Congratulations to Anna Kholod on receiving the named scholarship of the head of the Sumy regional state administration!

Anna is studying in the 3rd year of the specialty 075 "Marketing". Takes an active part in the life of the university, engages in scientific and volunteer activities, together with the dance team "Jam" takes the first places in international competitions.

Thanks to her hard work and diligence, she received a scholarship named after the head of the Sumy regional state administration. She is appointed every year for remarkable success in studies, scientific activity and public work.

Congratulations to Anna on receiving a scholarship, we wish you further success, new discoveries and victories!

The Department of Marketing together with the London Academy of Science and Business (Great Britain) became co-organizers of the IV International Interdisciplinary Scientific Conference "Digitalization and Sustainability for Development Management: Economic, Social and Environmental Aspects", which took place on September 6-7, 2024.

Among the speakers were representatives from Ukraine, France, Poland, India and Ghana.

The topics of the reports were devoted to digitalization and sustainability; development management; forecasting and foresight; artificial intelligence; cognitive technologies; energy management; education systems; digital economy; innovation management; development of green energy; smart networks; digital marketing, healthy food marketing .

The collection of abstracts of the conference has been submitted to the Scopus and Web of Science databases for their further indexing.

"They say that first times are remembered forever, and I completely agree with that. My first project was in Slovenia. It would seem that it is an inconspicuous country, a member of the European Union, but what beauty surrounds it... While riding the bus to the venue, we did not have time to film and photograph what we saw through the window: mountains, meadows and unearthly landscapes everywhere...

The team was hosted by the no less picturesque camping "Menina". We even had the opportunity to meet its owner, who hospitably treated us to grilled corn. Like most Slovenians, he speaks English fluently. This was a nice bonus for us.

The youth exchange was devoted to the topic of environmental protection. For its comprehensive study, the organizers offered many informal methods of education. Participants of 6 teams from 7 countries of the world were present at the exchange: Ukraine, Sakartvello, Slovenia, Egypt, Malta, Philippines, Jordan. We performed various tasks that developed our creativity and critical thinking.

The most memorable for me was the development of business ideas for Jordan's cultural heritage research sites. The Jordanian team talked about the tangible and intangible cultural heritage of their country, and our task was to offer environmentally friendly business ideas so that people can explore Jordan without harming the environment. The Ukrainian team proposed to create an eco-camping around the thermal spring. Our Jordanian friends noted that there is only one hotel around, whose visitors were not sufficiently informed about the importance of preserving the monument. And eco-camping allows you to get not only a place to live, but also an increase in the level of awareness.

I am very grateful to the organizers and participants of the program. This first youth exchange for me turned out to be not only informative, but also fun.

Erasmus+ is an experience worth trying at least once!" - Tetyana BOLOTNA, a fourth-year undergraduate student majoring in Marketing, shares her impressions.

During August 18-21, 2024, the International Conference "Economy & Business 2024" was held in Burgas (Bulgaria) and met scientists from 19 countries, including representatives of the marketing department of Sumy State University.

Associate professor of the department Artem ARTYUKHOV gave a report "University as a unit of the innovation cluster "education-science-business": marketing issues", and the associate professor of the department Lyudmila SAHER presented the report "A comprehensive assessment of inclusive growth: a cross-country analysis using an integral indicator".

As a result of the conference, new scientific contacts were made, and negotiations were held regarding further joint research with foreign scientists participating in the conference.

On September 13, 2024, a meeting of #restless marketers of Sumy State University took place.

The event was attended by marketing students of the first, second, fourth year of the bachelor's degree, the first year of the master's degree and teachers of the Department of Marketing (#DOM).

In a friendly, relaxed atmosphere, watching the film "Duel of Brothers. History of Adidas and Puma", students were congratulated on the beginning of the academic year, shared their impressions of the first weeks of study and plans for the implementation of new exciting ideas.

It was interesting to learn from first-year students about the informed choice when entering the "Marketing" specialty and expectations from the department and the university.

By the way, the co-owner of the "TRILOGIA lounge bar" in which the meeting took place is Marina STESHENKO, a fourth-year student of the "Marketing" bachelor's degree, who received feedback and many ideas for the further promotion of her own company on the Sumy market.

At the beginning of August, Associate Professor of the Department of Marketing Nataliia LETUNOVSKA took part in the Lviv Data Science Summer School at the Faculty of Applied Sciences of the Ukrainian Catholic University.

The purpose of this school is to provide opportunities for Ukrainian researchers to communicate with experts in the fields of Machine Learning, Data Science, and Artificial Intelligence in particular.

Young people from different regions of Ukraine, specializing in research in different domains of science (both humanitarian and technical), were involved in the school.

As part of the summer school, the participants were introduced to the latest developments and newest methodologies in machine learning. There was an opportunity to listen to interesting lectures by scientists and practitioners from Ukraine, the USA, and Israel. The school program also included work on joint projects in groups and their presentation.

Nataliia plans to apply the innovative experience gained during summer school to her scientific research.

Dear first-year master's students!

We sincerely congratulate you on the start of your master's studies!

This is a time of new opportunities, discoveries and accomplishments. This is an opportunity to gain new knowledge, develop your talents and get closer to the realization of your restless dreams.

We wish you strength, energy, and a creative approach to all tasks. Let your path to knowledge be easy and exciting, and your successes - significant!

Let this academic year become another step towards great achievements!

On July 20, 2024, the graduation ceremony of bachelor marketers took place.

Almost all four years of study were spent online due to the pandemic and the full-scale invasion of the russian rederation. However, this year there were the most graduates with red diplomas.

We are proud of your achievements.We wish you further success, inexhaustible energy, and inspiration in your work.

With pride and gratitude, we thank everyone for their contribution to the life of the Department of Marketing. Let your knowledge find application, and professionalism will bring you recognition and the realization of all your restless ideas.

Congratulations to the graduates! Wait you at the master's degree!

The staff of the Department of Marketing sincerely congratulates its colleague Liliia KHOMENKO on the successful defense of her dissertation for the scientific degree of Doctor of Philosophy.

Dissertation research topic: "Organizational and economic principles of functioning of small and medium-sized blood service enterprises", specialty 076 Entrepreneurship, trade and stock market activity.

Academic supervisors:

Ihor VAKULENKO, Doctor of Economics, assistant professor of the Department of Management named after Oleg Balatsky Sumy State University,

Lyudmila SAGER, Candidate of Economics, Associate Professor, Associate Professor of the Marketing Department of Sumy State University.

Congratulations to the dissertation student with a brilliant defense! We sincerely wish you great confidence, bold ideas and boundless inspiration in all future endeavors.

You can get acquainted with the materials of the dissertation on the university's website.

On June 27, 2024, the results of the All-Ukrainian competition for qualification works in the "Marketing" specialty, based on the Khmelnytskyi Cooperative Trade and Economic Institute, were announced.

This year, a graduate of the "Marketing" specialty, Anastasiia BRECHKA, received a prize and a diploma with a III degree at the bachelor's level of higher education.

The topic of the work is "Upgrading the brand of a healthy sweets cafe using digital marketing tools".

The supervisor of the work is Associate Professor of the Marketing Department of Sumy State University Nataliia LETUNOVSKA.

We sincerely congratulate Anastasiia and her supervisor and wish them further scientific achievements!