On December 22, 2025, the defense of qualification theses by students of the second (Master’s) level of higher education in the specialty 075 “Marketing” took place.

From November 10 to 13, a training course for trainers was held in Kyiv for the first time, aimed at fostering a culture of entrepreneurship, including social entrepreneurship, among young people. The event was attended by 29 representatives from various regions of Ukraine — specialists in youth policy who work on developing key entrepreneurial competencies among young people. The Institute of Business, Economics, and Management at Sumy State University was represented at the event by Yana Kryvych, PhD, Associate Professor in the Department of Marketing.

On December 12, 2025, a reporting seminar by a fourth-year postgraduate student, Makerska Victoriia (scientific supervisor – Doctor of Economics, Associate Professor Nataliia Letunovska), was held at the Department of Marketing. Victoriia’s dissertation research focuses on the current issues surrounding the digital transformation of small and medium-sized enterprises (SMEs) in

On December 4, 2025, Yana Kryvych, PhD in Economics, Associate Professor, and profile Deputy Director of the Oleg Balatskyi Academic and Research Institute of Business, Economics and Management, participated in the online Open Day of Sumy State University

On December 5, 2025,  TED Talks event “Career without a script: why success today is flexibility”, an inspiring meeting of students with successful graduates of the Department of Marketing took place. Nadiya CHORNOBROVKINA and Volodymyr PUZAN – marketers of “Polisan“, one of the leading manufacturers of paints and varnishes on

Senior lecturer of the Marketing Department, Yevheniia ZYABINA, participated in a three-day training course titled ‘Career Counselling for Young People’, designed to enhance the professional skills of specialists working with young people. During the event, participants learned about modern approaches to working with young people and practical methods of supporting their career choices.

Have you noticed that some brands, even without a logo, are recognizable from the first frame? It’s not just about the design or the slogan. It’s all about the power of an emotional hook. What is an emotional hook? It is an element of communication that evokes strong emotions, such

Irina LUTSENKO – best student of SumDU 2025 in the category ‘Public Activity (Ambassador)’ The Marketing Department sincerely congratulates Iryna LUTSENKO on her victory in the prestigious university competition ‘Best Student 2025’!

NEUROMARKETING IN PRACTICE: EAGER POSTGRADUATE STUDENTS ATTENDED A LECTURE BY THE FOUNDER OF NEURO-KNOWLEDGE

On November 14, 2025, for first and second-year students of the Department of Marketing, Darya PRYKHODCHENKO held an exciting lecture-discussion on the topic “Social Networks as a Tool for Marketing and Social Communications in the Digital Age”. Darya PRYKHODCHENKO focused students’ attention on the most important aspects of working with

The restless marketing students have successfully completed the “Gender Economics” training course organized by the CERGE-EI Foundation (Prague, Czech Republic). The program focused on developing a modern understanding of gender aspects in economic development, labor markets, equality policies, and the impact of gender imbalances on socio-economic outcomes.

The Forbes CEO Summit 2025 became a key meeting point for the strongest leaders of Ukrainian business, innovators, and top managers, who gathered to discuss what it means to be an effective CEO in times of constant change. The event brought together strategic thinking, practical cases, and inspiration for those shaping the future of Ukraine’s economy.