Tetyana Pimonenko and Oleksii Lyulyov under the Jean Monnet Module "EU policy for SMEs: perspectives and challenges for Ukraine" (619999-EPP-1-2020-1-UA-EPPJMO-MODULE) has started the lectures "EU policy for small and medium enterprises" for students from Sumy State University.

The students discussed the features of EU policy for SMEs and the EU's experience to develop the business-friendly climate. The fruitful discussion was due to the debate on the SMEs' role in economic growth. The students learned Ukrainian positions in the world rating for doing business and how its correlate with the business climate.

No sooner had the electoral procession finished in Ukraine than marketers were already discussing its results: what levers were most effective in this electoral race. So, Department of Marketing lecturers joined this event and received a lot of insights on the latest marketing tools, internet promotion and SMM used by the leading marketing agencies in Kiev during the event "Open Talk" SMM Tomorrow ".

The knowledge gained has already spread among the students of the department. Therefore, now this specific type of marketing is also in the department's basket of interests!

Internet marketing is interesting for all areas of business. The Department of Marketing constantly finds time to monitor practical marketing achievements and find mechanisms that are effective.

The restless, even on the weekends, pump their knowledge. Tetyana Pimonenko took part in the UKRAINIAN DIGITAL FORUM 2020, which brought together more than 1,500 listeners. A large number of speakers, practical cases, discussion questions, own achievements and much more allowed to learn a lot of insights of the digital world.

Early November, the Jean Monnet “EU Carbon-free economy: best practices for Ukraine” has started. The project is financed by the EU commission (620232-EPP-1-2020-1-UA-EPPJMO-MODULE). The Module leader is Olena Chygryn. The goal of the Module is understanding and disseminating the EU movements in developing the Carbon-free economy in order to mitigate the consequences of climate change while boosting energy efficiency and reducing the carbon footprint. The Module consists of the activities as follows as:

• The EU Cohesion policy for Carbon-free economy;
• The introduction into the Carbon-free economy;
• Green energy towards the Carbon-free economy: the best EU practices;
• The EU Green Fiscal policy for Carbon-free economy: the best practices for Ukraine.

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The Department of Marketing pays a lot of attention not only to scientific research, but also to their popularization, gaining practical experience in various scientific organizational vectors. This week, the head of the marketing department Oleksiy Lyulyov once again confirmed his level of a practical scientist, whose work is of interest not only in Ukraine but also abroad. In particular, he now works as an editor of two journals indexed by the Scopus and Wos databases:

• Special Issue "Energy Management: Economic, Social, and Ecological Aspects";
• Special Issue "Trends in Information Technology"

For the DOM team, this is a huge achievement that we are proud of. Join us and #Catch the Wave of Change

Full-time or part-time, bachelor's or master's degree, freshmen or graduates - there are no such distinctions for the marketing department. Having received from students feedback of the last innovation we understood, that communication with practices on interests was liked the most and Alexey Lyulyov decided to introduce such format of communication. So, on November 13, marketers were able to pump to the fullest and founnd for themselves what is really interesting to them.

15 (no, we are not exaggerating), exactly fifteen speakers were able to work with our students and in a limited time revealed the current mechanisms, models of work, as well as features of software that can now be used to improve the quality of marketing research.

What new did you decide to try? This time, the DOM team offered to involve part-time students in communication with interns. They are at work, living in remote cities, they have no time and there are still many excuses…

Recently there was a competition for the Speak UP program! Anna Volk, the first year student speciality "Marketing" decided to take part in this international project and won it. 

This is a 21-day German-Ukrainian online storytelling exchange. The project is designed for people aged 16-35 from Ukraine and Germany. Every day for an hour you will study with leading experts in this field in English.

The project will run from November 26 to December 16. Each participant is given access to the platform. Also, at the end, everyone will receive a certificate that they can add to their portfolio.

From November 2 to 6, the Department of Marketing together with the Center for Human Resources Development implemented a training program for teachers and employees of SumDU, who directly or indirectly promote educational services at their departments, faculties, institutes or in general at the University.

Topics from Maria Minchenko "Promotions of educational services, or why we a learning copywriting" interested almost all departments, because the desire to use marketing tools in career guidance, to find new market segments that can be reached with promotional offers are of interest to everyone without exception.

We are very pleased to see that the work of the DOM team brings results and we can quickly help our colleagues to implement ideas and introduce new mechanisms to attract the attention of potential consumers of educational services.

Who better to talk about marketing in medical centers?  You are right, a person who has been working successfully in the health industry for more than 16 years.
On November 19, 2020, students studying in Public Health joined the webinar from Natalia Tulinova, CEO of Zdorovi agency, EX-CEO Isida (it is in the TOP-5 private medical network of Ukraine by income)! Natalia told what patients want from a medical center, the features of marketing in the medical business, what works best in a crisis, how to effectively build communication with different generations of patients, what should be developed in 2021, and many other interests.
Such cooperation with practicing marketers during the course "Marketing and communication of medical and social facilities" (teacher Khomenko Lilia) helps students better study modern marketing tools in the medical field and understand the trends of the near future.

At the beginning of November, the Jean Monnet "EU policy for SMEs: perspectives and challenges for Ukraine: perspectives and challenges for Ukraine" has started (Holders – Tetyana Pimonenko and Oleksii Lyulyov) which financed by EU commission (619999-EPP-1-2020-1-UA-EPPJMO-MODULE). The module's goals are providing and sharing the knowledge of EU policy (ethics, culture, mechanisms, legislation, and principles, etc.) to develop and support SMEs as a core element of economic development through developed three modules and annual summer training. The module consisted of the activities as follows as:

• EU policy for small and medium enterprises;
• Introduction to EU policy for small and medium enterprises;
• EU Business Values and Ethics;
• Summer School "How to Start New Business: EU and Ukrainian Experience".

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