News of the Department of Marketing
BEGINNING INTERSHIP AT THE CZECH UNIVERSITY OF LIFE SCIENCES
On December 16, 2024, Senior Lecturer of the Department of Marketing, Anna ROSOKHATA, began a one-week internship at the Czech University of Life Sciences Prague (CZU). The internship will last until December 20, 2024, and is conducted as part of the Czech Development Agency’s project, “Strengthening AgriSciences in Ukraine: AgriSci-UA.”
SUMY STATE UNIVERSITY SIGNED A MEMORANDUM ON COOPERATION WITH THE KAZAKHSTAN NATIONAL AGRICULTURAL RESEARCH UNIVERSITY!
The Department of Marketing of Sumy State University continues to actively strengthen its international positions! Recently, the university took a significant step in expanding international cooperation by signing a Memorandum of Cooperation with the Kazakh National Agrarian Research University (Kazakhstan). This event is an important stage for the development of international cooperation in
PRACTICAL EXPERIENCE IN USING EEG TECHNOLOGY IN NEUROSCIENCE
On December 4, an online lecture was held by an experienced neuroscientist from the University of Liverpool, Alexis Makin. He shared his practical experience of using electroencephalography (EEG) in neuroscientific research. During the event, Alexis Makin presented several key studies devoted to the study of neural mechanisms underlying the processing
INTRODUCTION 2025: HOLD THE WAVE OF CHANGE
We continue a series of career guidance events for schoolchildren. This time, the participants of the meeting were eleventh graders of Okhtyrsoka Secondary School No. 8 (December 4) and Sumy School No. 1 (December 9). We remind you that the project is designed to orient future entrants in the following
New knowledge and experience from an abroad internship: presentation of a report on the results of participation in the Fulbright program for scientists
In early December, Nataliia Letunovska, Associate Professor of the Department of Marketing, returned from an internship in the USA, which she completed as part of the Fulbright Scholars Program. She presented a report on the results of her research at Pennsylvania State University, which concerned the development of practical tools
ABOUT AI AND THE CUSTOMER EXPERIENCE JOURNEY FROM PENN STATE UNIVERSITY
On December 4, first-year marketing students had the unique opportunity to listen to a lecture from Pennsylvania State University adjunct professor Lavi Peng. The speaker thoroughly revealed current trends in marketing, in particular, the role of artificial intelligence in creating unforgettable experiences for customers. The lecture covered such important aspects
HENRYK DZWIGOL CELEBRATES 20 YEARS OF SCIENTIFIC ACTIVITY
On November 17, 2024, Professor Henryk DZWIGOL, a lecturer at the Department of Marketing at Sumy State University and a researcher at the Silesian University of Technology (Gliwice, Poland), celebrated an important milestone in his career – 20 years of scientific activity. At the celebrations on the occasion of this
PARTICIPATION OF SUMSU SCIENTISTS IN THE INTERNSHIP IN POLAND
From November 14 to 30, 2024, teachers of the Department of Marketing of Sumy State University Oleksiy LYULYOV and Tetyana PIMONENKO took part in the scientific internship “From Mind to Market: Applying Neuromarketing Techniques for Business Growth Considering SDGs”, which took place at WSB University (Dombrowa Górnicza, Poland). The purpose of the internship was
MONEY EDUCATION FOR FUTURE MARKETERS
On November 29, first-year students of the “Marketing” specialty visited the Museum of the History of Money. This excursion was an exciting journey into the past, where they had the opportunity to learn a lot of interesting things about the history of money and its development. During the excursion, future marketers
NEW CAREER GUIDANCE PROJECT
Last week, the Department of Marketing launched a new career guidance project “Entry 2025: Catch the Wave of Change”. The first two meetings were held with eleventh-graders of the Verkhnyosyrovatsky Lyceum and Velikochernechny Secondary Vocational School of SMR. The project is designed to help future entrants orient themselves in the
MARKETING IN ACTION: STUDENTS-MARKETING ON AN EXCURSION OF THE PUMB BANK
On November 15, first-year marketing students were on an excursion of the PUMB bank. The students learned about the significant role of marketing in promoting services and the bank’s image in the market, organizing marketing research to increase customer satisfaction, the bank’s successful advertising campaigns, the competitive advantages of PUMB services and mobile
GENDER ECONOMICS: COURSE COMPLETED
Restless marketing students have completed the “Gender Economics” course from the CERGE-EI Foundation (Czech Republic). During two months, the students listened to lectures and performed several practical tasks by the leading lecturer, Ardiana Gashi (University of Pristina, Albania). The teacher from Sumy is Olena CHYGRYN. The language of the course is