Who better to talk about marketing in medical centers? You are right, a person who has been working successfully in the health industry for more than 16 years.
On November 19, 2020, students studying in Public Health joined the webinar from Natalia Tulinova, CEO of Zdorovi agency, EX-CEO Isida (it is in the TOP-5 private medical network of Ukraine by income)! Natalia told what patients want from a medical center, the features of marketing in the medical business, what works best in a crisis, how to effectively build communication with different generations of patients, what should be developed in 2021, and many other interests.
Such cooperation with practicing marketers during the course "Marketing and communication of medical and social facilities" (teacher Khomenko Lilia) helps students better study modern marketing tools in the medical field and understand the trends of the near future.
No sooner had the electoral procession finished in Ukraine than marketers were already discussing its results: what levers were most effective in this electoral race. So, Department of Marketing lecturers joined this event and received a lot of insights on the latest marketing tools, internet promotion and SMM used by the leading marketing agencies in Kiev during the event "Open Talk" SMM Tomorrow ".
The knowledge gained has already spread among the students of the department. Therefore, now this specific type of marketing is also in the department's basket of interests!
Early November, the Jean Monnet “EU Carbon-free economy: best practices for Ukraine” has started. The project is financed by the EU commission (620232-EPP-1-2020-1-UA-EPPJMO-MODULE). The Module leader is Olena Chygryn. The goal of the Module is understanding and disseminating the EU movements in developing the Carbon-free economy in order to mitigate the consequences of climate change while boosting energy efficiency and reducing the carbon footprint. The Module consists of the activities as follows as:
- The EU Cohesion policy for Carbon-free economy;
- The introduction into the Carbon-free economy;
- Green energy towards the Carbon-free economy: the best EU practices;
- The EU Green Fiscal policy for Carbon-free economy: the best practices for Ukraine.
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Full-time or part-time, bachelor's or master's degree, freshmen or graduates - there are no such distinctions for the marketing department. Having received from students feedback of the last innovation we understood, that communication with practices on interests was liked the most and Alexey Lyulyov decided to introduce such format of communication. So, on November 13, marketers were able to pump to the fullest and founnd for themselves what is really interesting to them.
15 (no, we are not exaggerating), exactly fifteen speakers were able to work with our students and in a limited time revealed the current mechanisms, models of work, as well as features of software that can now be used to improve the quality of marketing research.
What new did you decide to try? This time, the DOM team offered to involve part-time students in communication with interns. They are at work, living in remote cities, they have no time and there are still many excuses…
From November 2 to 6, the Department of Marketing together with the Center for Human Resources Development implemented a training program for teachers and employees of SumDU, who directly or indirectly promote educational services at their departments, faculties, institutes or in general at the University.
Topics from Maria Minchenko "Promotions of educational services, or why we a learning copywriting" interested almost all departments, because the desire to use marketing tools in career guidance, to find new market segments that can be reached with promotional offers are of interest to everyone without exception.
We are very pleased to see that the work of the DOM team brings results and we can quickly help our colleagues to implement ideas and introduce new mechanisms to attract the attention of potential consumers of educational services.
Associate Professor of Marketing Artem Artyukhov, as a member of the National Agency for Quality Assurance in Higher Education, on October 28-30 took part in a seminar (strategic session) on the development of internal quality assurance systems in the Free Economic Zone. The main purpose of the seminar is to discuss recommendations for ensuring internal quality systems of higher education and to improve the strategy of the National Agency, which will take into account the activities for the implementation of relevant recommendations tomorrow.
Interestingly, this type of discussion has yielded results in other areas:
- identification of current challenges and problems in the field of quality assurance in higher education in Ukraine;
- discussion of the draft methodological recommendations for improving the internal quality assurance systems of higher education: discussion and submission of proposals;
- features of application of criteria of estimation of educational programs.
At the beginning of November, the Jean Monnet "EU policy for SMEs: perspectives and challenges for Ukraine: perspectives and challenges for Ukraine" has started (Holders – Tetyana Pimonenko and Oleksii Lyulyov) which financed by EU commission (619999-EPP-1-2020-1-UA-EPPJMO-MODULE). The module's goals are providing and sharing the knowledge of EU policy (ethics, culture, mechanisms, legislation, and principles, etc.) to develop and support SMEs as a core element of economic development through developed three modules and annual summer training. The module consisted of the activities as follows as:
- EU policy for small and medium enterprises;
- Introduction to EU policy for small and medium enterprises;
- EU Business Values and Ethics;
- Summer School "How to Start New Business: EU and Ukrainian Experience".
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An interesting event marked October-end - the DOM teamtook part in the conference "PM GO 6.0 Join the Fight". The intensity of this event was fully charged: non-stop speeches by 40 speakers, who are the best of the best in the fields of marketing, business, entrepreneurship, investment, technology development, creativity and others.
Top-marketer of Ukraine, "Brand father" and founder of "Fedoriv group" Andriy Fedoriv described the processes of digitalization, globalization and infantilization as the main trends in modern marketing. Based on his own experience, he explained how brands change business. Moreover, a nice bonus was prepared for the audience - Andriy announced the launch by the Internet company Rozetka it own brand RZTK and for the first time showed a promotional video with the brand identity.
Is it worth investing during a crisis?
November 10 marks World Science Day! The DOM team congratulates all colleagues on the holiday, we want to find time, energy and financial support for the implementation of the new scientific ideas. Stay true to your thoughts and don't be afraid to always go ahead!
And a few days before the holiday, marketers received good news - aministerial award for the head of the Department of Marketing Alexei Lyulyov. The daily work not only as an organizer and teacher, but also as a scientist was appreciated: based on the results of work and scientific achievements, a scholarship of the Cabinet of Ministers of Ukraine for young scientists was awarded.
Interestingly, out of 265 scholarship holders, 6 scientists from SSU were recognized, 2 of them from the Department of Marketing. This is the first time in history that there are 2 scholarship holders in one department. We also offer you #Catch the Wave of Changes.
For #Relentless Marketers, there are always no boundaries, and a pandemic doesn't stop you from opening new opportunities!
Congratulations to Tetyana Pimonenko on confirming her membership as an expert in the International Social Marketing Association (iSMA), which brings together more than 1,000 social marketing professionals around the world.
iSMA is a platform for educational and practical initiatives that helps to find opportunities to implement and promote new ideas. For the Department of Marketing, this is a big step forward, as we are ready to connect and help implement projects from around the world.
In the future, iSMA can become for our students not only a place for self-development, but also a good base of practice for those who are really interested.
Yana Us, a PhD student of the Department of Marketing, works out with the financial and economic data of one of the world's largest news agencies, Bloomberg. In the frame of an international internship at Riga Technical University, Yana takes advantage of the opportunities of Bloomberg Professional (Terminal) software, which provides access to powerful analytical research, a wide range of current and historical financial data from almost all world exchanges, as well as topical news from Bloomberg and other leading mass media.
On November 3, the Department of Marketing students meeting with practitioner took place. This time the discussion lecture was given by Daryna Lotkova, SMM Team Lead of NOWEDO Advertising Agency (Kyiv). The meeting was involved first-year students in the discipline "Fundamentals of Marketing", third-year (discipline "Marketing of innovation"), and fourth-year students (discipline "Theory of motivation and consumer behavior"). The practitioner shared a real case of developing a marketing SMM strategy for the AUMI brand and shared trends, requirements and other features that currently are dictated the modern market environment and social networks in Ukraine and the world.
The results of SumDU business school recognition as a prestigious international Times Higher Education rating in the TOP 401-500 is gaining momentum. We are very pleased to see that the employers of the Department of Marketing are constantly monitoring our achievements and are ready to cooperate.
On October 14, 2020, Andriy Marakhovsky, a graduate student of the Department of Marketing, initiated and co-organized the Pokrova Festival, which took place in Shostka, Sumy Region. The main focus of the event was to raise awareness of young people and society on the prospects of sustainable functioning of the territories, promoting the opportunities of the Seversky region for the development of entrepreneurship and "green" business.
The festival was joined by speakers who made the event interesting for investors, developers and business owners who want to innovate.