From April 18 to 24, the Center for the Development of Personnel Potential implemented the training program "Management of a vocational and technical education institution: components of success". As part of the program, Maria Minchenko, associate professor of the department of marketing, conducted training meetings on the topic "Using marketing technologies for the promotion of educational and additional paid services in an educational institution".
Participants successfully mastered new marketing methods and strategies that will help them effectively promote educational and additional paid services in their educational institutions. During the training, the participants learned such technologies as Internet marketing, social media, email marketing, creativity in promotion, etc.
They also learned how to develop and use modern marketing tools that will be useful when demonstrating educational and additional paid services in an educational institution.
The participants of the training highly appreciated the interactive format and practical orientation, which allowed them to apply the acquired knowledge at work.