News of the Department of Marketing

News

SECRETS OF CONTENT MARKETING AND SEMANTIC COLLECTION FROM SERPSTAT

On November 11, 2024, an expert from Serpstat held the third lecture for marketing students. This time the focus was on the current issues of content marketing and gathering semantics using SERPSTAT. The speaker of the event, Oleg Salamakha, revealed in detail the key aspects of creating high-quality and relevant

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News

SERPSTAT FOR SEARCH OPTIMIZATION

On November 7, 2024, the second of the Serpstat lectures was held, dedicated to the basics of SEO, internal and external optimization. Learned a lot of interesting things about: key elements of content marketing; how to successfully implement Black Friday opportunities; main types of content and content marketing funnel; SEO

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News

MARKETING IN THE MEDIA ON THE EXAMPLE OF “SUGAR”

On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”. Darya told about: cooperation with “BANDA Agency”; lack of customers as the main problem of most companies; awareness

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News

MARKETING IN THE MEDIA ON THE EXAMPLE OF “SUGAR”

On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”. Darya told about: cooperation with “BANDA Agency”; lack of customers as the main problem of most companies; awareness

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HEPE

Meeting of the Institute of Economic Research 2024: dissemination of project results at the international level

On October 29-30, project manager Liudmyla Saher participated in the 3rd annual conference, “Meeting of the Institute of Economic Research 2024” (Smolenice, Slovakia). The conference was dedicated to discussing the socio-economic consequences of environmental challenges, economic development of EU countries, inflation and price growth, regional economic modeling and development, economic

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News

HAPPY MARKETING DAY!

Happy Marketing Day! We wish you successful promotion, proper control and analysis, personal happiness and a lot of life satisfaction. And many more creative ideas, interesting projects, incredible impressions and pleasure from every day!

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HEPE

The Cluster Seminar by Jean Monnet direction of the EU Erasmus+ Program

On October 15, 2024, project executors Liudmyla SAHER and Nataliia LETUNOVSKA took part in the Cluster Seminar under Jean Monnet’s direction of the EU Erasmus+ Program “Study and dissemination of European studies in Ukraine: successful practices, challenges and prospects,” organized by the National Erasmus+ office in Ukraine within the framework of #ErasmusDays 2024. The event’s purpose

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News

HAPPY BIRTHDAY, OLEKSII LYULYOV

Happy birthday! We wish the realization of restless ideas and dreams, great achievements at work, loud victories in life. May your life always choose a course of success, prosperity and happiness.

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