Neuromarketing Certified Programme DOM - Кафедра маркетингу

CERTIFIED PROGRAM IN NEUROMARKETING

Join the programme to get one of the most promising professions of today –
a neuromarketer who works with data, emotions and consumer behaviour.

Who is the programme for?

A certified program in neuromarketing transforms a bachelor’s degree in marketing, IT, journalism, or translation into a new generation of specialists capable of working at the intersection of data, psychology, and strategic communications, in line with current global trends in the digital economy.

Bachelors of all specialties
Marketers and brand managers
Economists and business analysts
IT specialists, UX/UI designers, digital specialists
Philologists, content managers, communicators
Entrepreneurs and startuppers

The programme consists of three interrelated blocks:

Business and strategic marketing

This block forms a systematic view of the market and business environment.

Courses:

Marketing for business – the role of marketing in creating value and profitability for a company.
Market analysis and marketing research – methods of collecting, analyzing, and interpreting market data.
Strategic marketing management – forming long-term competitive strategies.
Brand management – managing a brand as an intangible asset.
International marketing – the specifics of working with global markets and cultures.

Digital communications and customer experience

The unit focuses on managing contacts between the brand and the consumer in the digital environment.

Courses:

Digital marketing (advanced course) — performance marketing, SMM, data-driven approaches, automation.
Customer experience (CX) management — designing customer journeys and emotional touchpoints.
Crisis communications — working with reputational risks and crisis situations.

Neuromarketing and consumer behavior

Key innovative component of the program.

Courses:

Introduction to neuromarketing—the basics of neuroscience in marketing, how the brain perceives advertising, brands, and prices.
Neuropsychology of consumer behavior – emotions, subconscious triggers, cognitive biases, choice mechanisms.
Research technologies in neuromarketing – eye-tracking, biometrics, emotion analysis, heat maps, neuroanalytics.

Why is it worth studying?

The certified programme in neuromarketing aims to develop interdisciplinary competencies at the intersection of marketing, neuroscience, behavioural economics, and digital technologies. The programme allows students to systematise their knowledge of consumer behaviour, master tools for analysing unconscious audience reactions, and apply scientifically based approaches to creating effective communication and product solutions. The programme combines theoretical foundations with practical case studies and helps increase the competitiveness of specialists in the modern labour market.

Practical training in the BehLAB laboratory using modern equipment

Value of the programme

Practical classes using neurotechnology at the Behavioural Lab
Training from lecturers who conduct their own scientific and applied research
Opportunities for internships in foreign laboratories and participation in international projects
Practical case studies for business, start-ups and digital products
A certificate that enhances your CV and competitive advantages in the labour market

What will you gain from the studying?

Understanding the basics of neuromarketing and neuropsychology of consumer behaviour
Skills in applying research technologies in neuromarketing
Ability to analyse the market and make informed marketing decisions
Tools for strategic and international marketing management
Practical competencies in brand management and customer experience management
In-depth knowledge of digital marketing and marketing analytics