An interesting event marked October-end - the DOM teamtook part in the conference "PM GO 6.0 Join the Fight". The intensity of this event was fully charged: non-stop speeches by 40 speakers, who are the best of the best in the fields of marketing, business, entrepreneurship, investment, technology development, creativity and others.
Top-marketer of Ukraine, "Brand father" and founder of "Fedoriv group" Andriy Fedoriv described the processes of digitalization, globalization and infantilization as the main trends in modern marketing. Based on his own experience, he explained how brands change business. Moreover, a nice bonus was prepared for the audience - Andriy announced the launch by the Internet company Rozetka it own brand RZTK and for the first time showed a promotional video with the brand identity.
Is it worth investing during a crisis?
What are the main opportunities and challenges for investment in turbulence times?
The TA Ventures founder, Victoria Tigipko, systematized the main requirements for investing in the project, and also shared the main insights that allow always being aware of current trends in the investment market. Luca Adornato (Head of Marketing Juventus football club), Glen Calvert (Fnatic's e-sports organization COO), UFC champion Conor McGregor and others were invited to an exciting discussion on how global sport resists lockdown.
The speech of Dmytro Shvets (Co-founder the Ukrainian startup RefaceAI) sparked considerable interest. He opened a secret how the Ukrainian mobile application Reface manages to dictate the development of digital content and take a leading position in the AppStore, leaving behind such favourites as TikTok, Disney +, Netflix etc.
During the conference, Nina Levchuk (Google Startups & VCs and Technology Sales Lead) shared the peculiarities of attracting international customers through digital marketing. At the same time, Mykhailo Rogalskiy (Co-founder Monobank) told how Monobank manages to develop so rapidly and achieve targets in attracting customers.