and help implement projects from around the world.

In the future, iSMA can become for our students not only a place for self-development, but also a good base of practice for those who are really interested.

From October 13th to October 18th, 1st year proactive master students of marketinghad the opportunity to take part in a three-day marathon of 18 online sessions "Re-Imagine the Future of Leadership". This summit was aimed to provide simple, quick and easy to put into action ideas to help come out of the crisis created by COVID-19. During these days, speakers (Pamay Bassey – Chief Learning Officer, Kraft Heinz; Whitney Johnson – CEO, WLJ Advisors; David B. Peterson - # 1 Executive Coach (previous Head of Coaching at Google) and others) provided valuable advice and detailed such problematic issues:

• how to lead your team and organization through disruption and volatility;
• to embrace diversity and inclusion as the future of leadership;
• how to build teams and organizations that are prepared for what’s to come.

On November 3, the Department of Marketing students meeting with practitioner took place. This time the discussion lecture was given by Daryna Lotkova, SMM Team Lead of NOWEDO Advertising Agency (Kyiv). The meeting was involved first-year students in the discipline "Fundamentals of Marketing", third-year (discipline "Marketing of innovation"), and fourth-year students (discipline "Theory of motivation and consumer behavior"). The practitioner shared a real case of developing a marketing SMM strategy for the AUMI brand and shared trends, requirements and other features that currently are dictated the modern market environment and social networks in Ukraine and the world.

A marketer will be a highly qualified specialist when he can become an intern from his student years. The DOM team decided to get the most out of quarantine restrictions and use distance education as a new formation to communicate with professionals. Someone may tell us that students come in different courses and with different levels of knowledge. We decided to conduct an experiment and the result stunned us. But let's get everything in order…

Since marketers now have classes online and there is time for self-education, Oleksiy Lyulyov suggested that all courses, without exception, join the meetings not by courses, but by interests. And most interestingly, this idea was liked by students and practitioners themselves, because now classes began to take place not in the form of a lecture, but in the style of class discussion mini clubs, with high fitback. And this is the main thing for us - students began to communicate with each other, criticize and express their own opinions.

On October 14, 2020, Andriy Marakhovsky, a graduate student of the Department of Marketing, initiated and co-organized the Pokrova Festival, which took place in Shostka, Sumy Region. The main focus of the event was to raise awareness of young people and society on the prospects of sustainable functioning of the territories, promoting the opportunities of the Seversky region for the development of entrepreneurship and "green" business.

The festival was joined by speakers who made the event interesting for investors, developers and business owners who want to innovate.

On October 20, the restless joined in to study a mini-course from Daria Shigaeva, who is a member of our employers' council (within the framework of the UN Peacebuilding and Reconstruction Program and with the financial support of the European Union). Most students were interested in current changes in the marketing field, methods of arguing their own opinion about the market of marketing technologies and much more.

On October 28, meeting of the department of marketing teachers with students on international activities took place. This time with the group of first-year marketers ЕН-03/мк the conversation was conducted by the Deputy Director of the FEM Institute for International Affairs Pimonenko Tetyana, and persons those responsible at the Department of Marketing for this area - Senior lecturer Rosokhata Anna and graduate student of the 2nd year of study Us Yana. It was Jana, who is currently on an academic exchange program in Riga, Latvia, who shared her experience of international exchanges and inspired freshmen to be active and committed to participating in international projects.

Proactive students of marketing are in constant search of new knowledge and are already reaching the world level. Thus, on October 21, students of the 4th course had the opportunity to join the webinar “Optimizing Global Manufacturing, Sourcing & Distribution” as part of the Marketing Logistics’ course. The speakers of the webinar were Rene Buck and Patrick Haex, CEO and managing partner of the consulting company BCI Global. In their report, they focused on the development of risk resilient supply chain and a future proof manufacturing footprint, showed inconvenient truth global companies face with during the supply chains’ transformation in a conditions of Covid-19, explained the features of the production “return” to the US and Europe from China. Participation in this webinar allowed proactive students of marketing understand better global trends in the supply chain management and identify the future challenges.