News of the Department of Marketing

Marketing in Action at the Open Day
Sumy State University hosted an Open Day in the “From Applicant to Student” format — and marketing students certainly know how to turn a first meeting into a real experience. The marketing hub became a space for vibrant communication, where students didn’t just talk — they demonstrated marketing in action.

SECRETS OF CREATIVE VIDEOS FROM YULIA PROTSAI
On March 25, 2026, for students of 1-3 years, the famous videographer Yulia Protsai held a master class on creating and editing creative videos using the VN mobile application. Nowadays, video content is the main tool for promoting brands, and the ability to make non-standard videos for social networks is

INTERNATIONAL START: PRE-GRADUATE INTERNSHIP IN A POLISH COMPANY
Pre-graduate internship for bachelor’s students will begin soon, and the Department of Marketing of SumDU continues to expand the horizons for the professional development of its students. On March 18, 2026, an online meeting was held regarding the pre-graduate internship of bachelor’s students Anna KHOLOD and Anastasia HULAKOVA in a

CONCEPT, PLANNING AND PROMOTION OF THE BRAND OF THE CITY SUMY
On March 17, 2026, marketing students joined a meeting on the experience of creating and promoting the brand of the city Sumy. A common vision for the brand of the city Sumy was formed during the event, the participants, together with the speaker – Deputy Director of the CU “Sumy

Department of Marketing: #1 at Sumy State University! 🏆
In 2025, the Department of Marketing once again secured first place in the SumDU university-wide rankings. This is no accident — it’s the result of systematic work, teamwork, and a vision for the future. 💡 What’s behind this success? — A strong and restless team that constantly sets ambitious new

INTERNATIONAL EXPERIENCE FOR MARKETERS: PARTICIPATION IN THE SIX UNIVERSITIES PROJECT
In 2026, the Department of Marketing of Sumy State University, represented by Associate Professor Nataliia LETUNOVSKA and second- and third-year students of the specialty «Marketing», joined the international interuniversity project «Six Universities». Its initiator is the Department of Applied Linguistics and Law of the Faculty of Organization and Management of

INTERNATIONAL COOPERATION IN ACTION: FIRST MEETING OF THE COIL BUSINESS PLANNING COURSE PARTICIPANTS HELD
On March 13, 2026, a pleasant event took place at the Department of Marketing of Sumy State University. Despite the widespread associations with Friday the 13th, this day became a symbol of new opportunities, productive cooperation, and important academic initiatives. The new COIL (Collaborative Online International Learning) course in business

How to Choose Your Future: SumDU Department of Marketing Hosted an Online Meeting with High Schoolers
The Department of Marketing at Sumy State University held an online session for 10th and 11th-grade students of the Holubivka Lyceum (Sadivska Rural Council) titled “How to Choose a Major and University When in Doubt.” Sometimes, a single conversation can change your perspective on the future. Today, the SumDU Department

MARKETING OLYMPIAD – 2026: WINNER DETERMINED AMONG STUDENTS
On March 6, 2026, the Department of Marketing held an Olympiad among marketing students. Students participated in testing on the educational platform Mih of Sumy State University, which covered a range of questions from the marketing areas they studied. The highest Olympiad result was achieved by fourth-year student Olha PRUDNIK.

FIRST-YEAR MARKETING STUDENTS EXPLORE THE POTENTIAL OF APPLIED BEHAVIOURAL SCIENCE
On March 4, 2026, first-year students majoring in Marketing participated in the webinar “Applied Behavioural Science for Addressing Organizational Challenges” as part of the Consumer Behaviour course (taught by Associate Professor of the Department of Marketing Nataliia LETUNOVSKA). The webinar was organized within the framework of the RUUUSH project. The

STUDENTS OF THE SPECIALTY “MARKETING” ARE PARTICIPANTS OF NIQ ACADEMY 2026
This year, third-year students of the specialty “Marketing”, Ameliia Bondarenko and Liza Shchehelska, successfully passed the competitive selection to NIQ Academy – an all-Ukrainian educational program in marketing research and analytics. The program in Ukraine is implemented by the international company NielsenIQ in partnership with the Ukrainian Marketing Association and the

Training for HelpAge International Partners 2026
Sumy State University expert Yana Kryvych conducted training for HelpAge International partners on social protection standards for vulnerable groups in Ukraine’s frontline regions