Yana KRYVYCH, PhD in Economics and Associate Professor, and Yevheniia ZIABINA, PhD in Economics and Senior Lecturer at the Department of Marketing of Sumy State University, were involved as trainers in a project by the international organisation HelpAge. Within the project, they conducted a series of training sessions aimed at

On December 22, 2025, the defense of qualification theses by students of the second (Master’s) level of higher education in the specialty 075 “Marketing” took place.

From November 10 to 13, a training course for trainers was held in Kyiv for the first time, aimed at fostering a culture of entrepreneurship, including social entrepreneurship, among young people. The event was attended by 29 representatives from various regions of Ukraine — specialists in youth policy who work on developing key entrepreneurial competencies among young people. The Institute of Business, Economics, and Management at Sumy State University was represented at the event by Yana Kryvych, PhD, Associate Professor in the Department of Marketing.

On December 12, 2025, a reporting seminar by a fourth-year postgraduate student, Makerska Victoriia (scientific supervisor – Doctor of Economics, Associate Professor Nataliia Letunovska), was held at the Department of Marketing. Victoriia’s dissertation research focuses on the current issues surrounding the digital transformation of small and medium-sized enterprises (SMEs) in

On December 12, 2025, a fascinating lecture on the topic “Visual Storytelling in Media” was held for 1st-3rd year students, dedicated to creating content and promoting it in the modern media space. The speaker was Denys KRYVOPYSHYN, Production Lead of the online magazine “SUKR”. Despite his young age (20 years

On December 4, 2025, Yana Kryvych, PhD in Economics, Associate Professor, and profile Deputy Director of the Oleg Balatskyi Academic and Research Institute of Business, Economics and Management, participated in the online Open Day of Sumy State University

On December 5, 2025,  TED Talks event “Career without a script: why success today is flexibility”, an inspiring meeting of students with successful graduates of the Department of Marketing took place. Nadiya CHORNOBROVKINA and Volodymyr PUZAN – marketers of “Polisan“, one of the leading manufacturers of paints and varnishes on

From mid-November 2025, Nataliia Letunovska, Doctor of Economics and Associate Professor of the Department of Marketing, began a research internship at the Silesian University of Technology (Poland), with its main building in Gliwice and the Faculty of Organization and Management serving as the internship base in Zabrze. This research project involves conducting a study of consumers’ perceptions of multi-context marketing stimuli using the tools of the university’s neuroimaging laboratory.

Senior lecturer of the Marketing Department, Yevheniia ZYABINA, participated in a three-day training course titled ‘Career Counselling for Young People’, designed to enhance the professional skills of specialists working with young people. During the event, participants learned about modern approaches to working with young people and practical methods of supporting their career choices.

Have you noticed that some brands, even without a logo, are recognizable from the first frame? It’s not just about the design or the slogan. It’s all about the power of an emotional hook. What is an emotional hook? It is an element of communication that evokes strong emotions, such

Irina LUTSENKO – best student of SumDU 2025 in the category ‘Public Activity (Ambassador)’ The Marketing Department sincerely congratulates Iryna LUTSENKO on her victory in the prestigious university competition ‘Best Student 2025’!

NEUROMARKETING IN PRACTICE: EAGER POSTGRADUATE STUDENTS ATTENDED A LECTURE BY THE FOUNDER OF NEURO-KNOWLEDGE