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Volodymyr Nesterenko, a graduate student at the Department of Marketing of the Institute of Business and Economics at Sumy State University, has joined the jury of Effie Awards Ukraine 2025, the most prestigious international award in the field of marketing communications.

On October 17, 2025, a lecture was held for 1st and 2nd year marketing students with a practitioner – Olga Finkilstein, co-founder of a professional cosmetics and feminine hygiene brand. The speaker focused in detail on the real challenges that entrepreneurs face when creating and promoting their own brand, frankly

On October 13–17, 2025, marketing students joined the large-scale online conference “Online Business Laboratory 2025” from the educational company Genius Space. This year’s event, as always, was distinguished by a rich program and a star-studded lineup of speakers, including: Olexiy Durnev (famous Ukrainian TV presenter, blogger and showman), Oles Tymofeev

On October 17, 2025, as part of the study of the disciplines “Marketing Communications” (lecturer Yana KRYVYCH) and “Customer Experience Management” (lecturer Yevgenia ZYABINA), marketing students joined the Online Business Laboratory and had the opportunity to talk with Taras Maselko, PR Director of the Emotion Holding “!FEST” – the company

Students of the Marketing major (discipline: “Marketing Communications”, lecturer Yana KRYVYCH, “Customer Experience Management”, lecturer Yevhenia ZIABINA) continue to get acquainted with the stories of successful Ukrainian entrepreneurs within the framework of the Online Business Laboratory 2025 from Genius. Oleksii Durnev is the founder of a YouTube channel with an

On September 16, 2025, students of groups MK-31, MK-31-4 of the Marketing specialty of the NNI BiEM joined the online conference “Because It Sells”, organized by SendPulse Academy. The event program included 8 practicing experts in the field of sales and marketing, who presented their cases, tools, strategies and answered

Anna KORZH, a 4th-year student, shares her impressions of joining LOB 2025 from Genius.Space: “On the second day of LOB 2025, we had the opportunity to immerse ourselves in practical tools for building communications based on a deep understanding of our audience. Speakers shared cases on how to effectively adapt

On October 10, 2025, faculty members of the Marketing Department and BiEM students had a unique opportunity to participate in a significant event in the world of business and healthcare – the Forbes Health Conference.

On October 3, 2025, an informal meeting of #restless marketers of SumDU took place, dedicated to an inspiring film viewing. This time, the event was attended by students of the 1st, 2nd and 3rd years of the bachelor’s degree in the specialty “Marketing“, as well as teachers of the department.

On September 29, 2025, Associate Professor of the Department of Marketing Nataliia LETUNOVSKA began her scientific internship at the Poznań University of Economics and Business (Poland). Her host department is the Department of Commerce and Marketing. Nataliia has already had the opportunity to get acquainted with the staff of the

  On September 30, 2025, first and third year students of the Marketing specialty took part in the AI ​​Marketing Automation Day online conference by WebPromoExperts. This event was a great opportunity for students to see how basic theoretical concepts are implemented in practice using artificial intelligence and automation. The