There are no limits for the proactive students of marketing. As part of the discipline Risk-management, students of the 3rd course of “Marketing”had the opportunity to participate in the webinar “Leveraging Data & Analytics for Artificial Intelligence in Enterprise Risk Management” from the Risk Management Society. Webinar speaker, Patricia Saporito (CEO of Saporito & Associates), highlighted the trends and challenges of today's digital world, highlighted the top 10 risks of 2020, revealed best practices for data use and analytics in risk management, as well as advanced approaches to risk management at the global level. The acquired knowledge will allow proactive students of marketing to stay on the crest of the wave of modern challenges.