Tomorrow will be different and marketers are ready for it. On April 2, 5th year students within the discipline of Maria Minchenko "Advertising Management" were involved in the discussion of the urgent problem of advertisers - the world after 3rd-party cookies.
The discussion was heated, as addressing contextual, behavioural, and demographic targeting, retargeting, and browsing history-based targeting is now paramount for marketers. Changing tools of influence and actions of software add-ons in 2022 make the adjustments and it is necessary to be on a wave of changes.