This is the meeting motto of students majoring in "Marketing" on November 26, 2020 with Olexandra Shemchuk, co-founder of the SoMo project. Olexandra spoke about the peculiarities of consumer behavior on the Internet, the peculiarities of promotion on social networks, gave examples of successful and unsuccessful online promotion programs; shared with students practical experience in the field of monitoring and analysis of media and social networks, in particular, what goals can be used to implement monitoring, which target audiences are directed, provided an analysis of existing media monitoring services. In addition, Olexandra shared the main tools, the use of which allows you to not get lost in the media space, especially in a crisis.
The lecture was filled with interesting examples, students gladly joined the discussion and enthusiastically took part in testing on the possibility of recognizing fake news.
Thank you Olexandra for the interesting information and good mood!