First-year Marketing students (groups MK-41, MK-42) took part in a practical training in Excel within the discipline “Information Systems in Marketing” (lecturer Yevheniia ZIABINA). The first-year students learned to use functions for data retrieval and calculations, which will help them effectively work with spreadsheets, analyze data, and create reports. The skills

On April 25, 2025, on the eve of the start of pre-graduation internship, orientation meetings were held for 4th-year bachelor students. From April 28, future specialists will begin their internship (practical training), which will become an important stage in the preparation of their diploma projects. The key participants of the

Senior lecturer of the Department of Marketing Yevheniia ZIABINA took part in the academic mobility program for the purpose of teaching at the University of Miskolc (Hungary). The visit took place within the framework of the International ERASMUS+ Program from March 30 to April 5, 2025. As part of the

From April 7 to 11, 2025, a group of 31 specialists who provide support to veterans and demobilized persons underwent advanced training at the Borodyanka Center for Social and Psychological Rehabilitation of the Population. An important aspect of the training was the participation of teachers of the Department of Marketing

As part of World Health Day, first-year students, together with their Consumer Behavior course instructor, Nataliia LETUNOVSKA, visited a specialized health food store from the national “Eko-Lavka” chain in Sumy. It is encouraging that the store cooperates with many local producers, particularly offering healthy products from enterprises in the Sumy

On April 11, 2025, the final scientific and practical conference of the winners of the first round of the All-Ukrainian Student Scientific Thesis Competition was held. Congratulations on taking 1st place in the first round of the All-Ukrainian Student Scientific Thesis Competition: Master’s student Kateryna SHEVCHENKO and scientific supervisor Professor

Throughout February and March, 2025, the Department of Marketing hosted a series of research seminars featuring postgraduate students from different years of study. The main goal of the events was to discuss the current directions of their research and receive constructive feedback on further academic steps. Postgraduates presented their research

#Restless marketers again visited the “Crocodile” restaurant as part of a series of trainings from leading business representatives. This time the meeting was especially eventful and productive! During the meeting, they discussed: restaurant business and not only; SMM strategies in various areas; communications with consumers; creation of shared values; the

On March 27, third-year Marketing students, as part of the “Business Planning” course (lecturer Nataliia LETUNOVSKA), participated in an online lecture titled “Market Analysis: How to Research Competitors and Consumers.” The event was organized by the Ukrainian consulting agency “Pareto” as part of the webinar series “How to Create a

The Department of Marketing organized an Olympiad for marketing students. Participants underwent testing covering key aspects of marketing, including advertising and PR, pricing policy, sales strategy, digital communications, and more. Fourth-year student Karina OPARA achieved the highest results. We congratulate her on her success and wish her continued achievements in

  On March 24, postgraduate students of the Department of Marketing, as part of the “Neuroscience in Marketing” course (taught by Dr. Nataliia Letunovska), participated in an online lecture titled “Neuromarketing: How to Use It in Business.” The lecture was delivered by Zhanna Savchuk, founder of the International Association of

Today, restless marketing students from groups MK-31, MK-31-4, as part of the Marketing Communications and SMM courses (lecturer, Ph.D., Assoc. Prof. Yana KRYVYCH), joined the Orange Forum, where key aspects related to marketing communications in social networks were discussed: recognition – how to become the brand they want; involvement –