On June 16, 2026, the results of the III International Contest of Qualification Works in Marketing, Advertising, Digital Communications and Brand Management were announced.
This year’s competition was impressive in its scale: representatives of 35 universities in Ukraine, Poland and Moldova took part in it, who presented more than 150 qualification works. According to the results of the jury’s evaluation, the students of the Marketing Department of Sumy State University won:
- Kyryl Levenets (1st place), who won the jury with his work on the topic: “Voicing as a tool for increasing user engagement in video advertising of mobile applications” (scientific supervisor – Olena CHYGRYN).
- Tetyana Bolotna (3rd place) with a relevant study on the topic: “Formation of effective marketing strategies to attract Generation Z to online educational products” (scientific supervisor – Liliia KHOMENKO).
The presented works demonstrated a high level of interdisciplinary approach, creativity and readiness of young marketers to solve real needs of modern business and stakeholders.
We sincerely congratulate Tetyana and Kyrylo on this significant achievement! We wish not to stop there, to conquer new scientific and professional peaks and always remain trendsetters in the field of marketing and digital communications!
The competition for qualification works in marketing, advertising, digital communications and brand management was launched by Khmelnytskyi National University in 2017. The goal of the competition is to improve the quality of training of specialists, develop innovative marketing tools, as well as implement European values and disseminate best practices in writing qualification works.